0:00intro red hair reveal
A medium shot captures a young woman with vibrant, long, straight red hair, cascading over her shoulders. She wears a brown and white polka dot sleeveless top. The framing is chest-up, with her face centered and looking directly at the camera. She has a wide, joyful smile, revealing white teeth, and her eyes are bright. Her hands are positioned on either side of her hair, gently running through it, showcasing its volume and striking color. The background is a soft, plain light beige wall, creating a clean and uncluttered setting. The lighting is soft and frontal, illuminating her face and hair evenly, with no harsh shadows. The overall mood is cheerful and confident, highlighted by the saturated red of her hair and her bright expression. A subtle hint of a light pink object (possibly a product bottle) is visible at the very bottom right corner.
0:01sally beauty website scroll
A screen recording displays the Sally Beauty website on a mobile device. The initial view shows the top header with a hamburger menu icon on the left, the prominent 'SALLY.' logo in bright orange and white, and a shopping bag icon with a '0' notification on the right. A search bar labeled 'Search' is beneath the header. The main content features a banner titled 'Free hair color advice.' with an image of hands gently touching dark brown hair. Below this, text reads, 'If you're coloring for the first time or want to fix a mistake, our trusted Licensed Colorists can help.' The screen then scrolls down to reveal options for 'Video chat' and 'Text chat' with descriptive taglines, followed by a large black button labeled 'Connect Now!' and a section heading 'Here's how it works:'. The color palette is predominantly white, orange, and black, creating a clean and modern digital interface. The lighting is uniform screen illumination.
0:04loading interaction screen
The screen transitions to a minimalist digital interface, characterized by a solid pink header bar at the top. On the left side of the header, a stylized icon resembling a person's head and shoulders is visible, while a minus sign icon is on the right. The majority of the screen is pure white. Centered on this white background is the text 'Starting Interaction' in black, positioned directly above a subtle, circular loading animation. The loading animation consists of a faint grey ring that appears to be continuously spinning, indicating that content is being fetched or an action is in progress. The overall color scheme is simple, dominated by pink, white, and black, conveying a clean and modern user experience. The lighting is uniform screen illumination, consistent across the digital display.
0:04video consultation initial
A screen recording shows a video call interface within a mobile app, framed by a pink top bar with 'Morgan' and interaction icons (thumbs up/down, minimize). The main video window occupies the lower two-thirds of the screen, featuring the woman from the opening shot, now with bright red hair, wearing a black top. She is speaking and smiling, pressing her palms together as if in a gesture of gratitude or emphasis. Two smaller picture-in-picture windows are at the top left. The first shows the same woman with red hair, and the second shows a different woman, appearing to be an older Latina woman with red hair, also wearing a black top, who is actively talking and gesturing. Overlays like 'Licensed Colorist OnDemand' are visible on the smaller windows. The interface includes 'Chat' and 'Video' tabs. The background in the main video is a plain light wall, while the consultant's background is slightly darker. The lighting is bright and even, highlighting both speakers.
0:06video consultation product scroll
The mobile screen recording continues, now displaying a split-screen layout. The upper third still features the video call interface with the client and colorist, though the client's video is now smaller and the consultant's is slightly larger. The lower two-thirds of the screen is dedicated to the Sally Beauty e-commerce product page. Initially, it displays 'Matrix SoColor Cult Color Eraser Hair Color Remover Packetto' with an image of three orange and red packets. As the screen scrolls, various hair products are showcased, including 'Calibrated Applicator Bottle' and 'Fire Semi Permanent Conditioning Hair Color', complete with pricing details, 'Add to Bag' options, and store availability information. A price breakdown and 'Klarna Express Checkout' are also visible. The interface is clean, with product images, descriptions, and call-to-action buttons. The color scheme is consistent with the Sally Beauty branding, featuring white, pink, black, and the vibrant colors of the product packaging.
0:08unbox product bottle
A medium close-up shot focuses on the woman as she interacts with a brown paper bag. She is wearing a brown short-sleeved top and has long, vibrant red hair. Her hands, adorned with rings, are visible as she carefully handles a translucent white squeeze bottle with a light lavender-colored pointed nozzle and cap. She peers into the paper bag, either retrieving or placing the bottle, with a slight smile on her face. The top edge of the brown paper bag occupies a significant portion of the lower frame, while a white countertop or surface is visible in the background, suggesting a bathroom or utility area. The lighting is bright and even, highlighting the details of the bottle and her hair. The scene implies the start of a hair treatment process.
0:09holding color eraser packets
An overhead close-up shot focuses on a hand holding two small, flat, rectangular packets of 'matrix SoColor Cult color eraser'. The packets are predominantly orange with red accents, featuring a stylized graphic of several pencils. The hand has manicured nails with a light pink polish and is positioned against a clean, white, slightly textured surface, possibly a bathroom counter or plastic sheeting, which fills the background. The lighting is bright and even, casting minimal shadows and highlighting the product details. The scene is static and presents the hair color removal product clearly, emphasizing its branding and appearance.
0:10cutting color eraser packet
A medium shot shows the woman, now wearing a black t-shirt and black protective gloves, preparing the hair treatment. Her long, red hair is parted on the side and falls over her shoulders. She is meticulously cutting open one of the orange 'matrix SoColor Cult' packets with a pair of silver-handled scissors, demonstrating precision and care. Her gaze is directed downwards, concentrating on the packet. The background is a plain, light beige or off-white wall, suggesting a clean and functional environment, likely a bathroom. The lighting is bright and even, providing clear visibility of her actions and the product. The scene focuses on the practical steps of the hair coloring process.
