0:00Host demonstrating sugar amount
Medium close-up shot from a high angle looking down at a woman in a kitchen setting. She is actively pouring a large amount of white granular substance, presumably sugar, from a shiny metallic measuring cup into a clear glass mug. Her eyes are wide with a surprised or slightly horrified expression, mouth slightly open as if speaking or reacting to the massive quantity. The background is a bright, well-lit kitchen with white walls, a window with blinds, and recessed lighting fixtures on the ceiling. The overall lighting is bright and even, creating a clean and somewhat clinical feel. The dominant colors are the woman's deep pink/magenta sweater, the clear glass of the mug, and the bright white of the sugar and background. There is a gold-colored ring on her right ring finger. Text overlay appears: 'This is how much sugar is in a cup of coffee from'.
0:05Host explaining zero sugar in product
Medium close-up shot from a slightly high angle looking down at a woman in a brightly lit kitchen setting. The same woman from the previous scene is now holding an empty metallic measuring cup upside down over the clear glass mug, which is also empty, having removed the 'sugar'. Her expression is still exaggerated, with wide eyes and a slight smirk or 'shush' gesture with her mouth, as if emphasizing a powerful and surprising point about the absence of sugar. The background remains the clean, bright kitchen with white walls, a window with horizontal blinds, and circular recessed lighting fixtures on the ceiling. The overall lighting is uniform and bright, contributing to a fresh and informative ambiance. The color palette continues to be dominated by the woman's vibrant deep pink/magenta sweater, the clear glass of the mug, and the light, neutral tones of the kitchen. Text overlay appears: 'well... you know where.' then changes to 'And this is how much sugar is in an ENTIRE bag of RYZE Mushroom Coffee.'
0:09Product shot - RYZE Mushroom Coffee bag
A close-up shot of a black stand-up pouch of 'RYZE Mushroom Coffee,' held by a person's hand. The packaging features a large, abstract, organic design in warm orange and brown tones, resembling a mushroom cap or foliage, against the black background. The brand name 'RYZE' is prominently displayed in white, with 'MUSHROOM COFFEE' and 'Bright & Smooth' below it. Small text at the bottom indicates 'USDA Organic' and 'NET WT 6.3 OZ (180g)'. The background is softly blurred, revealing a bright window with vertical white blinds and the subtle green of plants, suggesting a well-lit indoor environment. The lighting is natural and bright, highlighting the packaging. Text overlay: 'Each bag makes 30 servings'.
0:11Host scooping product
Medium close-up shot from a high angle in a bright kitchen, similar to previous scenes with the host. The woman is holding a clear glass mug in her left hand and is in the process of pouring a scoop of light brown, fine powder from a light-colored wooden measuring spoon into the mug. Her expression is focused, with wide eyes looking at the action, indicating precision and concentration. The background maintains the bright, clean kitchen aesthetic with white walls, a window, and circular ceiling lights. The lighting is consistent, bright and even. The color palette focuses on her vibrant pink sweater, the transparent mug, and the earthy brown of the mushroom coffee powder. Text overlay: 'which is one scoop,' then changes to 'and no added sugar or artificial crap.'
0:16Host preparing coffee
Medium close-up shot from a slightly high angle in a bright kitchen. The woman is holding the clear glass mug, now containing a dark brown liquid (the prepared mushroom coffee). On the wooden table in front of her, there's a smaller glass with white foam. She first picks up a small, white creamer bottle with a golden rim and pours a stream of white creamer into the coffee, observing it mix. Next, she picks up a small, bear-shaped honey bottle with a yellow flip-top cap and squeezes a stream of golden honey into the coffee. Her expressions are focused and pleasant, occasionally glancing at the camera, demonstrating the customization process. The background is the same bright kitchen with a window and white blinds. The lighting is soft and even. The color palette features the pink sweater, the dark brown coffee, white creamer, golden honey, and the warm wood of the table. Text overlay: 'You can add whatever creamers or sweeteners you prefer.' then 'It takes like, 30 seconds to make' then 'and it costs around $1 per cup.'
0:25Host tasting and recommending product
Medium close-up shot from a slightly high angle in a bright kitchen. The woman is now holding the clear glass mug filled with the finished, creamy mushroom coffee, which has a light foam on top. She takes a mindful sip, closes her eyes in enjoyment, then opens them and smiles, nodding slightly, conveying satisfaction. She speaks directly to the camera, gesturing occasionally with the mug as she describes the product's benefits and taste. The background is the same bright kitchen with white walls, a window with blinds, and a brown wooden table in the foreground. The lighting is consistent, bright and even, creating an inviting atmosphere. The color palette is warm, with her pink sweater, the rich brown of the coffee, and the wooden table. Text overlay: 'Plus, the adaptogens promote sustained energy,' then 'focus, and gut health.' then 'Mmm...' then 'It's smooth, creamy, delicious.' then 'I'll let you guys decide.'
