0:00team with branded backpacks
A medium shot captures three individuals standing outdoors, likely on a boardwalk or paved area, beneath a slightly overcast sky. The background features tall palm trees and a large, dark abstract sculpture or whale bone, with a white seagull flying in the distance. The dominant colors are the vibrant blue of the Ben & Jerry's branded hoodies and backpacks, contrasting with the muted grey sky and brown-green palm fronds. The individuals are smiling and appear cheerful, with two women and one man. A blue text box with white text, 'We dropped bars. Venice showed up.', is prominently overlaid in the upper center of the frame. The lighting is soft and even, suggesting an overcast day. The composition focuses on the three people and their branding, highlighting the promotional aspect of the event.
0:01hand holding ice cream bar
A close-up shot focuses on a hand holding a Ben & Jerry's ice cream bar. The bar is dark chocolate-coated with small crunchy inclusions, held by a wooden stick. The hand has manicured fingernails painted a dark, reddish-brown color. The background is completely blurred, showing only indistinct figures and lights, indicating a bustling public environment like a boardwalk. The lighting is soft and natural. The shallow depth of field isolates the product, emphasizing its visual appeal. The overall color palette features the rich brown of the ice cream bar, the natural wood of the stick, and the muted colors of the blurry background, allowing the product to stand out.
0:02man with cooler backpack
A medium close-up shows a smiling Black man outdoors, wearing a black backward baseball cap and a bright turquoise Ben & Jerry's hoodie. He has a dark beard and diamond stud earrings. He holds two green-wrapped Ben & Jerry's ice cream bar packages, one in each hand, near an open Ben & Jerry's branded cooler backpack on his front. The sky above is partially cloudy with soft, even lighting. The background includes glimpses of building structures and a slightly blurred street scene. The man's expression is joyful and welcoming, indicating a positive and promotional atmosphere. The bright blue of his hoodie and backpack stands out against the lighter sky and background buildings.
0:04venice sign street
A wide shot captures a street scene in Venice, California, under an overcast sky. The iconic 'VENICE' sign, composed of illuminated letters strung across the street, is visible in the mid-ground. Palm trees line both sides of the street, stretching into the distance, with the ocean faintly visible at the end of the street. Cars are parked along the curbs and driving on the road. Buildings with diverse architecture, including a vibrant pink facade, line the street. The overall color palette is muted due to the cloudy weather, with greys, whites, and the subtle greens of the palm trees dominating. The scene conveys a sense of a quiet, everyday moment in a famous location.
0:05host explaining event
A medium shot frames a young man with distinct curly blonde hair, possibly dyed, standing in front of a vibrant blue Ben & Jerry's 'ICE CREAM BARS' backdrop. He is wearing a yellow tie-dye t-shirt with a graphic of a microphone and text that reads 'MICHAEL MONEY THAT BOY SANGS'. He has numerous tattoos visible on his arms. The man speaks directly to the camera, gesturing with his hands and holding up a Ben & Jerry's ice cream bar at various points. The lighting is bright and even, highlighting the bold colors of the backdrop and his shirt. A small black table with a tablet and microphone is in front of him. His demeanor is enthusiastic and engaging, clearly promoting the Ben & Jerry's event. The background features stylized images of ice cream bars, reinforcing the product being promoted.
0:17host and woman with mic
A medium wide shot shows the blonde-haired host standing next to a Black woman on an outdoor paved area. The woman holds a microphone close to her mouth, appearing to be singing or speaking into it. She wears a long plaid shirt dress, a brown teddy coat, and white sneakers, holding a bright pink bag. The host, wearing his yellow tie-dye shirt, looks down at her with a smile, holding a microphone. In the background, there are palm trees, street vendors, and other people milling about, typical of a busy boardwalk setting. The lighting is natural and bright, indicating daytime. The scene captures an interactive moment between the host and a participant, adding to the lively event atmosphere.
0:19skater with branded backpack
This scene comprises two dynamic shots of a young woman skateboarding in a concrete skate park. The first is a medium shot from the side, showing her gracefully maneuvering with a Ben & Jerry's branded backpack. The second shot transitions to a close-up from behind, focusing on the vibrant blue and green backpack, which prominently displays Ben & Jerry's ice cream bar branding with a cow and ice cream bar graphic. The skate park features smooth grey concrete curves and slopes, with a wall and distant palm trees visible in the background under a soft, natural light. Her movement is fluid, and the shots emphasize both her activity and the product branding on her backpack. The camera follows her movement, creating a sense of motion.