0:11shaking applicator bottle
A medium shot features the woman, still wearing a black t-shirt and black protective gloves. She is holding the translucent white squeeze bottle with the lavender nozzle and cap, shaking it vigorously to mix its contents. Her red hair is visible on either side of her face. Her eyes are lowered, suggesting concentration on the mixing process. The background is a plain, light beige or off-white wall, providing a simple, uncluttered backdrop for her actions. The lighting is bright and even, highlighting the liquid moving inside the bottle. The scene emphasizes preparation for the hair treatment, showing a clear, deliberate action.
0:12applying color remover
A medium shot captures the woman applying the hair color remover. She is wearing a black t-shirt and black protective gloves. She holds the translucent white squeeze bottle with the lavender nozzle and gently squeezes a white, creamy liquid onto a section of her vibrant red hair near her scalp. Her gaze is directed towards her hair, indicating intense focus on the application process. Her posture is slightly bent, bringing her hair closer to her hands. The background consists of a plain white wall, transitioning to a light grey, tiled surface on the right side of the frame, hinting at a modern bathroom setting. The lighting is bright and even, ensuring clarity of the product application. The scene highlights the meticulous step of preparing her hair for new color.
0:13hair color lifting check
A medium shot presents the woman with her long, red hair, which now shows noticeable orange undertones and lighter patches, indicating that the color removal process is actively working. She runs her bare hand through a section of her hair, seemingly inspecting the color lift and texture. She is wearing a black t-shirt. Her head is tilted slightly downwards, and her expression is one of assessment or observation. The background remains a plain white wall with a light grey, tiled surface to the right, maintaining a clean and practical setting. The bright, even lighting ensures the changing hair color is clearly visible. The scene captures an intermediate stage of the hair transformation, where the old color is being removed.
0:14mixing red dye closeup
An extreme close-up, overhead shot provides a detailed view of the hair dye preparation. A hand with a light skin tone is squeezing a deep, rich red or magenta-colored creme from a metallic tube labeled 'PERMANENTE CRÈME' into a black mixing bowl. The bowl already contains a significant amount of a creamy, white developer. The red dye emerges as a thick, vibrant ribbon, slowly submerging into the white base. Text on the tube 'I00041 CHERRY' and 'NET WT. 58.2 g e 2.05 oz' is clearly legible. The background is a nondescript light surface, possibly a countertop. The lighting is bright and overhead, casting soft shadows and emphasizing the vivid color of the dye. The scene is a precise demonstration of combining the hair color components.
0:15whisking red dye mixture
An extreme close-up, overhead shot captures the process of mixing hair dye. A small, whisk-like tool is actively stirring a vibrant, glossy red mixture within a black bowl. The mixture is thick and creamy, forming mesmerizing swirls and peaks as it is agitated. The entire surface of the bowl is filled with the richly pigmented red, indicating a uniform consistency. The black of the bowl provides a strong contrast to the intense red. The background is a simple, light surface, likely a countertop, with subtle texture. Bright, overhead lighting illuminates the bowl, highlighting the wet, reflective quality of the dye. The scene is focused solely on the visual appeal and texture of the mixed hair color.
0:16applying red dye roots
A medium shot focuses on the woman applying the vibrant red hair dye. She is wearing a black t-shirt, now splattered with white and yellow marks (possibly from the color remover or dye preparation, and text 'Met Her At A Bar'). Her long, dark red hair is partially sectioned, and she uses a black hair dye brush to meticulously apply the bright red dye mixture to her roots and hairline. She wears pink protective gloves. Her expression is intent and focused, her eyes looking upwards at the area she is dyeing. The background is a plain white wall, transitioning to a light grey, tiled surface on the right, providing a clean and organized setting. The bright, even lighting ensures that the application process and the striking red color are clearly visible. This scene captures a precise step in the hair coloring routine.
0:17massaging red dye in
A medium shot shows the woman with her long, red hair fully saturated with the bright red dye. She wears a black t-shirt (with the 'Met Her At A Bar' text visible) and pink protective gloves. Her head is tilted slightly to the side as she uses her gloved hands to massage and work the red dye thoroughly into a section of her hair. Her expression is focused, ensuring even distribution. The background is a clean white wall with a light grey, tiled section on the right, typical of a bathroom. The lighting is bright and even, highlighting the rich, wet texture of the dyed hair. This scene demonstrates the hands-on process of ensuring the hair color penetrates fully and evenly.
0:18brushing red dye through
A medium shot captures the woman brushing the vibrant red hair dye through her long hair. She is wearing a black t-shirt with visible white and yellow markings and pink protective gloves. Her head is turned slightly to her right, allowing a clear view of her long hair, which is completely coated in the wet, glossy red dye. She uses a black hair dye brush to systematically comb through sections of her hair, from roots to ends, ensuring every strand is saturated. Her expression is concentrated, indicating her meticulous approach. The background is a plain white wall with a light grey, tiled section on the right, consistent with a bathroom setting. The bright, even lighting emphasizes the rich, saturated color of the dye and its even application. The scene illustrates the final steps of applying the hair color before processing.
0:20final red hair reveal
A medium shot returns to the woman with her now freshly dyed, uniformly vibrant red hair. Her hair is long, straight, and appears significantly shinier and more saturated than in the opening shot. She is wearing the same brown and white polka dot sleeveless top. Her face is centered, looking directly at the camera with a wide, radiant smile, showcasing her contentment with the new hair color. Her hands are positioned on either side of her hair, gently running through it, proudly displaying the successful result. The background is a soft, plain light beige wall, with a bed's headboard visible on the left, maintaining a relaxed indoor setting. The lighting is soft and frontal, highlighting her features and the glossy texture of her hair. The scene exudes satisfaction and happiness with the transformation.
