0:00opening disposal attempt
A medium shot captures a woman with long, dark curly hair, wearing a cream cable-knit sweater and black pants, leaning over a dark countertop. She is positioned slightly to the right of the frame, looking downwards with a contemplative or slightly sad expression. Her left hand rests on the countertop, while her right hand holds a dark smartphone, held casually by her side. The background is a dimly lit hallway with a baby gate visible on the left and a white door frame on the right. Overhead, a small shelf with colorful items is barely visible. The lighting is soft but appears to be coming from the front-right, casting minimal shadows. The overall color palette is muted with creams, blacks, and dark browns.
0:01ipad reaction
This medium shot features the same woman, now seated at a dark, rectangular table, looking directly at the camera with a surprised and slightly exasperated expression. She is wearing a long-sleeved dark purple top. In front of her is a light purple iPad with an attached keyboard case, positioned to face away from her, towards the camera. Her hands are up, palms slightly open, gesturing incredulously. The background is a bright kitchen or dining area with white cabinets on the left, a light gray wall, and a textured, woven wall hanging. To the right, an open shelf unit displays a green potted plant and yellow decorative items. The lighting is bright and even, highlighting the clean, modern aesthetic of the room. The dominant colors are purple, white, and gray with touches of green and yellow. On-screen text reads "What are you doing?!".
0:03iphone disposal explanation
The scene returns to the woman in the cream cable-knit sweater, standing next to a dark countertop. She is holding a blue smartphone in her right hand and gestures animatedly with her left hand, which is open and facing upwards, as she explains her action. Her facial expression is one of excited defiance, with a wide smile and raised eyebrows. To her right, a black trash can is visible, with a white, branded box (possibly for snacks or electronics) partially visible inside. The background maintains the dimly lit hallway with a baby gate and white door frame. The lighting is consistent with the first shot, illuminating her from the front. The color palette is light and airy with her sweater, contrasting with the dark counter and pants. On-screen text states: "Throwing my iPhone away now that I got the 17 for Christmas!".
0:06money in hand reaction
The woman in the dark purple top is again seated at the table with her iPad. Her expression has shifted from surprise to a more serious, stern look as she makes a point, leaning forward slightly. She points a finger directly at the camera, emphasizing her words. The iPad remains in front of her. The bright kitchen/dining background with white cabinets, light gray wall, and decorative elements is consistent. The lighting is bright and even. The scene maintains the color palette of purple, white, and gray. On-screen text reads: "That's literally money sitting in your hand".
0:09listening response
The scene returns to the woman in the cream cable-knit sweater, standing by the dark countertop. She holds the blue smartphone in her right hand, now held closer to her ear as if listening intently. Her head is slightly tilted, and her facial expression is one of calm, attentive curiosity, with a subtle smirk playing on her lips. She appears to be listening to the previous statement. The background and lighting remain consistent with her earlier shots, featuring the dimly lit hallway and baby gate. The muted color palette of creams, blacks, and dark browns sets a neutral tone for her listening. On-screen text reads: "Keep talking...".
0:10ecoatm website demonstration
A close-up shot focuses on a light purple iPad screen displaying the ecoATM website. The iPad is connected to a matching light purple keyboard. The website features a clean, modern design with green and white branding. The main banner promotes "Extra cash from ecoATM. Extra magic this holiday." Below, sections for "Find an ecoATM Near You" with logos for Kroger, Dollar General, and Walmart, and "Want to Save Big?" are visible. The top right corner shows "ecoatm.com". The screen is well-lit, with crisp text and graphics. The dominant color palette is green, white, and purple. The camera is static, capturing the digital interface. Overlay text at the bottom reads: "You just find the nearest ecoATM kiosk".
0:12phone to cash transition
The scene begins with a close-up on a white and green ecoATM machine, focusing on the phone deposit slot. A dark-skinned hand, wearing a dark purple sleeve, places a dark blue smartphone into the slot. The phone's screen, displaying various app icons, is briefly visible. A pop-up on the ecoATM screen asks "Need more time?" The shot then quickly transitions to a close-up of two dark-skinned hands, holding and fanning out several twenty-dollar bills, indicating cash received. The background behind the cash is blurred, likely the ecoATM machine itself. The lighting is bright and direct, highlighting the machine and the cash. The dominant colors are vibrant green, white, and the warm tones of the cash. Overlay text from the previous scene continues: "drop your phone in and boom ... CASH!".
0:14ecoatm interface interaction
This medium shot captures the dark-skinned woman, wearing a dark purple top, interacting with the touch screen of a bright green and white ecoATM machine. She taps the "Price & Sell" option, then scrolls through an informational screen, and finally taps "Got It." The machine's large green screen shows various prompts and instructions, including "INSTANT CASH FOR PHONES" at the top. Below the screen, slots for cash and ID reading are visible, along with the ecoATM logo on the machine's body. The lighting is bright and functional, typical of an indoor public space. The color palette is dominated by the bright green and white of the machine, with the woman's purple top adding a contrast. Overlay text appears: "The whole process takes less than seven minutes".
0:17recycling benefits and satisfaction
The scene begins with a close-up on the ecoATM machine's screen, displaying a message about environmental benefits: "Recycling one mobile phone can prevent the contamination of 60,000 liters of water." The screen is bright green with white text and a small blue water droplet icon. This is followed by a quick cut to a close-up of the same dark-skinned woman, now smiling broadly and holding a fan of twenty-dollar bills to her chest. She is standing next to the ecoATM machine, which is visible in the blurred background. Her expression is one of immense satisfaction and happiness. The lighting is bright. The dominant colors are the vibrant green of the machine, the woman's purple top, and the green of the cash, creating a positive and rewarding atmosphere. The overlay text reads: "and they recycle devices responsibly which is a nice win for the planet too!".
0:20amazed conversion
The final scene returns to the woman in the cream cable-knit sweater, standing by the dark countertop. She is holding the blue smartphone, now with a completely transformed expression of amazement and excitement. Her eyes are wide, and her mouth is slightly open in awe. She then becomes animated, gesturing emphatically with both hands, pointing to her left, indicating she is about to leave. Her initial disbelief has turned into enthusiastic endorsement. The familiar background of the dimly lit hallway, baby gate, and white door frame is present. The lighting remains soft and frontal. The color palette is again creams, blacks, and dark browns. On-screen text states: "Okay that's literally amazing! I'm gonna go to an ecoATM right now!".