0:21cooler full of bars
An overhead shot directly looks down into a white cooler, revealing it to be filled to the brim with numerous individually wrapped Ben & Jerry's ice cream bars. The wrappers are predominantly green and blue with white cloud motifs, clearly showcasing the brand's signature design. The bars are haphazardly arranged, suggesting a busy event where many have been distributed. The inside of the cooler appears clean and cold, with a faint blue tint to the lighting reflecting off the white interior and wrappers. This shot emphasizes the abundance of the product available at the event, reinforcing the promotional aspect.
0:22groups enjoying ice cream
This segment combines two medium shots featuring groups of young women enjoying Ben & Jerry's ice cream bars in different outdoor settings. The first shot shows three women in front of a large Ben & Jerry's banner, smiling and holding up their ice cream bars. The second shot shows three women outdoors on a paved area, flanked by tall palm trees against a partly cloudy blue sky. They are all wearing sunglasses and appear joyful, holding up their ice cream bars. The lighting is bright and natural, indicating a sunny day. The scenes highlight the social aspect and enjoyment of the product, with a clear focus on the happy consumers. The background shifts from the brand banner to a more natural, sunny Venice boardwalk setting.
0:24people on scooters
This segment features three shots of people riding electric scooters on a paved path, likely the Venice boardwalk. The first shot is a wide angle showing a couple riding a single scooter, waving cheerfully. The second shot is a medium shot following the couple, capturing a woman dancing energetically in the background with a Ben & Jerry's bar. The third shot focuses on a single man on a scooter, passing by with a casual expression. Palm trees line the background, and various buildings and street features are visible. The sky is bright with soft, natural lighting. The scenes capture the lively and active atmosphere of the boardwalk, with people enjoying the outdoors and the promotional event. The camera generally tracks the moving subjects, enhancing the sense of activity.
0:27street dancing
This scene shows two men engaged in expressive street dancing on a paved area, surrounded by a crowd of onlookers and palm trees under an overcast sky. The first shot captures two Black men facing each other, exchanging playful gestures or dance moves. The second shot shows one of the men breakdancing on the ground, his body in a dynamic pose with one arm supporting him and his legs extended. The background is a typical Venice boardwalk scene with various people walking around, tents, and street vendors. The color palette is mostly muted with the grey pavement, and the men's dark clothing. The lighting is soft and diffused. The scene conveys energy and spontaneous performance, capturing the vibrant street culture.
0:29interviewee eating bar
This segment features two close-up shots of a man eating a Ben & Jerry's ice cream bar while being interviewed. He is wearing a light grey denim jacket, a white and colorful scarf, dark sunglasses, and a fedora-style hat. The host's arm, holding a microphone, is visible in the frame. The man takes a large bite of the ice cream bar, revealing the creamy white ice cream interior against the dark chocolate coating. The background shows parts of colorful buildings and street vendors, indicative of a lively boardwalk setting. The lighting is bright and natural. His facial expression indicates enjoyment and satisfaction with the product. The close-up framing emphasizes the product and the man's positive reaction.
0:31host man in window interaction
This segment captures an amusing interaction between the host and a man in a second-story window. Initially, a wide shot shows the host looking up and gesturing towards the man leaning out of the window of a modern beige building with dark blue accents. The camera then zooms in to a medium shot of the man in the window, who smiles and holds up a Ben & Jerry's ice cream bar wrapper. Finally, a close-up shows the man's beaming face as he holds the ice cream bar, pointing at it. The lighting is natural and bright. The scene emphasizes the playful and unexpected ways the event is engaging the community, with the building's contemporary design and outdoor security cameras visible in the background.
0:35host woman in window interaction
A medium shot captures the host, seen from behind, holding a microphone up towards a young East Asian woman leaning out of a second-story window. The woman has long dark hair with purple highlights and is wearing a dark patterned sweater. She is smiling and holding a Ben & Jerry's ice cream bar wrapper. The window features small potted bonsai trees on the ledge and a decorative blue border with white shark outlines. The building's exterior is light beige with dark blue tiles. The natural lighting is bright and even. The scene showcases another creative way the Ben & Jerry's event is reaching people, with the woman's cheerful expression reflecting the positive mood.
