0:00phone ordering app
A medium close-up shot of a person's hand, with a medium-dark skin tone, holding a black smartphone vertically. The phone screen displays the Chick-fil-A app interface, showcasing a 'Chick-fil-A Deluxe Sandwich' with a large, appealing image of the sandwich centered. The sandwich features a crispy chicken patty, a slice of yellow cheese, lettuce, and a red tomato slice, all nestled in a toasted bun. Below the sandwich image, there's a red oval button with 'Order' text. The background is a warm-toned wooden table with visible grain, suggesting a home or casual setting. The lighting is soft and warm, coming from above, creating subtle highlights on the phone screen and the hand. Overlays of bold red text appear: 'Get more out of' and 'delivery'. The dominant colors are the phone's bright white screen, the red text and button, and the warm brown of the wooden table.
0:01unboxing sandwich overhead
An overhead shot looking down at an opened Chick-fil-A sandwich box and two sauce packets resting on a light-colored, striped blanket or throw, which is draped over a wooden surface, possibly a couch armrest or tray. The Chick-fil-A box is made of red and white cardboard, with the lid being lifted by a hand from the top. Inside the box, a Chick-fil-A Deluxe Sandwich is visible, featuring a golden-brown bun, a crispy chicken patty, a melted slice of cheese, and fresh lettuce. Two sauce packets, one green labeled 'Sweet & Spicy Sriracha' and one white labeled 'Chick-fil-A Sauce,' are placed neatly next to the box. In the blurred background, a bookshelf filled with records or books can be seen, hinting at a cozy indoor environment. The lighting is soft and natural, illuminating the food brightly. Overlays of bold red text appear: 'More you-time'. The color palette includes the vibrant red and white of the Chick-fil-A branding, the earthy tones of the food, the green sauce packet, and the neutral striped blanket.
0:03holding sandwich close up
A very tight close-up shot of a Chick-fil-A Deluxe Sandwich being held by two hands. The sandwich fills most of the frame, emphasizing its texture and ingredients. The golden-brown toasted bun, the perfectly fried chicken patty, the melted yellow cheese, the vibrant green lettuce, and the juicy red tomato are all clearly visible. The hands holding the sandwich have a medium-dark skin tone, with fingers gently gripping the bun from both sides. The background is softly blurred, showing hints of an indoor living space, possibly the same as the previous scene, with warm, ambient lighting. Overlays of bold red text appear: 'Score points'. The focus is entirely on the delicious appearance of the sandwich and the act of holding it, suggesting readiness to eat. The dominant colors are the rich browns of the bun and chicken, the yellow of the cheese, and the fresh green and red of the vegetables.
0:04end card call to action
A static graphic screen featuring the Chick-fil-A brand elements on a solid, vibrant red background. To the left, a large white icon combines the Chick-fil-A chicken head logo within a location pin shape, indicating delivery services. To the right of this icon, bold white text reads: 'Order delivery on the Chick-fil-A® App today'. Below this main text, smaller white legal disclaimer text is present, readable but not the primary focus, outlining terms and conditions regarding CFA One accounts, points, and delivery fees. The overall composition is clean, direct, and utilizes the brand's signature red and white color palette to convey a clear call to action. The mood is encouraging and straightforward.
