0:00intro talking head A male influencer is shown from the chest up, positioned slightly off-center to the right, looking directly at the camera with a playful expression. He has thick dark brown hair and a full beard. The background is a minimalist, light-colored room, likely a bathroom, with white walls and a small, abstract sun-shaped wall decoration visible to the left. A green plant is subtly visible in the bottom left corner. The lighting is soft and even, suggesting indoor overhead lighting. He holds an orange-cased smartphone in his right hand, which is also in the frame. Initially, he brings his left index finger to his lips in a 'shhh' gesture, then quickly moves his hand to gently touch his beard. A white text overlay in the center reads 'How to looksmaxx your beard in 3 steps'. The overall mood is engaging and informal, like a direct address to the viewer.
0:01unboxing beard oil The camera transitions to an overhead shot, looking down into a cardboard box filled with various beard care products. The box sits on a clean, white surface, providing a bright and neutral background. A male hand reaches into the box, its fingers carefully selecting and lifting a small, dark amber glass bottle. The bottle is labeled 'B BEARD CLUB BEARD GROWTH OIL' in black with yellow accents, clearly displaying the brand and product type. The hand then holds the bottle up, showcasing it to the camera with a slight upward movement. The lighting is bright and evenly distributed from overhead, highlighting the product details. White text overlays appear: 'First you need a beard oil' followed by 'that has these key ingredients', emphasizing the product's importance and composition. Other black and yellow labeled products are visible inside the box, along with a wooden brush.
0:05applying beard oil hands A medium close-up shot focuses on a man's hands and the lower part of his face, specifically his dark beard. The background is softly blurred, showing warm-toned wooden kitchen cabinets, suggesting an indoor, homely environment. The lighting is soft and warm, likely from overhead, casting gentle highlights on the skin and beard. The man holds the small dark amber 'BEARD CLUB BEARD GROWTH OIL' bottle in his left hand, carefully squeezing a few drops of the oil onto the palm of his right hand. He then brings both hands together to rub the oil between his palms. White text overlays sequentially appear: 'Almond oil', 'rice oil', and 'and most importantly', guiding the viewer through the product's ingredients. The action is deliberate and instructional, emphasizing the proper application of the beard oil.
0:08massaging beard oil The scene is a close-up on the man's face, specifically his beard and lower facial area, as he massages the beard oil into his facial hair. His eyes are cast downwards, suggesting concentration. His hands, covered in the beard oil, are spread across his cheeks and jawline, gently working the product into his beard. The background remains a soft, blurred warm-toned indoor setting, likely a kitchen or bathroom. The lighting is soft and even, highlighting the texture of his beard and the movement of his hands. White text overlays appear, stating 'Ricinus Communis oil', 'which is specifically', and 'formulated for beard growth', reinforcing the benefits of the product being used. The action is smooth and deliberate, conveying a sense of care and attention to the beard's health.
0:11derma roller close up An extreme close-up shot focuses intensely on a section of skin covered in dark, dense beard hair. A black derma roller, a tool with numerous tiny needles on its surface, is seen in action. It is being slowly and deliberately rolled across the skin, creating slight indentations and suggesting micro-stimulation of the follicles. The background is completely out of focus, emphasizing the texture of the hair and the detailed action of the derma roller. The lighting is bright and direct, enhancing the visibility of the individual hairs and the micro-needles. A white text overlay at the bottom reads 'Then you use a derma roller', introducing the tool.
0:12applying derma roller A medium shot shows the male influencer from a slightly elevated angle, looking intently to his right while applying a black derma roller to his right cheek and jawline, along the edge of his beard. He wears black, square-framed eyeglasses and a white t-shirt. His dark, wavy hair is casually styled. The background is an industrial-style interior, possibly a gym or workshop, with exposed metallic pipes on the ceiling and a black privacy screen or panel in the distance. The lighting is bright and functional, likely fluorescent, casting some reflections on his glasses. White text overlay at the bottom reads 'to help stimulate the follicles', explaining the purpose of the action. His expression is serious and focused on the task at hand.
