0:00talking head scarf
A medium shot frames a Black woman from the waist up, centered in the frame. She is speaking directly to the camera, using slight hand gestures to emphasize her words. Her expression is friendly and engaging. The background is a warm, light beige wall with a dark wooden cabinet visible on the left and a white door with a silver handle on the right. The lighting is soft and even, originating from the front, casting no harsh shadows. The overall color palette features the black and grey of her hoodie, the red, white, and gold of her patterned head wrap, and the warm neutral tones of the background. Overlaid text appears sequentially: 'TO COME', 'TO ADDRESS', 'THE QUESTIONS', 'RECEIVED REGARDING'.
0:04looking down scarf
The scene continues with a medium shot of the woman, maintaining the same framing and background elements as the previous scene. The warm beige wall, dark cabinet, and white door are still visible. The soft, even front lighting persists. The woman turns her head slightly to the right and lowers her gaze, looking down and out of frame. Her right hand moves towards the bottom right, suggesting she is reaching for an item. The patterned headwrap she is wearing is now slightly askew, revealing a glimpse of her dark, dreadlocked hair underneath. Overlaid text displays 'THE BASK'.
0:05product reveal smiling
In this medium shot, the woman is again centered, waist up, in front of the same warm beige wall, dark cabinet, and white door. The lighting remains soft and even. She is holding a circular black and gold container of 'BASK & LATHER'S EDGE CONTROL' with both hands, presenting it directly to the camera. Her face is brightened by a broad, enthusiastic smile, and her eyes are fixed on the lens. The product's label, 'BASK & LATHER'S EDGE CONTROL', is clearly legible. The dominant colors are black, gold, and red from the product and her headwrap, contrasted with the neutral background. Overlaid text shows 'AND LATHER'S EDGE CONTROL'.
0:08removing scarf revealing hair
The shot is a medium close-up, focusing on the woman's face and upper chest. The background elements (beige wall, white door) are consistent. The soft front lighting illuminates her face. She is actively removing her patterned headwrap, using both hands to untie and lift it from her head. Her facial expression transitions from a focused look as she manipulates the scarf to a satisfied, gentle smile as her neatly styled dreadlocks become fully visible. Her edges appear clean and defined. Overlaid text reads 'FIRST QUESTION WAS DOES THE EDGE CONTROL FLAKE UP'.
0:11talking head no scarf
This is a medium shot of the woman from the chest up, with her dreadlocks now fully exposed and her edges impeccably styled. The familiar warm beige wall, dark wooden cabinet, and white door form the background. The soft, even front lighting highlights her features. She engages the camera directly, using a variety of animated hand gestures to emphasize her points as she speaks. Her facial expressions shift between thoughtful, serious, and smiling, conveying a confident and reassuring tone. The dominant colors are black, grey, and the dark brown of her hair against the neutral background. Overlaid text includes: 'I APPLIED IT ON SATURDAY WHICH I BELIEVE WAS THE THIRD MAY 3RD AND TODAY IS MONDAY MAY 5TH', and 'I DON'T KNOW BUT'.
0:22close up edges
A tight close-up shot focuses on the right side of the woman's face, specifically from her right eye to her hairline and ear. The background is softly blurred, maintaining the warm neutral tones of the previous scenes. Gentle, soft lighting illuminates her profile. She delicately touches her neatly styled edges and the front of her dreadlocks with the fingers of her right hand, demonstrating the product's effect. Her gaze shifts between directly at the camera and slightly to the side, allowing a clear view of her hair. Overlaid text reads 'NO I HAVE NO ISSUES WITH FLAKING NESS UM I'.
0:26talking head no flaking
The scene returns to a medium shot of the woman from the chest up, with her dreadlocks and styled edges prominent. The background is the familiar warm beige wall, dark cabinet, and white door. The lighting remains soft and even. She speaks directly to the camera, confirming the product's effectiveness against flaking. She briefly holds up her patterned red, white, and gold scarf (which she previously removed) with one hand, then puts it down. She gestures emphatically with her hands, gives a positive thumbs-up, and points towards the bottom of the screen to invite comments. Her expressions are consistently cheerful, confident, and engaging. Overlaid text appears throughout: 'HAVE NOT APPLIED ANYTHING ELSE TO IT I JUST BEEN WEARING MY SCARF AND I'VE BEEN RUNNING AROUND TODAY BUT UM I HAVE NO ISSUE WITH FLAKENESS SO I HOPE THAT ANSWERS YOUR QUESTION IF YOU HAVE ANY MORE QUESTIONS FEEL FREE TO DROP THEM DROP THEM IN THE COMMENTS AND I'LL BE HAPPY TO ANSWER THOSE FOR YOU'.