0:00couple unboxing home chef A bright, medium shot captures a Caucasian couple standing behind a light wooden kitchen island. The man, on the right, is wearing a blue-grey short-sleeved collared shirt and has short, neat brown hair. He is smiling and looking down, holding a white paper insert over an open brown cardboard box, branded with a green 'HOME CHEF' logo. The woman, on the left, has long brown hair and is wearing a rust-colored long-sleeved sweater; she is also smiling and looking towards the box. Sunlight streams in from large windows behind them, creating a warm and inviting atmosphere in the modern kitchen, which features light cabinetry. The overall color palette is warm and natural, with browns, blues, and rust tones. A prominent text overlay reads: 'Home Chef is up to 20% cheaper than HelloFresh for new customers*' with a smaller disclaimer '*EXCLUDES SHIPPING CHARGES AND DISCOUNTS' at the bottom.
0:02overhead meal kit ingredients This is an overhead shot showcasing various Home Chef meal kit ingredients meticulously arranged on a light brown wooden cutting board, set against a pristine white countertop. The central focus is a silver foil container filled with penne pasta, neatly sealed in a transparent plastic bag. Adjacent to it, on the right, are a small white container (possibly sauce or cream), a tiny red sauce packet, and a flat green packet of seasoning. A recipe card featuring appetizing images of cooked pasta dishes and a visible QR code is placed diagonally in the lower right corner. A striped white and blue kitchen towel is draped in the top left. The scene is brightly and evenly lit, highlighting the freshness of the ingredients. As the camera slowly pans to the right, more components come into view, including fresh green broccoli florets and a small bag of shredded cheese, further detailing the meal kit contents. Text overlays transition: the previous 'Home Chef is up to 20% cheaper than HelloFresh...' fades out, replaced by 'With its Oven-Ready meals' and 'Home Chef makes cooking easier'.
0:05oven ready meals in oven A close-up shot peers inside a dark oven, where two silver foil containers rest on a metal oven rack. The container on the left holds a serving of penne pasta mixed with green broccoli florets in a creamy sauce. To its right, the second container contains two pieces of chicken, generously topped with a vibrant red sauce. The dark grey interior of the oven provides a stark contrast to the brightly lit, appealing meals. A hand, clad in a thick yellow oven mitt, enters the frame from the bottom right, gently pushing or adjusting the left pasta container on the rack. The lighting inside the oven emits a warm glow, suggesting the meals are cooking or have just finished. Text overlays continue from the previous scene: 'With its Oven-Ready meals' and 'Home Chef makes cooking easier'.
0:09throwing away competitor box A medium shot captures a decisive action: a man tossing a competitor's branded cardboard box into a sleek, stainless steel trash can equipped with an automatic lid. The scene is desaturated, almost entirely grayscale, which lends a dramatic and definitive tone to the act of disposal. The man, visible from the waist down in the foreground and a blurred torso, is wearing a dark short-sleeved shirt and dark pants. He stands behind a light wooden counter in a modern kitchen, with natural light filtering in from a window in the background. His posture suggests confidence as he disposes of the box, which briefly opens mid-air before falling into the black trash liner. The trash can lid smoothly retracts. A bold text overlay declares: 'So put the other guys in the trash where they belong!'.
0:11plated meal and call to action A visually appealing medium-close shot presents a perfectly plated Home Chef meal on a stylish grey ceramic dish. The dish holds a generous portion of penne pasta with bright green broccoli, alongside neatly sliced chicken breast topped with a rich red sauce and a sprinkle of fresh herbs. The plate rests on a dark blue woven placemat, with a polished knife and fork placed on a white patterned napkin to its right. In the blurred foreground, a refreshing glass of ice water with a lemon slice hints at a complete dining experience. The background is softly out of focus, suggesting a home dining setting with subtle glimpses of other dinnerware. The scene is bathed in warm, inviting lighting, making the meal look incredibly appetizing. The camera performs a slow, subtle zoom-out while slightly rotating, gradually revealing more of the elegant table setting. Overlaid text displays the compelling offer: '$4.99/Serving + Free Shipping + Free Dessert for Life*' followed by a large 'HOME CHEF by Kroger' logo, and a disclaimer '*ONE FREE DESSERT ITEM PER ORDER WITH AN ACTIVE SUBSCRIPTION' at the bottom.
