0:00split screen reaction to offer The scene features a dynamic split-screen composition. The upper approximately 70% of the frame presents a highly appetizing, close-up shot of a prepared meal on a light blue and white speckled ceramic plate. The meal includes a generous serving of creamy mashed potatoes generously topped with a rich brown gravy, several slices of what appears to be roasted chicken or pork with crispy, golden-brown skin and a vibrant green herb sauce (likely sage), and bright, caramelized orange roasted carrots. The food is well-lit with soft, warm artificial light, emphasizing its texture and appeal. Overlaid on the food, primarily in the upper right quadrant, is a semi-transparent dark grey text box containing white text. This text details a problem: 'Me after wasting all of 2025 stressing about what to cook every night when I could've just gotten Blue Apron's Meal Kits.' It then highlights the solution: 'Pre-portioned ingredients with easy-to-follow recipes, no subscription needed. Could've even gotten 50% off my first 3 orders + 0 delivery fees...' The 'Blue Apron's Meal Kits' text is highlighted in blue. The lower approximately 30% of the frame features a young man from the chest up, positioned slightly to the left, who is reacting expressively to the text. The background behind him is dark and indistinct, suggesting an indoor setting. He makes various dramatic facial expressions and gestures, including wide eyes, an open mouth as if in disbelief or frustration, then covering his face with his hand, and finally a resigned sigh. The camera remains static throughout this scene.
The scene is a static, full-screen graphic dominated by a soft, light periwinkle or lavender background. Centered at the top, the brand name 'Blue Apron' is displayed in a prominent, dark blue sans-serif font. Below this, the primary offer, 'Enjoy 50% off your first three orders*', is presented in a larger, elegant dark blue serif font, emphasizing the deal. Further below, a rectangular button-like element with a slightly darker blue background contains the call to action 'USE CODE: DINNER50' in clear white, sans-serif text. At the very bottom of the screen, in much smaller white text, is a legal disclaimer: '*See terms at https://blog.blueapron.com/promo-1'. The lighting is uniform and bright across the entire graphic, creating a clean and professional presentation. The overall aesthetic is minimalist and on-brand, using a cohesive color palette.
