0:00midwife intro problem visual The scene opens with a medium shot of a female midwife speaking directly to the camera, positioned slightly off-center to the left. She is in what appears to be a bathroom, with a vivid yellow wall on the left, a white door on the right, and a blue-tiled shower wall partially visible behind her on the far left. The lighting is bright and even, highlighting her expressive face. Overlay text, 'POV: midwife advice on stretchmarks', appears at the top of the frame. Below her, a split-screen B-roll shows two different close-ups of pregnant bellies from the navel down to the upper thighs. The left belly has prominent, red-purple stretch marks, while the right belly appears smooth and clear. The midwife gestures with her hands as she speaks, introducing the topic. A text overlay 'I'm a midwife' appears near the bottom of the screen.
0:03midwife discussing creams The midwife continues to speak to the camera in a medium shot, maintaining her engaging eye contact and animated hand gestures. The bathroom background remains consistent with the previous scene. Overlay text 'stretch marks aren't genetic destiny' appears momentarily, then transitions to 'most stretch mark creams don't work because they sit on your skin surface'. Below her, a small square video insert shows a pregnant belly with hands gently rubbing white cream into the skin. The B-roll emphasizes the action of applying cream, highlighting the common method of treating stretch marks. The overall color palette is warm due to the yellow wall and natural skin tones, with bright, direct lighting.
0:07midwife explaining dermis The midwife is still centered in a medium shot, looking at the camera with a determined expression, gesturing with her hands. The bathroom background remains the same. Overlay text states 'but stretch marks form in the dermis the second layer of the skin if your product can't penetrate that deep it's useless'. Below her, an informational graphic appears. This graphic illustrates a cross-section of skin, clearly labeling 'Epidermis (surface layer)', 'Dermis', and 'Hypodermis (fatty layer)'. An arrow points from the top, indicating where 'Most creams stop at the surface', and a red 'X' confirms this. A red rectangle highlights the 'Dermis' layer with the text 'Stretch marks form here (deepest layer)'. Beneath the diagram, additional explanatory text reads 'If a product can’t reach the dermis, it can’t fix stretch marks.'. The graphic uses a clean, scientific aesthetic with clear labels and pointers.
0:14midwife discussing old formulas The midwife continues to speak, maintaining her medium shot framing and direct gaze towards the camera. Her facial expression conveys a mix of understanding and slight concern as she explains historical context. Overlay text transitions from 'stretch marks' to 'Your mom got stretch marks because low molecular weight formulations didn't exist yet'. Below her, a text box appears with the title 'Low-Molecular-Weight Formulations', followed by a definition: 'are skincare formulations made with very small (lightweight) molecules that are able to penetrate beyond the skin's surface and reach deeper layers, such as the dermis.' Key terms like 'very small (lightweight)' and 'able to penetrate' are highlighted in yellow and green, respectively. The background remains the same bathroom setting with warm yellow and white tones.
0:19midwife showing ineffective products The scene continues with the midwife in a medium shot, engaging the camera. She holds up an orange 'Palmer's Tummy Butter Stretch Marks' product, showing its packaging. Overlay text changes to 'Palmer's Bio-Oil cocoa butter they're all high molecular weight formulas that physically cannot reach the dermis'. As she speaks, the Palmer's product is briefly replaced by a smaller, stylized graphic of the 'Cocoa Butter' product label, before transitioning to an animated scientific diagram. This diagram visually represents skin layers (three grey horizontal panels) and two colored molecules (one blue, one green) that are too large to pass through the top skin layer, illustrating the concept of high molecular weight ingredients not penetrating the dermis. The midwife uses hand gestures to emphasize the point, showing the product and then demonstrating the lack of penetration with her hands.
0:26midwife introducing true belly serum The midwife remains in a medium shot, speaking confidently to the camera. She holds a white dropper bottle (True Belly Serum) and demonstrates by squeezing a few drops of the serum onto her palm. Overlay text appears: 'but this True Belly Serum is formulated with centella asiatica'. Below her, a close-up image of lush green centella asiatica leaves fills the frame, with a clear glass petri dish holding a dropper and a few drops of serum positioned on top of the leaves. This B-roll visually connects the product to its key ingredient. The lighting is consistent, and the bathroom background remains visible.
0:31midwife explaining clinically proven ingredient The midwife maintains her direct gaze and animated speech in a medium shot. The bathroom environment is visible behind her. Overlay text is prominent: 'the only ingredient clinically proven to prevent stretch marks'. Below her, a screenshot of text from a research paper or article appears. The text highlights findings that 'Researchers have found that products containing centella or hyaluronic acid may help prevent stretch marks' and describes Centella as an herb and naturally containing hyaluronic acid. The text emphasizes scientific validation, presenting the ingredient's efficacy. The midwife gestures persuasively, reinforcing the information presented in the overlay.
0:35midwife explaining hyaluronic acid The midwife speaks to the camera in a medium shot, using hand gestures to explain a concept. The bathroom setting is visible in the background. Overlay text appears: 'and low molecular weight hyaluronic acid that acts as a penetration enhancer'. Below her, a playful, animated graphic of a smiling blue water droplet character, representing hyaluronic acid, is surrounded by smaller bubbles, with a dropper tool in the background. This visual illustrates the 'low molecular weight' concept in an engaging and simplified way, making the scientific detail more accessible. The lighting is bright and even.
