0:00intro talking head smiling The scene opens with a medium close-up shot of a young adult woman, framed from the chest up, positioned slightly to the right of the frame, looking towards the camera and smiling. She then turns her body slightly to the left, looking away from the camera, before returning to face the camera directly, making expressive hand gestures. The background consists of a light gray wall with white wainscoting or trim along the bottom half, creating a clean, modern aesthetic. A light brown jacket hangs on a hook to the left, partially visible. The lighting is soft and even, suggesting an indoor setting with natural light or well-diffused artificial light, casting minimal shadows. The dominant colors are the warm brown of her top and hair, contrasting with the light gray and white of the background. Text overlays appear on screen, first "You look happier" then "thanks I started taking mushrooms" and finally "I mean functional mushrooms". The camera remains static throughout this segment.
0:04talking head product intro This scene features a medium close-up shot of the same young adult woman, framed from the chest up, speaking directly to the camera with animated facial expressions and hand gestures. She is seated indoors against a light gray wall. Behind her, to the right, is a white bookshelf filled with an assortment of colorful books and a small green plant. To the left, a large white lamp shade is partially visible, providing soft, ambient lighting to the scene. The overall color palette is muted with browns from her clothing and hair, offset by the white and colorful accents of the background. Towards the end of the scene, she picks up and presents a small, rectangular, light-colored tin labeled 'alice'. The on-screen text progresses from "me why I seemed so focused" to "and on top of things and I just" to "can't gatekeep these any longer, okay?" and finally "trust me I". The camera is static.
0:17product unboxing overhead An overhead close-up shot focuses on a pair of hands. One hand holds a small, light-colored rectangular tin, bearing the 'alice' brand logo in black. The other hand carefully slides open the tin's lid. Inside the tin, several individually wrapped chocolate squares are visible, some still in their white foil packaging. The background appears to be a section of light blue jeans or denim fabric, suggesting the tin is being held on someone's lap. The lighting is bright and even, highlighting the details of the product. The dominant colors are the light cream of the tin, the white of the packaging, and the dark brown of the chocolate, contrasted with the blue of the fabric. The text overlay reads: "I take one". The camera is static.
0:18talking head eating product The scene returns to a medium close-up of the young adult woman, framed from the chest up, speaking to the camera. She takes a small, dark chocolate square and puts it in her mouth, chewing with a satisfied expression. She gestures with her hands as she explains the product's benefits, holding the 'alice' branded tin for a moment and giving a thumbs-up gesture. The background is identical to previous talking head shots: a light gray wall with a white bookshelf filled with books and a green plant, and a partial view of a white lamp shade. The lighting is soft and consistent. Text overlays include "brainstorm square a day", "it gives me steady focus", "better memory and keeps the burn out away", and "I have tried everything else coffee supplements nothing has worked". The color palette remains consistent with the previous talking head segments. The camera is static.
0:26b roll shadows on surface A close-up shot captures abstract, elongated shadows moving across a clean, light-colored surface, possibly white marble or a textured countertop. The shadows shift and undulate, suggesting movement from an unseen object or changes in the light source. The lighting is strong and directional, creating sharp contrast between the bright surface and the dark, defined shadows. The color palette is stark, primarily white and various shades of gray from the shadows. The text overlay reads: "like this". The camera pans slowly, adding to the dynamic effect of the moving shadows.
0:27product details overhead An overhead close-up shot shows a pair of hands. One hand holds the light-colored 'alice' tin, revealing its contents. The other hand lifts an unwrapped dark chocolate square from the tin, showcasing its top surface which features a debossed mushroom design. The background is a white marble-like surface, clean and uncluttered. Bright, direct lighting illuminates the product and hands, emphasizing the texture and details of the chocolate. The color palette consists of the cream and black of the tin, the dark brown of the chocolate, and the white of the surface. The text overlay states: "it is natural". The camera remains static.
0:29talking head benefits The scene reverts to a medium close-up of the young adult woman, framed from the chest up, enthusiastically speaking to the camera. She holds the 'alice' branded tin in her hand, often gesturing with it to highlight her points. Her expressions are confident and persuasive. The background is consistent with previous talking head segments: a light gray wall, a white bookshelf with books and a green plant, and a visible portion of a white lamp shade on the left. The lighting is soft and even. Text overlays include "and everything I've needed for years" and "if focus and energy have been a struggle". The overall color scheme is dominated by the browns of her clothing and hair against the clean white and gray background, with pops of color from the books. The camera is static.
0:34b roll working with product A medium shot captures a young adult woman seated at a dark, polished table, focused on typing on an open laptop. She is wearing a light gray zipped hoodie. To her right, a white ceramic mug sits on the table, and next to it, the light-colored 'alice' tin is prominently displayed. In the background, a white wall is adorned with several framed black-and-white photos, possibly family pictures, creating a cozy home office or cafe ambiance. The lighting is soft and ambient, casting gentle illumination on the scene. The color palette includes the grays of her clothing, the dark tones of the table and laptop, and the white of the mug and wall decor. The text overlay reads: "please just feel the difference for yourself". The camera is static.
0:35b roll product on desk A close-up, slightly overhead shot focuses on the 'alice' branded tin resting on a dark, reflective table surface. A portion of a laptop keyboard and a white ceramic mug are visible to the left and right, respectively, framing the product. The lighting is soft and ambient, highlighting the texture of the tin and the subtle sheen of the table. The color palette is minimalist, featuring the light cream and black of the tin, the dark grays and blacks of the laptop, and the pure white of the mug, against a dark background. The text overlay reads: "Now is the". The camera is static.
0:36talking head call to action The scene concludes with a medium close-up of the young adult woman, framed from the chest up, addressing the camera. She holds the 'alice' branded tin and gestures enthusiastically, pointing directly at the tin to emphasize her message about a discount. Her facial expression is friendly and persuasive, conveying a sense of urgency. The background remains consistent: a light gray wall with a white bookshelf containing colorful books and a green plant. The lighting is soft and even. Text overlays prompt viewers with "perfect time to try because they are having 30% off subscriptions". The color palette is dominated by the browns of her clothing and hair, offset by the clean background. The camera is static.
