0:00Joe Kudla speaking in store
A medium shot frames Joe Kudla from the waist up, standing centrally in what appears to be a well-lit, modern retail clothing store. He looks directly at the camera, speaking and gesturing with his hands. The background is softly blurred but reveals wooden shelving units filled with neatly folded activewear in neutral tones (whites, greys, beiges) and hanging garments on racks. Two large, minimalist framed art prints depicting light-toned landscapes (one showing a serene beach, the other a series of steps) adorn the wall behind him. To his right, a mannequin dressed in dark athleisure wear is visible. The lighting is bright and even, suggesting controlled indoor conditions. A text overlay in white reads 'Joe Kudla Founder and CEO' in the lower left corner. The overall color palette is earthy and sophisticated, combining deep greens, whites, and muted wood tones.
0:04Male model exercising by the ocean
A dynamic medium shot captures a male model performing high knees or similar agility exercises on a light brown, sandy and rocky coastline. The ocean, with soft, rippling waves under a bright, overcast sky, is visible in the blurred background. The camera focuses on the model's torso and legs, emphasizing the movement and flexibility of his clothing. The lighting is soft and diffused, characteristic of an overcast day, without harsh shadows. The color palette is natural and muted, featuring light greys, browns, and the pale blue-grey of the sea. The scene evokes a sense of outdoor fitness and tranquility.
0:09Split screen product demonstration 1
This is a multi-panel split screen presentation against a clean white studio background. The frame is divided into several smaller, dynamic shots showcasing different angles and movements of a male model wearing dark green athleisure wear. Panels include a shot of him raising his arms in a stretch, a close-up of his lower legs and feet, and various other close-ups highlighting the fit and design of the joggers. The stark white background ensures that the dark green clothing is the focal point. The lighting is bright and even, emphasizing the fabric texture and details. The primary color scheme is dark green and white.
0:10Split screen product demonstration 2 and full body walk
The scene begins with a continuation of the multi-panel split screen product demonstration against a white studio background, similar to the previous scene. Different close-up angles show the male model adjusting his joggers, highlighting features like pockets and the drawstring. This quickly transitions into a full-body shot of the same male model walking casually from left to right across the entirely white studio space. He looks briefly at the camera with a slight smile before glancing down. The background remains pristine white, ensuring the clothing is the sole focus. The lighting is consistently bright and even, typical of a studio. The color palette is dominated by the deep green of the apparel contrasted with the pure white setting.
0:14Male model working out in gym
A medium shot captures a male model performing intense box jumps or similar plyometric exercises within a rugged, industrial-style gym. He is seen in profile, facing towards the right side of the frame, actively pushing off the ground. The background features exposed grey brick walls with horizontal blue metal beams and black gym equipment, including a squat rack with rings, slightly out of focus. The lighting is functional and bright, emphasizing the model's athletic form and the texture of the environment. The color palette is muted, consisting of greys, blacks, and the model's light grey clothing, contributing to a raw, energetic atmosphere.
0:16Close-up of workout pants
A close-up shot focuses on the lower back, glutes, and upper thighs of the male model as he continues his workout. The camera is positioned slightly behind and to the side, capturing the stretch and fit of the grey joggers during movement. A blurred black metal gym rack is visible in the foreground, adding depth to the scene, while a textured grey brick wall is softly out of focus in the background. The lighting is bright and directed, highlighting the fabric's details and the muscle definition. The color palette is predominantly dark grey from the joggers, complemented by the muted grey brick and black equipment.
0:17Male model walking outdoors, legs only
A low-angle, medium shot captures the legs and lower torso of a male model walking purposefully on a paved city sidewalk. The camera tracks his movement from left to right. The background is softly blurred, showing the warm, muted brown and beige tones of brick buildings, suggesting an urban street setting. The lighting is natural outdoor daylight, creating soft shadows. The color palette features the dark grey/black of his performance joggers, contrasting with his white athletic shoes, and the earthy tones of the urban environment.
0:18Male model walking and posing
A medium shot follows a male model as he walks along a city sidewalk. The background consists of blurred brown brick buildings, maintaining an urban atmosphere. He walks from left to right, then smoothly turns his head to look back over his right shoulder directly at the camera, holding a confident and slightly intense gaze. The lighting is natural daylight. The dominant colors are the dark maroon of his t-shirt, the black of his joggers, and the warm, earthy shades of the city architecture. His movement is fluid and purposeful, transitioning into a direct engagement with the viewer.
