0:00dog jumps into water logo
A medium shot captures a powerful black dog, possibly a Labrador Retriever, mid-air, leaping horizontally from a weathered wooden dock into murky, grey water. The dog is silhouetted against the water and a misty, overcast sky, giving the scene a cool, desaturated color palette of greys, dark greens, and browns. Its body is fully extended, legs splayed, and water splashes up around its back paws, indicating the impact of its jump. The dock, wet and dark, extends from the bottom left towards the center. In the top third of the frame, a vibrant red square graphic with the white "Orijen NATURE NOURISHES" logo, featuring a silhouette of a dog and a cat, is overlaid, contrasting sharply with the subdued natural tones. The overall atmosphere is energetic and natural.
0:02dog splashing water text overlay
A medium shot shows the black dog, previously seen jumping, now submerged and splashing vigorously in the water. The water around it is turbulent, with white foam and spray erupting dramatically. The dog's form is less distinct than in the previous shot, appearing as a dark, energetic mass amidst the churning water. The background remains the same misty, grey body of water and sky, maintaining a cool, desaturated color scheme. Dominant colors are greys, whites from the splash, and dark tones from the dog. Overlaying the upper half of the frame, large, bold black text reads "FEED THEIR", with the word "Wild" in a stylized, flowing red script, and "SIDE" in black, sans-serif font. The text is prominent, suggesting a strong, primal connection to nature.
0:03dog food pouring info graphic
An overhead medium shot focuses on a silver pet food bowl resting on a rustic wooden surface. From the top left, a silver measuring scoop pours a stream of dog food kibble and freeze-dried morsels into the bowl. The kibble is dark brown and irregularly shaped, while the freeze-dried morsels are lighter in color, appearing as white, beige, and light brown pieces, some resembling shrimp. The background is a lush, out-of-focus dark green foliage, hinting at a natural, outdoors setting. The lighting is soft and even, highlighting the textures of the food. On the right side, white text appears, initially "Each recipe features tasty freeze-dried", then gradually expanding to "morsels made from 100% animal ingredients." A white circular graphic highlights a specific shrimp morsel. The overall color palette is earthy greens, browns, and metallic silver, with pops of white text and graphics.
0:07product spotlight shrimp morsels
A close-up shot against a dark green, out-of-focus background with hints of bright green foliage at the top left. A single, whole, freeze-dried shrimp morsel, light beige in color with a curved shape and visible segmentation, floats prominently in the upper middle right of the frame. To its left, large, bold blue text reads "100% SHRIMP MORSELS". Below this, a standing bag of Orijen Wild Reserve dog food, featuring a "Wild Caught Fish Recipe," is positioned centrally on a light wooden surface. The bag is dark blue and black with vibrant imagery of a person and dog by a lake. The lighting is soft, emphasizing the product details and the texture of the shrimp morsel. The scene conveys freshness and quality ingredients.
0:09product spotlight beef liver morsels
A close-up shot similar to the previous, set against a dark green, out-of-focus background with bright green foliage at the top left. A single, chunky, freeze-dried beef liver morsel, dark brown and somewhat irregular in shape, floats in the upper middle right of the frame. To its left, large, bold brown text reads "100% BEEF LIVER MORSELS". Below this, a standing bag of Orijen Wild Reserve dog food, specifically the "Farm-Raised Beef & Lamb Recipe," is positioned centrally on a light wooden surface. This bag is dark red and black with an image of a person and a dog in a rustic, outdoor setting. The lighting is soft and focused, drawing attention to the product and ingredient. The color palette is natural, dominated by greens, browns, and the red of the packaging.
0:11product spotlight chicken morsels
A medium shot set against a dark green, out-of-focus background with bright green foliage at the top left. A single, irregularly shaped, off-white freeze-dried chicken breast morsel floats in the upper middle right of the frame. To its left, large, bold light blue text reads "100% CHICKEN BREAST MORSELS". Below this, two standing bags of Orijen Wild Reserve dog food are positioned on a light wooden surface. The left bag is "Made With Grains" (red and black packaging with a forest scene), and the right bag is "Free-Run Chicken Recipe" (blue and black packaging with a person and dog). Both bags feature the Orijen logo. The lighting is soft, highlighting the products and ingredient. The color scheme features greens, the light blue text, and the distinct colors of the product packaging.
0:13ingredient transformation overview
An overhead shot against a dark, textured background resembling black leather or stone. Initially, a metallic pet food bowl is filled with a vibrant array of fresh, raw ingredients: whole small fish (sardines/anchovies), bright orange salmon fillets, various cuts of red meat (beef, lamb), dark organ meats (liver, kidney), and a small cluster of red cranberries. A small pool of yellow oil (likely fish oil) is also visible. This bowl of fresh ingredients visually transforms and shifts, rapidly becoming a bowl filled with dark brown kibble mixed with several off-white, curled freeze-dried shrimp morsels. The transition is seamless and quick, visually demonstrating the conversion of raw ingredients into prepared dog food. Gold, textured text at the top reads "WILD RESERVE" in large letters and "dog food" in smaller, cursive script below it. The lighting is even, highlighting the textures and colors of the ingredients.
0:16product lineup call to action
A medium shot against a dark, textured background resembling black leather or stone. In the top third of the frame, a vibrant red square graphic with the white "Orijen NATURE NOURISHES" logo, featuring a silhouette of a dog and a cat, is overlaid on the left. On the right, small white text reads "©2023 Champion Petfoods USA, Inc or Affiliates". In the middle of the frame, large, bold text reads "ACTIVATE THEIR", with "Wild" in stylized red script and "INSTINCTS" in bold black. Below this, four standing bags of Orijen Wild Reserve dog food are arranged in a horizontal line on a light grey or white surface, showcasing the full product range. From left to right, the bags are "Made With Grains" (red/black), "Free-Run Chicken" (blue/black), "Farm-Raised Beef & Lamb" (red/black), and "Wild Caught Fish" (blue/black). At the very bottom left, a white "AVAILABLE AT" text is above the prominent black and white "petco" logo. The lighting is even, highlighting the products and text. The overall color palette is dark greys, reds, blues, and white text, creating a strong, commercial aesthetic.