0:14beard vitamins bottle The scene is a close-up, focusing on a male hand holding a black plastic bottle of 'BEARD GROWTH VITAMINS'. The bottle has a black screw-top lid and a prominent yellow 'B' logo on its label, along with white and yellow text indicating the product's name and purpose. The hand lifts the bottle from a cardboard box, similar to the one seen earlier, which is blurred in the background. The box sits on a clean, white surface. The lighting is bright and even, highlighting the product's packaging and details. White text overlays appear sequentially, stating 'And make sure you take vitamins like these', followed by 'that have the exact'. The focus is on presenting the product clearly and associating it with beard health and growth.
A close-up shot focuses on a male hand holding the black 'BEARD CLUB BEARD GROWTH VITAMINS' bottle upside down over a pristine white surface. The hand gently shakes the bottle, causing several small, translucent amber-colored capsules to spill out and scatter across the clean white tabletop. The lighting is bright and direct, creating a clean, crisp visual that highlights the texture and color of the capsules. White text overlays emerge sequentially: 'minerals and nutrients', 'your beard needs to grow', and 'and stay healthy and strong', emphasizing the nutritional benefits of the product. The action is simple yet effective in visually demonstrating the vitamins.
0:19beard growth kit overview An overhead shot captures a male opening a brown cardboard box, which contains a complete beard growth kit. The box is placed on a black, upholstered gym bench featuring a subtle 'MAJOR FITNESS' logo, indicating an active or fitness-oriented setting. The background is a black, textured floor, possibly rubber matting, under bright natural sunlight that creates strong, distinct shadows. The man's hands are visible, carefully revealing the contents of the box. He picks up a black jar labeled 'BEARD GROWTH BALM' with yellow accents, inspects it briefly, and then places it back into the kit. The kit includes several black and yellow labeled bottles and jars, along with a wooden beard brush and a derma roller. White text overlays appear: 'Honestly', 'the best thing', 'is to just get this beard growth kit', and 'because it literally'. The scene aims to present the entire product offering in a clear and appealing way.
0:23cleansing spray showcase A close-up shot features a male hand holding a small, amber-colored spray bottle prominently in the foreground. The bottle has a black cap and pump mechanism, with a black and yellow 'BEARD CLUB DERMA ROLLER CLEANSING SPRAY' label. In the background, slightly out of focus, is the same male influencer seen previously. He wears black-rimmed glasses and a black long-sleeve shirt. The background is blurred, showing warm-toned wooden kitchen cabinets and a hint of a plant, establishing an indoor setting. The lighting is soft and even. White text overlays appear, stating 'has everything you need', highlighting the completeness of the product line. The camera holds steady, emphasizing the product being showcased.
0:25beard brush showcase A close-up shot focuses on a male hand holding a sleek, oval-shaped wooden beard brush. The brush has dark, stiff bristles. Similar to the previous scene, the male influencer's face, with black-rimmed glasses and a dark beard, is softly blurred in the background, set against warm wooden kitchen cabinets. The lighting is soft and even. The hand slightly rotates the brush to showcase its different angles and texture. White text overlays the bottom of the screen, stating 'and it's way less expensive', indicating a value proposition. The intent is to visually highlight another component of the beard care kit.
A medium shot captures the male influencer, now clearly in focus, brushing his dark beard with the wooden beard brush. He looks directly at the camera with a confident expression. He is wearing a black long-sleeve shirt and black-rimmed glasses. The background is a modern kitchen with warm-toned wooden cabinets, a white countertop, and stainless steel appliances (like a refrigerator). The lighting is bright and even. White text overlays at the bottom, stating 'than finding it all yourself', reinforces the convenience and value of the kit. The action is natural and demonstrates the practical use of the product.
0:28call to action split screen This scene employs a split-screen format, with a call-to-action button overlay. The top right portion of the screen shows an overhead shot of the full 'BEARD CLUB' beard growth kit inside its cardboard box, resting on a white countertop with wooden cabinets visible in the background. The camera slowly zooms in on the kit, highlighting the various products (oils, balm, vitamins, brush, derma roller). The bottom left portion of the screen features the male influencer, framed as a talking head, looking directly at the camera and speaking. He is wearing a black long-sleeve shirt and black-rimmed glasses, with the modern kitchen setting behind him. A prominent black rectangular button with white text 'CLICK TO SEE OFFER' is positioned in the upper center of the screen. The lighting is bright and even. The scene combines direct address with a product showcase and a clear call to action.
