0:00xbox logo fade in
The scene opens on a dark, almost completely black background with a subtle, dark gray, spherical Xbox logo centrally positioned. The logo is minimalist, featuring the iconic 'X' symbol in a metallic, slightly reflective finish, emerging from the deep shadows. There's a faint, soft glow emanating from behind the logo, creating a halo effect that softly illuminates its contours, giving it a sense of depth and emergence. The lighting is very dim, suggesting a dark, mysterious, or cinematic opening. The overall color palette is monochromatic, dominated by shades of black and dark gray, with minimal highlights. The camera is static, focusing directly on the logo as it gradually becomes more defined against the dark void.
0:00blue gradient controller reveal
A vibrant, custom-designed Xbox controller is presented from a medium-shot, slightly elevated perspective, against a clean, light blue-gray background. The controller is a striking light blue, transitioning smoothly into a slightly darker, more saturated blue gradient towards the bottom, resembling an ocean or sky. The face buttons (A, B, X, Y) are prominently featured, glowing with their classic green, red, blue, and yellow colors, adding dynamic contrast. The left joystick is black with a textured grip, and the D-pad is a glossy black. The overall aesthetic is sleek and modern, emphasizing customization and personal style. Soft, even lighting from the front illuminates the controller without harsh shadows. The camera executes a subtle, smooth rotation around the controller, showcasing its design.
0:01geometric pattern controller reveal
The scene shifts to showcase another unique Xbox controller, again in a medium shot, rotating against a soft, light pink-gray background. This controller features an intricate, multi-colored geometric pattern resembling abstract art or a digital glitch effect, utilizing bright shades of pink, yellow, blue, green, and white. The left joystick is a vibrant pink, and the D-pad is a glossy teal, standing out against the complex pattern. The Xbox logo on the controller's center is white, framed by the colorful design. The lighting is bright and even, highlighting the controller's elaborate design. The controller spins slowly, allowing viewers to appreciate the full scope of its artistic faceplate. The overall mood is playful and artistic.
0:02two tone controllers reveal
Two Xbox controllers are featured in this medium shot, juxtaposed against a light, neutral gray background. The foreground controller is predominantly orange with a dark brown camouflage pattern, displaying the white A, B, X, Y buttons. The background controller, slightly out of focus, is a translucent red with intricate internal circuitry visible beneath the clear shell, and its buttons are also red. This scene highlights the possibility of combining different design elements, including opaque and translucent materials. The controllers are positioned at an angle, with the foreground controller dominating the lower left of the frame and the background controller peaking from the upper right, suggesting depth. The lighting is soft and consistent, emphasizing the textures and patterns. The camera pans slightly upwards and to the right, creating a dynamic view of the two controllers.
0:04solid blue background
A completely solid, vibrant purple-blue gradient fills the entire frame. The color transitions subtly from a light lavender hue at the top to a deeper, richer blue towards the bottom, creating a smooth and ethereal background. There are no objects or text visible in this brief scene, serving as a clean transition or an atmospheric interlude. The lighting is soft and ambient, casting no shadows and maintaining the smooth gradient. The color evokes a sense of calm and modernity, acting as a visual palate cleanser. The camera is static and holds this solid color for a short duration.
0:04xbox design lab text green
The scene features a solid, muted mint green background, evoking a fresh and clean aesthetic. Centered prominently on this background, the text 'Xbox Design Lab' appears in a soft, light purple-green color. The letters are clean and modern sans-serif, with a subtle 3D effect or emboss, suggesting depth against the flat green. The lighting is uniform and bright, illuminating the text clearly without any harsh shadows. This shot acts as an informational title card. The camera is static, holding the composition steadily, allowing the text to be easily read. The overall feeling is sleek, professional, and inviting, aligning with the brand's creative customization theme.
0:06transparent green controller reveal
A translucent green Xbox controller is showcased in a dynamic medium shot, positioned against a light, subtle purple background. The transparent casing allows the intricate internal components and circuitry to be clearly visible, creating a high-tech and visually appealing effect. The joysticks and buttons are a vibrant, solid lime green, providing a striking contrast against the translucent body and the internal mechanisms. The controller is seen from a slightly elevated, three-quarter angle, emphasizing its ergonomic design and the visible internal workings. The lighting is bright and even, highlighting the transparency and the rich green hues. The controller subtly rotates, showing different angles of its construction. The mood is innovative and showcases advanced technology.
0:07promotional text blue
This scene displays a clean, solid blue background, a tranquil and cool hue that dominates the frame. Centered on this backdrop, white text progressively appears and animates, initially reading 'All control', then 'to 20% off', before settling on 'All controllers now up to 20% off'. The text is rendered in a modern, clear sans-serif font, with a slight iridescent blue glow, giving it a subtle digital feel as it types out. Below the main message, a smaller legal disclaimer 'Discount on base controllers only; add-ons shown in images excluded from savings. Offer ends Dec 31st, 2025 or while supplies last. Visit xboxdesignlab.com' appears in white, fine print. The lighting is uniform, ensuring high readability of the text. The camera remains static, focusing solely on the evolving text. The overall impression is informative and promotional.
