0:00intro outfit reveal A full-body shot of a young East Asian woman standing centered in a bright, modern living room with light-colored walls and wood flooring. She is wearing a loose-fitting white button-down shirt and navy blue wide-leg dress pants with a subtle center seam, paired with black pointed-toe heels. Her dark, long hair is down. She holds a small black microphone near her mouth and speaks directly to the camera with a confident and engaging expression. In the background, there's a minimalist wooden shelving unit with a few decorative items. A white rectangular text overlay appears at the top center, stating, 'These look like dress pants but feel like leggings.' The lighting is bright and even, suggesting natural light from an unseen window.
0:01close up detail brown pants A close-up shot focuses on the midsection and upper thighs of a person, likely the same woman, showcasing a pair of camel-colored wide-leg pants. Her right hand is casually tucked into the deep side pocket, highlighting its functionality and design. The pants have a tailored look with pleats originating from the waistband and a visible side zipper. The white shirt from the previous scene is partially visible, tucked into the pants. The background is a blurred continuation of the bright, modern room. The text overlay 'These look like dress pants but feel like leggings' remains at the top. The lighting is soft and even.
0:02second outfit reveal A full-body shot of the same young East Asian woman, now presenting a different outfit. She stands centered in the same modern living room, wearing a light grey, loose-fitting knitted sweater and navy blue, straight-leg dress pants. Her dark hair is down, and she looks directly at the camera with a gentle smile. The background elements remain consistent: light walls, wood flooring, and minimalist shelving. The text overlay 'These look like dress pants but feel like leggings' is still present, emphasizing the core message. The lighting is bright and inviting.
0:03pant features discussion 1 The young East Asian woman, back in the white shirt and navy wide-leg pants, stands in the same living room setup. She holds the microphone and actively speaks and gestures with her hands, demonstrating the flexibility and flattering nature of the pants. Her expression is enthusiastic and informative. The text overlay dynamically changes from 'I love that these stretch' to 'but they still hold their shape' and then 'so the silhouette is so flattering', aligning with her verbal points. The camera remains static, capturing her from a medium-wide angle, focusing on her upper body and the full length of the pants.
0:06close up waistband blue pants A close-up shot of the woman's midsection, focusing on the waistband of the navy blue wide-leg pants. Her hands are positioned at her hips, slightly pulling at the waistband to demonstrate its fit and comfort. The white shirt is slightly untucked at the sides, hinting at its relaxed fit. The background is blurred, maintaining focus on the clothing. The text overlay 'so the silhouette is so flattering' is visible. The lighting is soft, highlighting the fabric texture.
0:07pant features discussion 2 The woman is again in the white shirt and navy wide-leg pants, standing in the living room. She continues to speak to the camera, using engaging hand gestures, including a 'number one' finger gesture and crossing her arms. Her expressions are animated and persuasive as she transitions to explicitly naming the brand and product. The text overlays change from 'but you're still comfortable' to 'these are the Spanx' and finally 'perfect fit Ponte Pant'. The camera maintains a static, medium-wide shot, keeping her entire outfit in view.
0:10close up lower body blue pants A close-up shot captures the lower half of the woman's body, specifically her legs and feet, while she wears the navy blue wide-leg pants and black pointed-toe heels. The shot focuses on the elegant drape and cut of the pants, emphasizing their 'perfect fit' and slightly flared silhouette. The woman subtly shifts her weight, allowing the fabric to move gracefully. The text overlay 'perfect fit Ponte Pant' remains at the top. The warm wood flooring and a portion of the rug are visible, grounding the shot.
0:11pant features pull on The woman is back in the white shirt and navy wide-leg pants, standing in the living room. She holds the microphone and speaks directly to the camera, explaining that the pants are a pull-on style. Her expression is engaging, reinforcing the comfort aspect of the design. The text overlay 'They're a pull-on style pant' appears at the top. The camera maintains a static, medium-wide shot, capturing her entire ensemble.
0:12close up waistband no zippers A close-up shot focuses on the midsection of the woman, showcasing the waistband of the navy blue wide-leg pants. Her hands are placed on her hips, subtly adjusting the waistband to illustrate its smooth, zipper-free design. The text overlay 'with no zippers or buttons' appears at the top, directly correlating with the visual demonstration. The white shirt is visible, slightly flowing over the pants. The background is blurred, keeping the focus on the product's feature. The lighting is soft and consistent.
0:13fabric stretch demonstration 1 A close-up shot of the woman holding a piece of the navy blue fabric, presumably from the pants. She stretches the fabric horizontally, demonstrating its elasticity. Her face is visible in the background, looking at the fabric with a curious and slightly surprised expression. The text overlay 'with a premium' appears at the top. The lighting is bright and highlights the fabric's texture as it stretches. This intimate shot emphasizes the material quality.
