0:00intro search query The scene opens with a clean, stark white background. Centered at the top, two logos are displayed: 'Shape your future START HERE >' in teal text on the left, and 'United States Census 2020' in black text on the right. Below these logos, a gray, elongated search bar appears in the middle of the frame. Gradually, text is typed into the search bar, forming the complete question: 'Why does the 2020 Census matter?'. A small, circular search icon is visible to the right of the search bar. The overall mood is informative and direct, with a bright, high-key lighting setup.
0:03man talking head close up A direct close-up shot of a Black man in his late 20s or early 30s, looking directly into the camera. He has a neatly trimmed beard and is wearing a light gray t-shirt. The background is slightly blurred but appears to be an indoor setting, possibly an industrial or retail space with some machinery or shelving visible. The lighting is soft and even, highlighting his face. He has a neutral to slightly contemplative expression.
0:04grid small businesses The scene features a dynamic grid of nine video panels, initially forming a 3x3 layout. The central panel retains the Black man from the previous shot. Other panels show diverse individuals in various settings, including a woman in a barber shop, a woman in an apron in a restaurant kitchen, and other individuals in what appear to be work or business environments. As the grid forms, a prominent teal banner slides into view from the bottom left, horizontally spanning across the grid, displaying the text 'Small Businesses'. The background of the individual panels is varied but generally well-lit, focusing on the people. The camera is static, presenting a composite view.
This scene expands on the previous grid concept, now featuring a 4x4 array of video panels. The central panel shifts to a woman with dark hair speaking, likely in a classroom or office setting. Surrounding panels display a diverse group of individuals, including children in a classroom, a young woman speaking outdoors, and adults engaged in learning or teaching activities. A teal banner, similar to the previous one, slides in, displaying the word 'Education'. The lighting across the various panels is natural and bright, highlighting the activity in each frame. The overall composition creates a sense of community and purpose.
0:10grid infrastructure The scene continues with an expanding grid of video panels, now potentially larger than 4x4, showcasing diverse visuals related to infrastructure. A teal banner prominently displays the text 'Infrastructure'. Featured panels include construction workers in hard hats and safety vests, a large wind turbine against a clear sky, an aerial view of a complex road interchange, and a man driving a truck. The lighting varies across panels, from bright outdoor sunlight to interior vehicle lighting, creating a realistic depiction of different work environments. The camera remains static, presenting a montage of various scenes.
0:13grid parks civic space The expanding grid of video panels continues to fill the screen, this time highlighting 'Parks' with a teal text banner. Visuals include lush green parks, serene waterfronts with docks, people enjoying outdoor activities such as running, and families picnicking or playing together. A diverse mix of individuals is shown, enjoying public spaces. The overall lighting is bright and natural, suggesting daytime and pleasant outdoor conditions. The color palette is dominated by greens and blues, conveying a sense of nature and community. The camera is static, composing a vibrant collage of scenes.
The screen is filled with a dynamic grid of video panels, prominently featuring 'Health Care' in a teal text banner. The panels display a variety of medical and healthcare-related scenes. This includes doctors and nurses interacting with patients, medical professionals in scrubs, and individuals receiving care. The central panel shows a woman in a purple scrub top speaking directly to the camera. The lighting is typically bright and sterile, common in medical environments, though some panels show warmer, more personal interactions. The color palette is clean, with whites, blues, and medical greens prevailing. The camera maintains a static, composite view.
0:19grid your community The grid of video panels continues to expand, filling the entire screen with various faces and community scenes. A teal banner enters the frame with the text 'Your Community'. Panels show a diverse range of people and activities: a firefighter in uniform, a woman and a man (possibly a couple), individuals looking directly at the camera, and broader community shots like an aerial view of a city or a group of people working together. The lighting is diverse, reflecting different environments from urban to professional settings. The overall color palette is varied but cohesive, emphasizing the diversity of a community. The camera remains static.
0:21split screen men you count The screen dramatically shifts to a vertical split screen, featuring two men in close-up. On the left, an East Asian man in his 50s or 60s, wearing glasses and a light grey top, looks intently at the camera with a serious yet thoughtful expression. On the right, the same Black man from the earlier 'Small Businesses' scene, in a grey t-shirt, looks directly at the camera with a neutral and confident expression. A teal banner with the text 'You count' appears centrally, overlapping the divide between the two faces. The background for both is blurred, maintaining focus on the subjects. Lighting is soft and even, highlighting their faces.
0:22split screen women you count The vertical split screen rapidly transitions to feature two women. On the left, a young woman with long, dark, wavy hair and a bright, friendly smile looks directly at the camera. On the right, an East Asian woman, appearing to be in her 50s or 60s, with short dark hair and a warm, gentle smile, also looks directly at the camera. The same teal banner with 'You count' remains centrally positioned, overlapping the two faces. The backgrounds are blurred, ensuring the focus is entirely on the women's expressions. The lighting is soft and flattering.
0:23split screen diverse you count The vertical split screen transitions again, showcasing two different individuals. On the left, a Black woman in her 20s or 30s with short, reddish-brown curly hair and a nose piercing, displays a wide, joyful smile directly at the camera. On the right, a White or Hispanic man in his 20s or 30s with dark hair and a beard, looks confidently at the camera with a slight, reassuring smile. The teal 'You count' banner is still in the center. Both backgrounds are softly blurred, maintaining sharp focus on the subjects. The lighting is bright and engaging.
0:24outro call to action The scene reverts to a clean, stark white background. Centered at the top, the two familiar logos are displayed: 'Shape your future START HERE >' in teal text on the left, and 'United States Census 2020' in black text on the right. Below these logos, a prominent, elongated teal button with rounded corners appears, displaying the text 'RESPOND TODAY >' in white. A smaller disclaimer text, 'Paid for by U.S. Census Bureau', appears at the very bottom center. The lighting is consistently bright and high-key, maintaining a clean and official aesthetic. The overall mood is a clear and direct call to action.
