0:00product overlay person 1 The scene opens with a medium close-up shot of a young, fair-skinned person with dark, curly hair and freckles, positioned upside down in the frame. Their head is at the bottom of the frame, looking directly upwards into the camera, with a neutral, slightly inquisitive expression. Their shoulders and chest are visible, wearing a dark-colored top. In the upper part of the frame, their mid-torso is visible, clad in dark brown shorts and a beige ribbed top. The background is a clean, minimalist off-white or light beige wall, suggesting a clean, studio-like environment. Overlaid on the image is a translucent white rectangular graphic with rounded corners, showcasing the "Cetaphil Moisturizing Cream" product label, including key benefits like "Dry to Very Dry Skin", "Hydrates for 48 hours and fully restores skin barrier", and "Glycerin, Vitamins B3 & B5", along with a "Dermatologist Recommended" seal. The lighting is soft and even, originating from the front, creating minimal shadows and highlighting the person's skin and the product text. The dominant colors are natural skin tones, dark brown, beige, and the green and blue of the Cetaphil logo.
0:01product overlay person 2 The scene transitions to a medium close-up of a young person, likely male, with vibrant pink dreadlocks, looking directly into the camera with a confident, neutral expression. His head is slightly tilted, and he is positioned upright in the frame. He wears a simple white tank top. His right arm, with a noticeable bicep, is partially visible, resting against his body. The background is a clean, bright white wall, indicating a stark, studio-like setting. Similar to the previous scene, a translucent white rectangular graphic overlay presents the "Cetaphil Moisturizing Cream" product information, including the brand logo, product name, benefits, and the "Dermatologist Recommended" seal. The lighting is bright and even, highlighting his skin tone and the pink color of his hair. The predominant colors are the stark white of the background and his top, his dark skin tone, and the vivid pink of his hair, contrasted with the green and blue of the product logo.
0:02hands product intro This scene features a soft focus, shallow depth-of-field shot. In the foreground, a white Cetaphil pump bottle with a light blue pump dispenser is visible, slightly out of focus. Behind it, a person's hands are in motion, gesturing with open palms towards the camera, suggesting an action of presentation or explanation. The background is a very light grey or off-white wall, heavily blurred. Overlaid in the center of the frame is the bold white text, "Recommended by Dermatologists." The lighting is soft and ambient, creating a clean and professional feel. The primary colors are the white and light blue of the bottle, the neutral skin tones of the hands, and the white text against the blurred light background. The quick movement of the hands and the blur create a dynamic but gentle introduction.
0:02opening moisturizing cream This is a close-up shot of a person's hands opening a white Cetaphil Moisturizing Cream jar. The jar has a distinctive green lid, and the white label with the blue and green Cetaphil logo and product information is clearly visible. One hand, adorned with a silver ring on the ring finger, unscrews the green lid, while the other hand firmly holds the base of the jar. The white, creamy product inside is subtly visible as the lid begins to lift. The background is a clean, bright white surface, creating a stark, clinical aesthetic. Overlaid on the bottom left of the frame is the bold white text, "Recommended by Dermatologists," matching the previous scene. The lighting is bright and even, highlighting the product and the action. The dominant colors are the white of the jar and cream, the bright green of the lid, the blue and green of the logo, and the neutral skin tone of the hands.
0:04scooping cream close up An extreme close-up shot focuses on a person's finger gently scooping a generous amount of thick, white Cetaphil moisturizing cream from inside the opened jar. The texture of the cream is clearly visible, appearing rich and smooth. The finger has neat, medium-length dark fingernails (possibly dark purple or brown polish). The inside of the white jar and the white cream fill most of the frame, with the edge of the green lid barely visible on the right. The background is an indistinct, bright white surface. The lighting is very bright and even, emphasizing the purity and texture of the cream. The color palette is predominantly white from the cream and jar, with a hint of green from the lid and the dark tone of the fingernails. This shot emphasizes the sensory experience and quality of the product.
0:04arm moisturization This scene is a medium close-up focusing on a person's arm, showcasing the application of the moisturizing cream. The person, with dark skin tone, is massaging the white cream into their bicep and forearm area. Their hands move smoothly over the skin, demonstrating the product's absorbency and spread. The skin has a healthy sheen from the cream. One hand has red nail polish on well-manicured nails. The background is a clean, bright white, maintaining the minimalist studio aesthetic. Overlaid on the lower half of the frame is the prominent white text "48h of Hydration," emphasizing a key product benefit. The lighting is soft and even, enhancing the natural glow of the skin and the texture of the cream. The color palette is dominated by the rich, dark skin tone, contrasting with the white cream and text, and a pop of red from the nail polish.