0:14pant features fabric comfort This scene combines a medium-wide shot of the woman in her white shirt and navy wide-leg pants and a subsequent close-up of the pants' waistband. In the initial shot, she speaks to the camera, gesturing towards her midsection, explaining the 'ponte fabric'. The text changes from 'ponte fabric' to 'so it literally feels like you're' and then 'wearing leggings'. The close-up shot, occurring from 16800 to 17700 milliseconds, shows her hands gently pulling and adjusting the waistband, reinforcing the sensation of wearing leggings. The background remains the modern living room, and the lighting is consistent. This sequence effectively links the fabric's properties to the comfort experience.
0:17fabric stretch demonstration 2 A close-up shot of the woman holding and stretching the navy blue fabric horizontally, similar to an earlier shot. This time, she is speaking directly into the microphone, engaging the viewer with the question, 'do you guys see the stretch on these'. Her face is clearly visible, with a curious and slightly challenging expression, encouraging the viewer to acknowledge the fabric's elasticity. The text overlay 'do you guys see the stretch on these' appears at the top. The background is minimally visible and blurred, focusing attention on the demonstration.
0:18pant versatility styling 1 This scene showcases the woman in her white shirt and navy wide-leg pants, demonstrating the pants' versatility for formal occasions. It begins with a medium-wide static shot of her speaking to the camera, stating 'right now'. She then smoothly rotates to her right to present a side profile (19700ms-20700ms), followed by a back profile (20700ms-21700ms), before returning to face the camera (21700ms-22700ms) to explain that the pants are 'perfect for work or any formal occasion'. Text overlays align with her dialogue. The bright, modern living room serves as the consistent background, highlighting the pants' clean lines from all angles. The camera remains static, emphasizing her movement.
0:22close up waistband brown pants A close-up shot focuses on the midsection of the woman, showcasing the waistband of the camel-colored wide-leg pants again. Her hands are placed at her hips, gently pulling at the fabric to demonstrate its fit and comfort. The white shirt is slightly untucked. The text overlay 'I feel like' appears at the top. The background is blurred, keeping the focus on the product. The lighting is soft and even, highlighting the warm tone of the pants.
0:23pant versatility dress up down 1 The woman, dressed in the white shirt and navy wide-leg pants, stands in the living room. She speaks directly to the camera, gesturing with her hands while taking a small step, to emphasize that the pants are 'perfect to be dress up or down'. Her expression is friendly and confident. The text overlay 'to be dress up or down' appears at the top. The camera maintains a static, medium-wide shot.
0:24pant versatility dress up down 2 This scene transitions the woman into the grey sweater and navy straight-leg pants to further illustrate versatility. It begins with a medium-wide static shot of her standing, arms crossed, smiling at the camera, stating 'so they're super versatile'. She then turns to her right to present a side profile (25800ms-26700ms), allowing the viewer to see the drape and fit of this alternative styling. The text overlay 'so they're super versatile' is visible. The bright living room background is consistent.
0:26pant features waistband stretch 1 The woman is in the grey sweater and navy straight-leg pants, standing in the living room. She speaks to the camera while touching the waistband of her pants, emphasizing its stretch. Her expression is confident, and she looks down briefly as she gestures. The text overlay 'as you can tell there's so much stretch' appears at the top. The camera remains in a static, medium-wide shot.
0:27close up waistband stretch brown pants A close-up shot focuses on the midsection of the woman, showcasing the waistband of the camel-colored wide-leg pants. Her hands are actively stretching the waistband horizontally, visually demonstrating the 'so much stretch' of the fabric. The white shirt is slightly untucked over the pants. The text overlay 'on the waistband' appears at the top, completing the thought from the previous scene. The background is blurred, drawing all attention to the fabric's elasticity. The lighting is bright and clear.
0:28final benefit and call to action This concluding sequence begins with the woman in the grey sweater and navy straight-leg pants (28800ms-29700ms), speaking to the camera and looking down briefly, stating 'these make getting dress'. It then cuts to her in the white shirt and camel-colored wide-leg pants (29700ms-30700ms), gracefully turning to her side to show the outfit, with the text 'so much easier'. Finally, she returns to the white shirt and brown pants (30700ms-32000ms), speaking and gesturing toward the camera, delivering the call to action: 'so make sure to go check out Spanx'. A final close-up of the brown pants waistband (31700ms-32000ms) with hands adjusting it underscores the comfort message. The dynamic cuts between outfits and angles reinforce the message of ease and versatility, culminating in the brand mention and call to action. The lighting remains bright and inviting throughout.
A static end card featuring a vibrant red background. The brand name 'SPANX' is prominently displayed in large, white, sans-serif capital letters in the center of the screen. Beneath it, in smaller white text, is the tagline 'FREE SHIPPING ON EVERYTHING'. The design is clean, bold, and uses the brand's signature color. This serves as a clear branding and promotional message.