0:37host and woman dancing
A medium wide shot shows the blonde-haired host and a woman dancing and singing on a paved street. The host, in his yellow tie-dye shirt and black cargo pants, stands opposite the woman, gesturing with his hands. The woman, with long hair and a black furry cropped jacket over a black top and leggings, holds a microphone and sings or speaks energetically. In the background, a graffiti-covered wall adds an urban, artistic element to the scene. The lighting is bright and natural. The scene conveys a lively street performance, with both individuals fully immersed in the music and interaction, creating a dynamic and entertaining moment.
0:38dj pushing branded cart
This segment consists of two medium shots showing a DJ pushing a Ben & Jerry's branded cart. The first shot is a wider view, following a man in a blue hoodie and black cargo pants as he pushes a light blue cart with 'BEN & JERRY'S DROPPIN' BARS' branding, featuring an ice cream bar character. The cart has two large black JBL speakers attached and is being pushed along a paved sidewalk next to a red brick building with windows. The second shot is a closer, slightly lower angle, focusing on the cart itself as it moves. The lighting is natural and bright. The scene illustrates the mobile nature of the promotional event, with the cart acting as a portable music and ice cream station.
0:40host colorful sneakers
This segment features two close-up shots focusing on the host's feet and lower legs. The host is wearing black cargo pants that are slightly baggy, revealing vibrant and uniquely patterned sneakers. The sneakers are a mix of bright turquoise, yellow, orange, green, and black, with a white sole and a distinctive speckled pattern, resembling cow print. The first shot is static, showing the shoes, while the second shot captures the host performing a small, energetic dance move, emphasizing the playful and eye-catching footwear. The ground is a grey paved surface. The lighting is bright and natural. The scene highlights a stylish and memorable detail of the host's outfit, reflecting the colorful and fun brand image.
0:42customer at ice cream cart
This scene shows a young man enthusiastically interacting with a Ben & Jerry's ice cream cart. The first shot is a medium shot capturing him walking towards the cart, smiling and laughing, dressed in a black hoodie and camouflage pants. The subsequent shots show him reaching into the cooler part of the cart, pulling out an ice cream bar, and smiling joyfully at a promoter behind the counter. The cart is light blue with 'BEN & JERRY'S ICE CREAM BARS' branding. The background is a slightly blurred street scene with buildings and foliage. The lighting is bright and natural. The sequence emphasizes the excitement and satisfaction of receiving a Ben & Jerry's ice cream bar, creating a positive consumer experience.
0:45three people enjoying bars
A medium shot shows three young adults standing outdoors on a paved area under a partially cloudy blue sky, each holding a Ben & Jerry's ice cream bar. From left to right, a man in sunglasses and a black jacket holds a bar and a cup, a woman in sunglasses and a denim jacket holds a bar with her hair over her shoulder, and another man in a white sweatshirt holds a bar. The background is a bustling street scene with various vendors, colorful signs, and people walking by, under a bright, natural light. The group appears happy and engaged, looking up and gesturing with their ice cream bars. The scene captures the social enjoyment of the product in a lively public setting.
0:46handing over ice cream bar
A close-up shot focuses on two hands, one extending a Ben & Jerry's ice cream bar (still in its green and blue wrapper) towards another hand reaching out to receive it. The background is a busy outdoor street scene, blurred to emphasize the action. People are walking by, and colorful vendor stalls like 'Venice Fish Taco' are visible, indicating a vibrant marketplace atmosphere. The lighting is bright and natural. The act of giving and receiving the ice cream bar is the central focus, symbolizing the distribution and popularity of the product at the event. The colors of the wrapper are distinct against the blurred background.
0:47palm trees sky outro
An upward-angled shot captures several tall palm trees against a bright blue sky with scattered white clouds. The camera is pointing slightly upwards, emphasizing the height of the palm trees and the vastness of the sky. A distinct white contrail from an airplane stretches across the blue, adding a dynamic line to the composition. The palm fronds are a vibrant green, contrasting beautifully with the clear blue. The lighting is bright and sunny, creating a peaceful and iconic California outdoor scene. This shot serves as an atmospheric outro, reinforcing the Venice Beach location.