0:10graphic design controller white
A customized Xbox controller is showcased in a medium shot, rotating gracefully against a light, neutral gray background. This particular design features a white base with an intricate overlay of black text, schematics, and a stylized wolf's head graphic on the right grip, giving it a technical or 'blueprint' aesthetic. The joysticks and some of the buttons are a vibrant orange, providing a stark pop of color against the monochrome design. The Xbox logo in the center is white. The controller is viewed from a slightly elevated, three-quarter angle. The lighting is bright and even, accentuating the fine details of the graphics and the smooth texture of the controller. The camera performs a slow orbit around the controller, highlighting its unique design from multiple angles.
0:11geometric design controller angled
Another custom Xbox controller is presented in a medium shot, rotating against a soft, light gray background. This controller features a lively, multi-colored geometric pattern, similar to a previous scene but with slightly different button colors. The pattern includes various shades of pink, yellow, blue, green, and white. The left joystick is a solid pink, and the D-pad is a glossy teal, accentuating the design. The controller is seen from an angled, slightly distant perspective, showcasing its full form. Bright, soft lighting emphasizes the vibrant colors and detailed patterns. The camera orbits the controller, offering a comprehensive view of its intricate custom design. The overall aesthetic is energetic and modern.
0:12transparent gray controller
A translucent smoky gray Xbox controller is featured in a medium close-up, rotating against a pristine, light gray background. The transparent shell allows for a clear view of the complex internal components and circuitry, giving the controller a high-tech and sophisticated appearance. The joysticks, D-pad, and buttons are all solid black or dark gray, maintaining a sleek, monochromatic look that highlights the transparency. The controller is presented from a three-quarter angle, offering a detailed perspective of its form and the visible internals. The lighting is soft and even, accentuating the subtle variations in transparency and the metallic sheen of some internal parts. The camera smoothly orbits the controller, providing a full 360-degree view. The mood is modern, technical, and elegant.
0:13close up yellow joystick
This is an extreme close-up shot focusing on the left side of a translucent Xbox controller, specifically highlighting the left joystick and face buttons. The controller's body is a transparent black or dark gray, revealing internal circuitry beneath. The left joystick cap is a vibrant, textured yellow, providing a striking visual contrast. The A, B, X, Y buttons are translucent brown with black lettering, appearing slightly muted but discernible. The D-pad is a textured, metallic silver. The background is a very light, almost white, subtle purple-gray, keeping the focus entirely on the controller's details. Direct, bright lighting illuminates the textures and colors of the joystick and buttons. The camera slowly pushes in towards the joystick, emphasizing its textured surface. The mood is detailed and highlights customization options.
0:14extreme close up controller side
An extreme close-up shot focuses on the top-right side of a dark gray Xbox controller, highlighting a button and the charging port. The controller's surface is a matte, slightly textured dark gray. A small, circular button is visible on the top edge, accompanied by subtle relief lines suggesting sound waves. Below this, a USB-C charging port is clearly in view, reflecting a subtle highlight. A faint 'XBOX' logo can be seen debossed into the darker gray grip material below the port, adding brand identification. The background is a stark, solid red, creating a dramatic contrast and drawing attention to the controller's features. The lighting is very direct, creating clear highlights and slight shadows on the controller's edges and features. The camera is static, holding this detailed close-up. The overall impression is technical and focused on functional details.
0:15three controllers split screen montage
This scene presents a dynamic split-screen montage featuring three distinct Xbox controllers, each occupying its own horizontal third of the frame, against a clean, light blue-gray background. Each controller is rotating independently, showcased from a three-quarter perspective. The top controller is white with intricate black line art graphics and blue joysticks. The middle controller is dark gray/black with a white geometric pattern and red accents. The bottom controller is a faded greenish-white with unique character art and pink accents. The rapid succession of these diverse designs emphasizes the extensive customization options. The lighting is bright and even across all sections, ensuring clarity for each controller. The camera maintains a wide shot to encompass all three rotating elements simultaneously. The overall mood is energetic and showcases variety.
0:18two custom controllers angled
Two highly customized Xbox controllers are positioned at an angle in a medium close-up shot, against a deep black background. The foreground controller is a dark gray with a striking red tribal or claw mark design, featuring black joysticks and colored A, B, X, Y buttons. The background controller, slightly elevated and behind, is a vibrant red with black splatter patterns, also featuring red joysticks and buttons, and a prominent 'Doom' game logo. The contrast between the two darker, game-themed controllers is evident. The lighting is focused and dramatic, creating subtle reflections on their surfaces and emphasizing their textures. The camera is static, holding this powerful composition. The mood is intense and action-oriented, appealing to specific gaming aesthetics.
