0:00text animation on red background The scene opens on a vibrant, solid red background, filling the entire vertical frame. White text appears and animates into view. Initially, 'New and exist' is displayed at the top, followed by 'iPho' below it, which then completes to 'iPhone 16' with the Apple logo above it. Subsequently, a large, bold yellow text 'on us' animates into place directly below 'iPhone 16'. This is then followed by white text 'No trade-in required' appearing below 'on us'. Finally, smaller white text 'With new line on MyPlan.' appears underneath. At the very bottom of the screen, a block of small, white disclaimer text is present throughout the scene, detailing terms and conditions like pricing, data plans, and device requirements. The text animates with a quick, punchy effect, synchronized with the background music.
0:03iphone product shot The scene transitions to a clean, off-white background. Two purple iPhone 16 devices are positioned vertically in the center of the frame, slightly overlapping and angled. The phone on the left shows its sleek side profile, highlighting the volume buttons and mute switch. Its screen is dark, displaying a subtle blue gradient reflection. The phone on the right is positioned slightly behind and to the right, showcasing its dual camera array at the top left corner, the power button on its right side, and the iconic Apple logo subtly visible on its back cover near the bottom. Above the phones, the black Apple logo is displayed, followed by 'iPhone 16' in black text, and then 'Built for Apple Intelligence.' in smaller blue and red text. The lighting is soft and even, emphasizing the phone's design and color.
0:07shopping cart call to action The scene reverts to a vibrant, solid red background, identical to the first scene. A cartoonish, bright yellow shopping cart graphic is prominently featured in the upper middle of the frame. This cart has red handles and black wheels, and dynamic orange and yellow flames are animated around its wheels, suggesting speed or a 'hot' deal. Below the shopping cart, large, bold yellow text commands 'Shop now', with smaller white text directly beneath it stating 'before you miss out'. The same block of small, white disclaimer text from the first scene remains present at the bottom of the frame, detailing terms and conditions. The animation of the flames is continuous and energetic, reinforcing the urgency of the call to action.
