0:00woman planning party on phone A medium close-up shot frames a woman seated at a dark gray, speckled table, her gaze fixed on a pink smartphone in her hands. Her head is tilted downwards, and she uses her left hand to interact with the phone while holding it with her right. The background depicts a modern home interior, featuring a dark flat-screen TV mounted on a light gray wall, a tall green artificial plant to the left, and a dark side table adorned with candles and a white pumpkin on the right. Soft, even indoor lighting illuminates the scene. The dominant colors are the olive green of her long-sleeved shirt, blue jeans, and the neutral tones of the furniture and wall. A text overlay at the bottom center asks, "Planning a birthday?".
0:00michaels app shop categories This scene is a screen recording of a mobile application interface, presumably for Michaels, featuring a vibrant red banner across the top. The screen prominently displays "Shop Categories" with two large, square image tiles. The first tile, labeled "The Party Shop," showcases an image of bright blue balloons and neatly wrapped gifts. The second tile, "Yarn & Needlework," displays an array of colorful yarn balls alongside knitting needles. The digital interface is clean and white, providing a bright backdrop. The overall color palette is cheerful, highlighted by the red banner and the lively product images. A text overlay stating, "The Party Shop at Michaels makes it easy," appears at the bottom of the screen.
0:01michaels app balloon product list The scene continues as a screen recording of a mobile application, smoothly scrolling downwards to present an extensive list of various party balloon products. The interface maintains a clean white background, showcasing product images, names, prices, and detailed availability information such as "Store Pickup," "Ship to Me," and "Same Day Delivery," each indicated by checkmarks. The products visible during the scroll include popular themes like "Disney® Princess Once Upon a Time," "Hot Wheels Wild Racer," "17" Enchanted Unicorn Birthday," "Pawsome Party," and "31" Jurassic World T-Rex" foil balloons, each accompanied by its distinctive image. A text overlay, "The Party Shop at Michaels makes it easy to get balloons for any occasion!", is progressively revealed as the screen scrolls.
0:04michaels app product detail jurassic world balloon This segment presents a static screen recording of the Michaels mobile app, focusing on a specific product detail page. The primary visual is a large, high-quality image of a "Jurassic World 5-Piece Foil Balloon Bouquet," prominently featuring a brown T-Rex dinosaur and several orange star-shaped balloons set against a neutral gray background. Directly below the image, the product name, item number (10786589), and price ($24.99) are clearly displayed. At the top right corner of the screen, standard UI icons for adding to cart and sharing are visible. A text overlay at the bottom instructs, "Order online, choose from hundreds of styles."
0:05michaels app item added to cart confirmation The scene is a screen recording of the Michaels app, visually identical to the previous shot, showcasing the Jurassic World balloon bouquet details. However, a new element appears: a prominent pop-up notification emerges from the bottom of the screen. This notification, featuring a green checkmark icon, clearly states "Item Added to Cart!". The pop-up appears briefly, confirming the action, and then disappears, allowing the underlying product details to remain visible. The text overlay, "Order online, choose from hundreds of styles," persists at the bottom of the screen.
0:06michaels app pickup options This screen recording depicts a stage of the Michaels app's checkout process. The "Item Added to Cart!" pop-up from the previous scene is no longer present. The screen now features a dedicated section titled "Reserve a Time," accompanied by a right-pointing arrow, indicating further interaction. Below this, the details for the "Jurassic World 5-Piece Foil Balloon Bouquet," including its price and quantity, are still visible. Additional options such as "Allow substitutions" and "Additional Store Pickup Person" are also displayed, indicating flexible ordering choices. The text overlay, "Order online, choose from hundreds of styles," continues to be visible at the bottom of the screen.
0:07michaels app schedule pickup time The scene is a screen recording of the Michaels app, with a distinct modal window now overlaying the previous checkout details, which are slightly dimmed in the background. This modal is titled "Reserve a Time" and presents a user-friendly calendar interface. It displays several date options, including "Today Sep. 18," "Fri Sep. 19," "Sat Sep. 20," and "Sun Sep. 21." Below the dates, a selection of time slots for pickup is offered, such as "2pm - 4pm," "4pm - 6pm," and "6pm - 8pm," with the "2pm - 4pm" option visibly selected by a radio button. The text overlay at the bottom has been updated to, "and schedule your pickup in store at a time that works best for you!".
0:09woman walking to michaels store A wide shot, captured from a low angle, depicts a woman walking away from the camera towards the entrance of a Michaels store on a bright, sunny day. The large, iconic red "Michaels" logo is prominently featured on the light gray facade of the building. To the left, a smaller sign with the Michaels branding states, "We have BALLOONS!". The foreground shows a paved parking lot with green landscaping, and the surrounding environment includes other commercial buildings and a clear blue sky. The woman is purposefully approaching the store entrance. A text overlay at the bottom states, "at a time that works best for you!".
0:10michaels balloon bar interior This medium shot captures an interior view of the "Balloon Bar" area within a Michaels store. A distinctive white metal arch structure, emblazoned with the words "Balloon Bar" in white text, serves as the focal point. Numerous colorful balloons are suspended beneath the arch, showcasing a variety of shapes and colors, including vibrant blues, yellows, silver stars, clear balloons filled with confetti, and white balloons with a "Congrats!" message. The lighting is bright and evenly distributed, characteristic of a well-lit retail environment. The background offers a glimpse of the store's interior, including overhead fluorescent lighting. The primary focus is on the diverse display of balloons. A text overlay reads, "Celebrating on your schedule has never been simpler."
0:11close up of jurassic world balloon bouquet A medium close-up shot, taken from a slightly low angle, centers on a vibrant bouquet of inflated balloons. The focal point is a large, detailed brown T-Rex dinosaur balloon, prominently displayed as part of a "Jurassic World" theme. This central balloon is surrounded by several smaller, star-shaped foil balloons in red and green, some of which also feature additional Jurassic World imagery. The balloons appear to be filled with helium, as they are suspended in the air. The background is softly blurred, revealing the ceiling and white fluorescent light fixtures of a store interior. The color palette is rich and lively, dominated by the reds, greens, and browns of the balloons. A text overlay at the bottom states, "Celebrating on your schedule has never been simpler."
0:12woman exiting michaels with balloons This medium wide shot is captured from inside the Michaels store, looking outwards through a set of large, clear glass double doors. A young to middle-aged woman is seen walking backwards through the automatic doors, skillfully maneuvering a sizable bouquet of dinosaur and star-shaped balloons behind her. The bright sunlight from outside streams into the store, creating a noticeable contrast with the slightly dimmer interior. Beyond the doors, a sunny parking lot, various cars, and a lush green tree are clearly visible, indicating an active outdoor setting. A text overlay at the bottom of the screen reads, "Celebrating on your schedule has never been simpler."
0:14woman leaving michaels with balloons A wide shot, taken from a slightly low angle, captures the woman from the previous scenes cheerfully walking away from the Michaels store entrance in the parking lot. She is seen from a front-right perspective, smiling broadly and confidently holding a large bouquet of colorful balloons aloft in her left hand, which includes the Jurassic World T-Rex and several red star balloons. The Michaels store facade, featuring its prominent red logo and a sign reading "We have BALLOONS!", forms the background under a clear blue sky. Her posture and expression convey happiness and satisfaction. A text overlay at the bottom exclaims, "Start your party at Michaels!".