0:18falling controller parts promo
The scene is set against a stark, pure black background, creating a dramatic contrast. Various colorful Xbox controller parts, including joysticks, D-pads, and button caps, are depicted falling downwards, creating a sense of movement and abundance. These parts are in an array of bright, distinct colors such as blue, red, yellow, green, orange, purple, and teal, showcasing the vast customization options. Centered in the middle of the frame, text animates in a bright teal color, first displaying 'Reduced pri', then 'elect parts', finally settling on 'Reduced price on select parts'. Below this, a small white legal disclaimer 'While supplies last.' appears. The lighting is crisp and highlights the glossy surfaces of the falling parts. The camera maintains a static, wide shot, capturing the full motion of the falling components. The overall mood is promotional and dynamic, highlighting value and variety.
0:20white controller side view
A sleek, white Xbox controller is presented in a medium close-up, rotating against a soft, light gray background that subtly transitions to a warmer, peachy hue on the right side. The controller is viewed from its side, emphasizing its ergonomic curves and the textured black grips. The 'XBOX' logo is prominently displayed in black on the white surface, with a metallic silver D-pad and black joysticks. The scene highlights the clean lines and detailed craftsmanship. The lighting is soft and even, creating subtle shadows that define the controller's shape. The camera performs a smooth, continuous orbit, showcasing the controller's side profile. The mood is refined and modern, focusing on design elegance.
0:21floating orange green controller
A vibrant, custom Xbox controller is featured in a medium shot, floating and rotating slowly against a soft, warm, diffused background that blends from light gray to a subtle peach and yellow gradient. The controller has a distinct two-tone design: an orange front faceplate paired with a bright, luminous green for the main body and buttons. The joysticks are black. The controller is angled slightly, giving a dynamic, almost playful impression as it suspends in mid-air. The lighting is soft and ambient, casting no harsh shadows and highlighting the controller's cheerful colors. The camera smoothly orbits around the floating controller, presenting its design from all angles. The mood is lighthearted and highlights bold color combinations.
0:22white controller underside reveal
A white Xbox controller is depicted in a medium close-up, rotating to showcase its underside against a clean, deep blue background. The 'XBOX' logo is prominently displayed in black on the white surface, emphasizing the branding. Four black trigger buttons (P1, P2, P3, P4) are visible on the underside, highlighting the advanced features of the controller. The grips are textured black, providing ergonomic detail. A translucent teal element is visible near the top rear of the controller. The lighting is bright and even, creating a sleek, almost clinical look that accentuates the controller's precise manufacturing. The camera performs a continuous, slow orbit around the controller, giving a full view of its intricate underside. The overall impression is functional and high-tech.
0:23multi controller showcase promo
The scene is dominated by a dark, charcoal gray background, creating a sophisticated and clean setting. Prominently featured at the top, white text reads 'Make it yours at xboxdesignlab.com' in a clear, sans-serif font, serving as a call to action. Below this text, a series of custom Xbox controllers are showcased one by one, each appearing centered and static before transitioning to the next. The controllers display a wide array of designs: first, a vibrant green and yellow swirl pattern; then, a white controller with black text/schematic overlays and orange accents; followed by a black controller with a stylized red, white, and blue graphic; and finally, a white controller with blue and yellow accents and character art, possibly from Fallout. Each controller is perfectly lit, highlighting its unique details and color scheme. The camera is static, focusing on the center of the frame as the controllers cycle through. The overall mood is inspiring and emphasizes endless customization possibilities.
0:28xbox logo glowing fade
The scene transitions back to a deep, dark black background. A silver, spherical Xbox logo with the iconic 'X' is centered, gradually fading in from darkness. This time, the logo is accompanied by the word 'XBOX' in a sleek, silver, sans-serif font directly beneath it. A soft, vibrant green glow emanates from behind the logo and illuminates the letters, creating a dynamic and technological effect. The lighting is dramatic, with the green glow being the primary light source, giving the logo and text a metallic sheen against the dark. The camera is static, focusing intently on the logo and text as they materialize. The overall mood is powerful and brand-centric.
0:29xbox logo white final
The scene displays a stark, pure black background that fills the entire frame. Centered prominently, the white Xbox logo appears, consisting of the iconic spherical 'X' symbol positioned directly above the bold, white 'XBOX' text. The logo and text are solid white, with no gradients or special effects, creating a clean, high-contrast, and timeless brand presentation. The lighting is uniform and bright, ensuring the white elements stand out sharply against the black void. The camera is static, holding this final, definitive brand image. The overall mood is classic, strong, and conclusive, serving as an end card for the advertisement.
