0:00parking lot and storefronts with text A wide, slightly low-angle shot captures a shopping center parking lot under a heavily clouded, overcast sky. The camera looks towards a row of diverse storefronts, with the left side of the frame dominated by a light-colored building featuring a gold architectural accent. Several vehicles are parked in the foreground and midground, including a red pickup truck, a black SUV, and other sedans, indicating a busy commercial area. The dark asphalt of the parking lot appears wet, suggesting recent precipitation. The sky, while mostly grey with thick clouds, shows some lighter patches where the blue sky peeks through, implying dynamic weather conditions. Dominant colors are muted greys, browns, and the subtle blues of the sky. White text overlay, centrally aligned, reads: "There is a storm coming so better go check out Crumbls fan favorite new drink! 'Electric Storm'" with a black outline, introducing the product and setting a narrative.
0:02approach crumbl store with text The camera executes a smooth dolly forward combined with a slight pan to the right, gradually zooming in and re-framing from the wide parking lot shot to a more focused view of the Crumbl cookie store entrance. The building's facade is a warm light beige with decorative red brick accents. The pink 'crumbl' sign, featuring modern white lettering, is now prominently centered above the glass entrance. Inside the store, large, vibrant circular graphics depicting various cookies are visible through the glass. To the right of Crumbl, a 'THAI EVERGREEN' sign indicates an adjacent business. Two male individuals are seen walking casually in the parking lot in the foreground. The sky remains heavily clouded, with distinct grey and white formations. The white text overlay, "There is a storm coming so better go check out Crumbls fan favorite new drink! 'Electric Storm'", persists centrally on screen.
0:04bubbly blue liquid transition The scene rapidly transitions into an abstract visual composition dominated by shades of vivid blue and cyan. Initially, there's a quick flash of swirling, blurred blue liquid, almost like a digital paint stroke, filling the entire frame. This immediately resolves into an extreme close-up of countless small, uniformly sized clear bubbles vigorously rising through a bright, translucent blue liquid. The bubbles are highly dynamic, moving upwards and reflecting the strong, cool-toned artificial light, giving them a sparkling, almost crystalline appearance. The background is a deep, rich blue, creating a sense of depth and emphasizing the effervescence of the foreground. The entire frame is filled with this vibrant, bubbly texture, evoking a sensation of carbonation, freshness, and energetic activity. The quick, energetic movement creates a visual hook.
0:06crumbl kiosk electric storm menu An eye-level, static shot is focused on a modern digital touchscreen order kiosk, likely positioned on a clean white counter inside the Crumbl store. The kiosk features a large, rectangular black screen embedded within a sleek black frame. The screen prominently displays the 'Electric Storm' drink, central to the ordering interface. A high-resolution image of the drink showcases a refreshing, icy blue beverage layered with a white, creamy foam on top, presented in a clear glass with a green straw. Surrounding the image are clear, readable white text details on a pink background, specifying the drink components: "Sprite, Blue Raspberry, & Coconut Cream." Below this, options for drink size (Small, Regular, Large) are listed, along with pricing (e.g., "$3.99" for small) and a quantity selector. Nutritional information and an "Add to Bag" button are also clearly visible. The background, though slightly out of focus, reveals glimpses of a clean, minimalist store interior with white and pink elements, suggesting a bright and inviting atmosphere.
0:07barista preparing ice in cup A tight, slightly overhead close-up shot captures a pair of light-skinned hands, meticulously covered in clear disposable gloves, actively engaged in preparing a beverage. The hands are holding a distinctively pink Crumbl-branded cup, featuring the white 'crumbl.' logo, directly beneath a series of gleaming gold-colored syrup dispenser pumps. One gloved hand is using a clear plastic scooper or tool to precisely drop irregularly shaped, translucent ice cubes into the cup. The ice cubes clink as they fall, filling the cup, creating an audible and visual texture. The background shows a clean, textured white wall, possibly a commercial backsplash or paneling, suggesting a professional food preparation environment. The lighting is bright and even, casting subtle reflections on the ice and the metallic dispensers, highlighting the detailed process of drink assembly and ensuring every step is clearly visible to the viewer.
0:08pouring blue liquid into cup This overhead, extreme close-up shot zeroes in on the interior of the pink Crumbl cup, which is now partially filled with ice. A light-skinned hand, still adorned with a clear disposable glove, is partially visible at the bottom right of the frame, gently stabilizing the cup. From an unseen source just above the frame, a vibrant, translucent light blue liquid is being poured directly onto the ice. As the blue liquid hits the ice, it mixes with a pre-existing layer of opaque white liquid already at the bottom of the cup, creating an enticing swirl and marbling effect of blue and white. The entire action unfolds against the stark contrast of a black rubber mat, making the colors of the drink pop vividly. The focused framing emphasizes the mixture of ingredients, building anticipation for the final product and highlighting the distinct visual appeal of the beverage components.
0:09employee lidding drink A medium shot, taken from a slightly elevated perspective, captures a Crumbl employee meticulously placing a clear plastic lid onto the freshly prepared pink Crumbl cup. The employee is wearing a pink short-sleeved uniform shirt and a black apron, with clear disposable gloves on their hands. Their face is partially visible, showing a focused expression as they ensure the lid is securely attached. In the background, the store's interior is brightly lit, showcasing pink walls adorned with repeating white 'crumbl' logos, reinforcing the brand identity. Various white cardboard containers, likely holding beverage ingredients or supplies, are neatly arranged, along with a dispenser full of white drinking straws. The overall color palette is dominated by vibrant pinks and clean whites, reflecting Crumbl's distinctive aesthetic and creating a cheerful, professional atmosphere for drink preparation.
0:10customer receiving drink pov A first-person perspective (POV) shot captures a customer's hand, holding a smartphone, as they reach out to receive the freshly prepared 'Electric Storm' drink from a smiling Crumbl employee. The employee, a male in a pink shirt, black apron, and black baseball cap, is seen from the chest up, making direct eye contact with the camera/customer and offering the drink with a friendly, welcoming expression. The pink Crumbl cup, prominently displaying the white 'crumbl.' logo, is the central focus as it is handed over. The background is the signature pink wall, patterned with repeating white 'crumbl' logos, creating a strong brand presence. The lighting is bright and cheerful, reinforcing a positive customer interaction and highlighting the product in its branded packaging, ready for enjoyment.
0:11electric storm split screen The final scene is a dynamic split-screen composition set against a solid, vibrant electric blue background. The upper half of the screen features a close-up of the 'Electric Storm' drink, presented in a clear glass. The drink showcases distinct layers of effervescent, light blue liquid topped with a frothy white foam, with ice cubes visible. The blue liquid within the glass appears to be actively bubbling, indicating carbonation and freshness. The lower half of the screen mirrors this, displaying another clear glass with the same 'Electric Storm' drink, viewed from a slightly different, complementary angle, also set against the deep blue background. Both glasses are sharply in focus, highlighting the drink's texture and enticing colors. Centered precisely in the middle of the split screen, in bold, sans-serif white capital letters, is the product name: "ELECTRIC STORM," acting as a strong textual anchor for the visual presentation. The bright and clean lighting enhances the drink's refreshing appeal and its vibrant color palette.