A tightly framed close-up shot features two white Cetaphil Moisturizing Cream jars, stacked vertically. The jars are covered in small, glistening water droplets, suggesting freshness, hydration, or a clean, dewy finish. Both jars have bright green lids, and their labels, featuring the blue and green Cetaphil logo and product text, are clearly visible. The background is a blurred, light grey or white surface, allowing the focus to remain entirely on the product. The lighting is soft and even, highlighting the water droplets and the product details. The predominant colors are the white of the jars, the vibrant green of the lids, the blue and green of the logo, and the translucent sparkle of the water. This shot conveys a sense of purity and moisture.
0:07leg moisturization This is a close-up shot of a person's leg, specifically around the knee and lower thigh area, as moisturizing cream is being applied. The person, with dark skin tone, is massaging the white cream into their skin. Their hands are visible, smoothing the cream onto the leg, which appears smooth and supple. The background is a clean, bright white, maintaining a minimalist aesthetic. The lighting is soft and even, emphasizing the healthy appearance of the skin and the texture of the cream. The main colors are the rich, dark skin tone, contrasting with the white cream and the bright white background. This scene continues to demonstrate the product's application and benefits on different body parts.
0:08finger scooping cream 2 An extreme close-up shot similar to scene 5, but with a slightly different angle and hand position. It focuses on a person's finger, again with dark nail polish, gently scooping a substantial amount of thick, white Cetaphil moisturizing cream from inside the opened jar. The texture of the cream is very clear, appearing rich and almost whipped. The white interior of the jar and the cream fill most of the frame, with the green edge of the lid just visible on the upper right. The background is an indistinct, bright white surface. The lighting is uniformly bright and soft, accentuating the cream's consistency and purity. The color palette is dominated by white, with hints of green from the lid and the dark nail polish. This shot reinforces the luxurious texture and generous amount of product.
0:09logo overlay person 2 upside down This scene is a medium shot of the young person with vibrant pink dreadlocks, again positioned upside down in the frame. His head is towards the bottom, looking upwards with a soft, slightly content expression. His neck and upper chest are visible, adorned with a silver chain necklace. The background is a clean, neutral beige or light grey wall, providing a soft contrast to his features. Centered over his chest is the bold white "Cetaphil." brand logo. The lighting is soft and even, originating from the front, creating a gentle illumination. The primary colors are the person's dark skin tone, the striking pink of his dreadlocks, the neutral background, and the white of the logo. This shot acts as a brand reinforcement and leads into the concluding message.
0:10logo overlay person 2 upright This scene shows a medium close-up of the young person with vibrant pink dreadlocks, now upright and looking directly at the camera with a warm, slightly smiling expression. His eyes are bright, and his lips are parted slightly as if about to speak or having just finished speaking. The lighting is soft and inviting, highlighting his features. The background is a clean, bright white wall, consistent with the studio aesthetic. Centered over his lower face and neck is the bold white "Cetaphil." brand logo, followed by the text "For everyone's sensitive skin." This shot provides a direct, personal connection with the brand's message. The color palette features his dark skin tone, the vivid pink of his hair, the white background, and the white text overlay.
0:11product lineup overhead An overhead wide shot showcases a collection of various Cetaphil products arranged artfully on a pristine white surface. There are at least five different products, including pump bottles (likely cleansers and lotions) and a jar of moisturizing cream, all displaying the distinct white packaging with green and blue accents. They are positioned in a scattered yet balanced composition, allowing viewers to see a range of the brand's offerings. The background is a seamless, bright white, emphasizing the clean and clinical nature of the brand. The lighting is bright and uniform, casting soft, subtle shadows beneath the products. The color palette is dominated by white, with vibrant green and blue from the product labels. This shot highlights the breadth of the Cetaphil product line.
0:12product lineup dolly and cta The scene presents a low-angle medium shot of a diverse array of Cetaphil products, including pump bottles and a jar, arranged on a seamless white surface. The camera slowly dollies forward and slightly rotates around the products, offering a dynamic view of each item in the line-up. Labels such as "Cetaphil Daily Facial Cleanser," "Cetaphil Gentle Skin Cleanser," and "Cetaphil Moisturizing Lotion" are visible, showcasing the brand's offerings for sensitive skin. The background is an expansive, clean white, maintaining the brand's minimalist aesthetic. Overlaid on the bottom center of the screen is the call to action: "VISIT CETAPHIL.COM TO LEARN MORE." The lighting is bright and even, highlighting the product details and the smooth, clean surfaces. The dominant colors are the white of the packaging and background, with the green and blue accents of the Cetaphil branding. This concluding shot reinforces brand recognition and prompts user engagement.
