The scene opens with bold, dark blue sans-serif text against a vibrant, bright green background. The initial text reads "THAT'S 100s OF ROLLBACKS IN OUR". A dynamic, stylized magenta-red ribbon graphic, appearing to be made of folded paper, slides in from the left and briefly covers the lower portion of the text before smoothly retracting to reveal the word "SaLe" in white, contained within a red, banner-like shape that has a slightly distressed, sticker-like outline. Below "SaLe", smaller, white, sans-serif text appears, reading "across stores and online". The overall composition is clean and impactful, with the bright colors creating a lively, attention-grabbing mood. The camera remains static throughout.
0:01product display tv The background transitions to the same bright green. The main focus is a "Polaroid Roku 32" HD TV" displayed prominently in the center, sitting on a jagged white starburst shape that emanates from behind the product, giving it emphasis. In the upper left and right corners, partial views of white product boxes with green design elements are visible, suggesting other products or packaging. A dynamic yellow price tag with a "ROLLBACK" smiley face logo appears above the TV, displaying "£178" crossed out, and a new, larger price of "£98". Below the main price, smaller text indicates "Polaroid Roku 32" HD TV Each". The TV screen itself shows a vibrant array of app logos like Disney+, ITVX, Netflix, Spotify, and Freely. At the very bottom, a disclaimer in small white text reads "Selected stores. Subject to availability. May exclude Asda Express stores and online stores - see ASDA.com/smallstores. Delivery charge may apply. UK delivery only." and the dark green oval "ASDA" logo is in the bottom right corner. The camera is static.
0:04product display duvet The scene retains the bright green background and white starburst shapes. The previous product, the Polaroid TV, is now shrunken and positioned in the top-left corner, slightly fading into the background. The new primary focus is a "Slumberdown Sleep & Slumber 13.5 Tog Duvet Double" in its packaging, displayed centrally on a new white starburst graphic. The duvet packaging is predominantly white and blue with cloud-like imagery and the "Slumberdown" logo. A yellow price tag identical in style to the previous one appears above the duvet, showing "£26" crossed out and "£12.78" as the new price. The disclaimer text and the "ASDA" logo remain in their positions at the bottom of the frame. The transition is a rapid cut and product swap. The camera remains static.
0:07product display airfryer This scene continues the vibrant green background and starburst visual theme. The previous product, the Slumberdown Duvet, is now shrunken and moved to the bottom-left corner. The central product is a black "George Home Dual Airfryer 8L", again positioned on a prominent white starburst graphic. A yellow price tag appears above it, crossing out "£69" and presenting the new price of "£43". The airfryer is sleek and black with two front-facing silver handles. The disclaimer text and the "ASDA" logo are still visible at the bottom of the frame. The camera is static, and the transition is a quick cut.
0:10product display cookware The scene maintains the consistent bright green background and starburst elements. The George Home Airfryer is now shrunken and moved to the top-right corner. The new central product is a white "Scoville Neverstick 5 Piece Cookware Set" in its packaging, placed on another white starburst. The packaging clearly features the "Scoville Neverstick" brand, highlighting "5x STRONGER" and depicting the contents: pots and frying pans. A yellow price tag shows "£60" crossed out and "£33.97" as the new price. The disclaimer and the "ASDA" logo are consistently displayed at the bottom. The camera remains static.
0:12end card brand message The scene transitions to a dark, deep teal or dark green background. In the center, the prominent "ASDA" logo is displayed in its signature oval shape, rendered in bright, neon green. Above the oval, in smaller white text, it reads "THAT'S". Below the logo, a yellow tag graphic with a slight curl on the right edge is attached, displaying the word "PRICE" in black, bold, sans-serif font. Underneath this main branding, white sans-serif text indicates ways to shop: "In Store | Delivery | Click & Collect". The overall mood is clean and professional, reinforcing the brand identity. The camera is static.