0:20Male model sitting on metal stairs
A medium close-up shot of a male model sitting casually on a textured metal outdoor staircase, looking contemplatively towards the right side of the frame. The focus is on his mid-torso down to his shins, highlighting the drape and fit of his joggers. The metal steps provide a gritty, industrial setting, while the blurred background hints at urban architecture. The lighting is natural and bright, illuminating the scene clearly. The color palette includes the dark maroon of his shirt, the black of his joggers, and the grey/brown tones of the stairs and blurred background.
0:22Joe Kudla demonstrating versatility in store
A medium shot of Joe Kudla standing centrally in the same retail store setting as the first scene. He now wears a black button-up shirt jacket over a white t-shirt and black performance joggers. He looks directly at the camera, speaking and making casual hand gestures, demonstrating the versatility of the clothing. The background remains the softly blurred interior of the store, with shelves and wall art subtly visible. The lighting is bright and consistent, characteristic of studio-lit indoor environments. The color palette shifts to a monochrome focus with black and white, maintaining a clean and modern aesthetic against the store's warm, neutral backdrop.
0:23Close-up of jacket detail
A close-up shot focuses on the texture and details of the black shirt jacket worn by Joe Kudla. The camera slowly pans downwards along his left side, showcasing the fabric, the alignment of the buttons, and the design of the side pocket. A small, subtle white tag is visible near the pocket opening. The white t-shirt worn underneath provides a clean contrast. The background is blurred, offering only faint indications of the retail store setting. The lighting is bright and strategically focused to highlight the garment's quality. The dominant colors are black and white.
0:25Close-up of jacket zipper
A close-up shot focuses on a hand zipping up a grey performance jacket. The camera is tightly framed on the zipper mechanism and the fabric, emphasizing the smooth operation and material quality. A glimpse of a white t-shirt is visible underneath the jacket. The background is softly blurred, possibly a gym or studio environment. The lighting is bright and even, highlighting the details of the garment. The color palette is composed of muted greys and white.
0:27Male model in grey tracksuit in gym
A full shot presents a male model standing confidently in a gym or studio setting. He is wearing a grey full-zip performance jacket over a white t-shirt, paired with matching grey performance joggers and white athletic shoes. The background features a rustic exposed brick wall and a metallic door or panel to the left, creating an industrial, raw aesthetic. The floor is a dark, possibly rubberized gym mat. The lighting is bright and even, casting subtle shadows and highlighting the texture of the brick. The color palette is dominated by various shades of grey, black, and white, with the natural texture of the background adding depth.
0:29Joe Kudla close-up
A close-up shot frames Joe Kudla from the chest up, looking directly at the camera and speaking. He is wearing the black button-up shirt jacket over a white t-shirt. His expression is engaging and articulate, conveying sincerity. The background is softly blurred, showing the warm, neutral tones of the retail store interior, providing a professional yet approachable setting. The lighting is bright and focused on his face, highlighting his features. The color palette is a clean combination of black and white against a warm, muted background.
0:30Male model workout with logo overlay
A medium shot captures a male model performing high knees or a similar high-intensity leg exercise in a gym setting. He is positioned in profile, facing right, showcasing the active movement. A black metal gym structure is partially visible on the left side of the frame, and the background is a blurred concrete or brick wall. The 'Vuori' logo, in a large, clean white font, is prominently overlaid in the center of the screen, with 'shop now at vuori.com' underneath. The lighting is bright and functional, highlighting the model's exertion. The color palette is dominated by the grey and white of the model's clothing, contrasted with the black gym equipment and the striking white logo.
0:31Male model back of head with logo
A close-up shot features the back of a male model's head and neck, looking upwards. His dark, braided hair is clearly visible. The background is dark and softly blurred, suggesting an indoor gym or industrial space, with subtle hints of ceiling structures and diffused light from above. The 'Vuori' logo, rendered in large white lettering, is centrally overlaid on the screen, accompanied by 'shop now at vuori.com' below it. The lighting is dramatic, with highlights catching the contours of his hair and neck, while the rest of the frame remains in deep shadow, creating a strong contrast. The color palette is dark and moody, punctuated by the bright white text.
