0:00animated plant grid collage
The scene commences with a dynamic visual presentation, initially showcasing a split screen composition. The top-left quadrant features a vibrant green Bird's Nest Fern, characterized by its glossy, wavy leaves, nestled in a warm orange-brown terracotta pot, set against a plain light grey background. The remainder of the screen is dominated by a flat, light blue hue. Centered horizontally at the top is the elegant white serif text "The Sill", while a prominent call-to-action in teal serif font, "NEW YEAR NEW LEAF", is positioned centrally below the plant. Over the next few seconds, additional panels slide in to complete a 2x2 grid. At approximately 1 second into the scene, a top-right panel slides in from the right, revealing the lush, slender, arching fronds of a Parlor Palm against a light grey background. Around 2 seconds, a bottom-left panel slides up from the bottom, presenting an African Milk Tree (Euphorbia trigona), notable for its upright, ribbed green stems with reddish-brown edges, also against a light grey background. By 3 seconds, the final bottom-right panel slides in, completing the grid and initially displaying the velvety, heart-shaped leaves of a Philodendron Gloriosum, distinguished by its pronounced white veins, housed in a muted grey pot against a light grey background. Around the 4-second mark, a transformative change occurs within the grid's contents: The top-left panel, previously a single plant, now presents a wider interior shot of a living room console table adorned with an eclectic collection of diverse potted plants of varying sizes and leaf shapes, including a Snake Plant and a Monstera Adansonii, against a textured white brick wall. The top-right panel transitions from the single palm to a kitchen setting, featuring a large potted palm plant positioned beside a modern stainless steel dishwasher. In front of the dishwasher, a calm Basset Hound dog with white and brown fur is comfortably lying on a white, textured rug. The bottom-left panel retains the African Milk Tree. The bottom-right panel shifts to a minimalist and bright living room scene, showcasing a clean white sofa, a light-colored wooden coffee table styled with small potted plants and decorative objects, all bathed in soft, natural light entering through large, arched windows in the background. The teal text "NEW YEAR NEW LEAF" remains visible throughout these transitions, though it slightly dims in prominence as the full room shots appear. The overall lighting is consistently bright and airy, accentuating the vivid greens of the plants and the clean aesthetic of the interior spaces, against a palette of neutral greys, whites, and light wood tones, with occasional pops of terracotta and teal.
0:05call to action graphic
The screen transitions to a full, solid, vibrant turquoise blue background (#36B0C6). Large, elegant white serif font text is centered on the screen, initially reading: "Turning over a new leaf starts at home." After a brief moment, a second line of text appears directly below it, in the same white serif style: "Shop Now". At the very bottom of the screen, centrally aligned, is the "The Sill®" logo in white, stylized with a thin horizontal line extending from "The" to "Sill". The lighting is uniform and flat, characteristic of a graphic overlay. The color scheme is simple yet impactful, with the bold turquoise contrasting sharply with the crisp white text, creating a clean and inviting visual.
