0:00close up pants initial The scene opens with a close-up, cropped just above the waist and below the knees, focusing on a woman's torso and legs. She is wearing a crisp white button-down shirt with long sleeves and navy blue, tailored-looking wide-leg pants. Her hands are positioned on the waistband of the pants, slightly tugging them up or adjusting them. The background is a brightly lit, modern indoor space with light-colored walls and a light-toned wooden floor partially covered by a neutral-colored area rug with a subtle pattern. There's a glimpse of a wooden shelf unit in the blurred background. The lighting is soft and even, suggesting natural light from a large window. A white text overlay reads 'Instant polish without the dry-cleaning bill'. The color palette is primarily white, navy blue, and warm wood tones, creating a clean, professional aesthetic. The camera remains static.
0:01full body front to side This shot presents a full-body view of the same woman, standing in the center of the frame. She is wearing the white button-down shirt and navy blue pants, now fully visible with her black pointed-toe shoes. The background is an expansive, well-lit modern living space with light cream-colored walls and a light wooden floor. A neutral-toned rug grounds the center of the frame. In the background, to the right, a multi-tiered wooden shelf with various decorative items, including a plant, books, and framed art, adds depth. To the far right, a plush white sofa is partially visible. The lighting is bright and even, highlighting the clean lines of her outfit. She transitions from facing directly forward to slowly turning her body to her left side, showcasing the full silhouette of the pants. The white text overlay 'Instant polish without the dry-cleaning bill' persists on screen. The mood is confident and demonstrative, focusing on the product's fit and style. The camera is static.
0:03close up pants second The camera returns to a close-up shot, similar to the first scene, focusing on the woman's torso and legs. She is again adjusting the waistband of her navy blue pants with both hands, gently tugging them. The white button-down shirt is slightly rumpled from movement but still presents a crisp appearance. The same modern living space with light walls and wooden flooring is in the blurred background. The soft, even lighting continues to illuminate the scene. A new white text overlay appears: 'Work pants that feel like leggings'. The color palette remains consistent with white, navy blue, and warm wood tones. The action emphasizes the comfort and flexibility of the pants, suggesting ease of wear. The camera is static.
0:05full body front second This is another full-body shot of the woman in the same modern living space. She stands facing the camera, then turns slowly to her right side, allowing the viewer to see the profile of the pants. Her white button-down shirt and navy blue wide-leg pants with black heels are clearly visible. The background elements, including the wooden shelf unit and parts of the white sofa, are consistent. The lighting remains bright and natural, highlighting the fabric and fit of the clothing. The white text overlay 'Work pants that feel like leggings' is still present. The camera is static. The woman's movements are fluid and graceful, reinforcing the idea of comfort and style. The overall mood is calm and confident.
0:07close up pants third The scene returns to a close-up, framed from the waist down to just above the ankles, focusing on the navy blue wide-leg pants. The woman's hands are visible, one adjusting the side seam of the pants and the other holding the hem of her white shirt to emphasize the fabric's movement or stretch. The background is the same blurred interior. The lighting is soft and consistent. A new white text overlay states: 'Tailored style with flexible stretch'. This shot specifically highlights the tailored details and the assumed comfort/flexibility of the material. The camera is static, allowing full attention to the garment's features. The color scheme is predominantly navy, white, and light wood tones.
0:09full body front walking This is a full-body shot of the woman, who begins by facing the camera, then takes a few steps forward and turns slightly to her left, then right. She maintains a confident and relaxed demeanor. She is wearing the same white shirt, navy blue wide-leg pants, and black pointed-toe shoes. The modern, well-lit living room with light walls, wooden floor, and the neutral area rug, along with the background shelving and sofa, remains consistent. The lighting is bright and even. The white text overlay changes to 'Easy pull-on fit that looks elevated'. Her movements demonstrate the ease of walking and the flow of the pants, emphasizing both comfort and sophisticated appearance. The camera is static, capturing her full range of motion within the frame.
0:11brand logo end card The scene transitions to a solid, vibrant red background. Centered on this background, the brand name 'SPANX' is displayed in bold, white, sans-serif capital letters. Below it, in a smaller font, the text 'FREE SHIPPING ON EVERYTHING' is presented in the same white color. The simplicity of the design, with its bold color and clear text, serves as a direct call to action and brand identification. The lighting is uniform across the entire screen, with no shadows or highlights. The color palette is stark, focusing on the contrasting red and white. There are no actions or camera movements; it's a static end card.
