0:00walmart plus membership offer
The scene opens on a solid, vibrant royal blue background that fills the entire vertical frame. At the top, the white 'Walmart+' logo is prominently displayed, featuring its distinctive yellow asterisk-like sunburst symbol. Below the logo, large, clean white sans-serif text reads 'College students get a membership for'. At approximately 0:01, a dynamic 3D-rendered yellow price tag with orange outlines, displaying the price '$6.47/mo', slides in from the bottom and settles centrally beneath the main text. The price text is stylized with a slightly embossed, playful cartoonish appearance, drawing immediate attention. The overall visual design is clean, direct, and effectively highlights the offer with a pop of color for the price. Smaller white disclaimer text is present at the very bottom of the screen but is partially obscured by the incoming price graphic.
0:03walmart plus delivery benefits
The screen smoothly transitions from the royal blue background to a bright, cheerful yellow, as if a wave of yellow color washes upwards from the bottom. The 'Walmart+' logo remains visible at the top, now perfectly integrated against the new yellow backdrop. Below the logo, the white sans-serif text changes to 'Free same-day delivery', conveying a key benefit. Centered in the middle of the screen is a stylized white shopping bag with blue sides and a yellow base, adorned with the 'Walmart+' logo on its front. The bag is brimming with cartoonishly rendered, colorful groceries, including a milk carton, a red apple, green leafy vegetables, and other fresh food items, suggesting abundance and convenience. The bright yellow background and the clean, illustrative style of the graphics create an inviting and optimistic atmosphere. The same white disclaimer text is consistently displayed at the bottom of the frame.
0:05walmart plus vs other services fees
The screen is horizontally split into two distinct sections, creating a direct comparison. The upper half retains the bright yellow background with the 'Walmart+' logo at the top. Below the logo, the text 'Walmart+' is displayed, followed by 'No extra fees', emphasizing a cost-saving advantage. A smaller, yet still detailed, version of the white Walmart+ shopping bag, filled with colorful groceries, is centrally positioned within this yellow top section. The lower half of the screen features a clean white background. Here, 'Other services' is presented as a contrasting header. Below it, a plain brown paper grocery bag, also filled with similar cartoonish groceries (green vegetables, a carrot, a strawberry), is centrally placed in the white section. The consistent, bright lighting and clear graphic separation make the comparison easy to understand, focusing on the absence of extra fees for Walmart+. The small disclaimer text remains at the bottom.
0:07walmart plus vs other services markups
This scene continues the horizontal split-screen comparison, maintaining the same visual structure as the previous one. The top yellow section still displays the 'Walmart+' logo and now prominently states 'Walmart+ No item markups', reinforcing the value proposition. The white Walmart+ shopping bag, full of groceries, remains in its position. The bottom white section continues to show 'Other services', but now the text below it has changed to 'Item markups'. The brown paper grocery bag in this lower section now clearly features a bright red price tag visibly attached to one of the grocery items inside. This new graphic element serves as a clear visual cue for 'item markups', directly contrasting with Walmart+'s offering. The overall composition remains bright and well-lit, designed for clear, concise visual communication of the differences between the services. The disclaimer text is still at the bottom.
0:09walmart plus free trial call to action
The entire screen is filled with the bright, cheerful yellow background. The 'Walmart+' logo is once again positioned at the top, centered. Below the logo, large, bold white sans-serif text now proclaims 'Just free. For real.' This statement serves as a final, impactful message. The stylized white Walmart+ shopping bag, overflowing with colorful, cartoonish groceries, reappears and is now centrally located in the middle of the frame, appearing slightly larger than in the previous comparison scenes to command more attention. At the bottom of the screen, a prominent, rectangular blue button with subtly rounded corners materializes. Inside the button, clear white text reads 'Claim free 30-day trial', functioning as an explicit call to action for viewers. The lighting throughout the scene is consistent, bright, and inviting, maintaining an optimistic tone. The smaller white disclaimer text remains visible at the very bottom of the frame.