0:39midwife explaining delivery system The midwife, holding the white dropper bottle of True Belly Serum, speaks directly to the camera in a medium shot. The familiar bathroom background is visible. Overlay text states: 'The hyaluronic acid carries the centella through the epidermis into the dermis where stretch marks actually form'. Below her, an animated scientific diagram illustrates the skin's layers (Epidermis, Dermis) and shows blue hyaluronic acid molecules (depicted as circles with small water droplets) sequentially moving from the epidermis down to the dermis, carrying smaller green molecules (representing Centella Asiatica Repair Support) with them. Text labels within the graphic emphasize 'Hyaluronic Acid – Delivery System' and 'Stretch Marks in the Dermis'. The midwife uses the product bottle as a prop and gestures to indicate the penetration process, aligning with the visual explanation.
0:46midwife patient testimonial 1 The midwife speaks to the camera in a medium shot, holding the white dropper bottle of True Belly Serum. The bathroom background is present. Overlay text reads: 'I've been recommending this product to all of my patients'. Below her, a 'Before & After' image comparison appears. The 'BEFORE' image shows a pregnant belly with distinct, reddish-purple stretch marks. The 'AFTER' image shows the same belly appearing smooth and clear, with no visible stretch marks, suggesting a significant improvement. Both images feature the navel as a central reference point. The midwife gestures towards the images, reinforcing the visual proof of the product's effectiveness.
0:49midwife patient testimonial 2 The midwife, still holding the True Belly Serum bottle, is in a medium shot, speaking directly to the camera with an expressive and confident tone. Overlay text appears: 'Last patient, her mom's belly was covered in stretch marks. She used True Belly Serum twice daily for week ten.' Below her, another 'Before & After' image comparison is shown. The 'BEFORE' image features a pregnant belly with very dark, red-purple, and dense stretch marks, particularly noticeable around the sides. The 'AFTER' image displays the same belly significantly smoother and lighter in color, with the stretch marks dramatically faded or entirely absent. Both images show the belly in context with simple undergarments. The consistent bright lighting highlights the visual transformation.
0:55midwife patient testimonial 3 The midwife remains in a medium shot, holding the white dropper bottle, speaking with conviction to the camera. Overlay text reads: 'delivered at 39 weeks. No stretch marks. It works at the dermal level where stretch marks actually happen.' Below her, another 'Before & After' image comparison highlights the product's efficacy. The 'BEFORE' image shows a pregnant belly with noticeable red stretch marks, specifically around the side and bottom. The 'AFTER' image presents a smooth, clear belly, free of any stretch marks. The woman in the 'AFTER' shot appears to have a slightly larger, more rounded belly than the 'BEFORE', which is a common inconsistency in such comparisons but doesn't detract from the claim. The midwife's gestures emphasize the scientific reasoning behind the results.
1:01midwife aad recommendation The midwife is shown in a medium shot, holding the white dropper bottle, emphasizing its contents. The bathroom background is consistent. Overlay text reads: 'contains AAD-recommended ingredients. It's pregnancy safe.' Below her, the 'American Academy of Dermatology Association' logo (AAD) is displayed, with 'AAD' in large, bold, blue letters, surrounded by smaller blue dots, alongside the full association name. The midwife nods and gestures confidently, reinforcing the product's safety and professional recommendation. The bright and clear lighting maintains focus on her and the product information.
1:06midwife patient testimonial 4 genetic The midwife, holding the white dropper bottle, speaks energetically to the camera in a medium shot. The bathroom background remains visible. Overlay text appears in sequence: 'Another patient, mom, sister, and grandmother all have severe marks. She applied morning and night from the first trimester.' Below her, a series of 'Before' images of pregnant bellies with varying degrees of severe stretch marks are shown, transitioning quickly from one to another, each highlighting the genetic predisposition. These images are raw and unedited, showcasing the reality of stretch marks. The midwife gestures with both hands to convey the widespread nature of the problem she is addressing.
1:12midwife patient testimonial 5 faint lines The midwife is in a medium shot, holding the white dropper bottle. She raises two fingers in a 'peace' sign gesture as she speaks, her expression conveying triumph. The bathroom background is consistent. Overlay text reads: 'delivered at 40 weeks with two faint lines. That is it.' Below her, another 'Before & After' image comparison appears. The 'BEFORE' image shows a pregnant belly with widespread, prominent red stretch marks. The 'AFTER' image shows the same belly appearing smooth and clear, with only two extremely faint, barely visible lines, demonstrating remarkable improvement. The midwife's triumphant gesture and confident speech reinforce the impressive results.
1:18midwife final appeal The midwife speaks directly to the camera in a medium shot, holding the white dropper bottle. Her expression is earnest and educational. Overlay text reads: 'I've seen these results with my own patients, but don't think that stretch marks are purely genetic.' The familiar bathroom background is visible, with bright, even lighting. She uses her hands to emphasize her points, debunking the myth that stretch marks are solely genetic, implying that treatment can make a significant difference. Her body language suggests deep knowledge and personal experience with the product's effectiveness.
1:25midwife call to action guarantee The midwife is in a medium shot, holding and slightly shaking the white dropper bottle of True Belly Serum. Her expression is enthusiastic and encouraging. Overlay text appears: 'If you don't believe me, there's a 100-day money-back guarantee. Start using this morning and night today, not when you start showing.' Below her, a graphic displays four benefit icons: 'Clean Ingredients', 'Made in Indiana, USA', 'Ships in 5-7 Days', and '100-Day Happiness Guarantee' (highlighted in orange). The midwife gestures with the bottle, emphasizing the call to action and the risk-free trial. The bright bathroom lighting and warm background colors contribute to an approachable and trustworthy atmosphere.
