0:00intro problem statement The scene opens with a medium close-up shot of a young woman speaking directly to the camera. Her upper body is visible, framed against a plain, light grey wall. A subtle, warm-toned hanger or hook is visible on the left side of the frame, adding a touch of domesticity. The lighting is soft and even, suggesting indoor natural light or well-diffused artificial light, with no harsh shadows. The overall color palette is muted with the woman's dark top and hair contrasting against the light background. A prominent white text overlay appears at the top of the screen: 'MOCHA -> SOFT BLACK' with a blue right-arrow emoji, indicating a hair color transformation. She gestures with her hands near her chest as she speaks, conveying a sense of casual, personal communication.
0:01demonstrating dull hair The scene shifts to a medium close-up of the same young woman, still framed against the light grey wall. She is now looking towards the left side of the frame, then back to the camera, showcasing her hair. She runs her fingers through her shoulder-length dark brown hair, highlighting its current state. The lighting remains soft and consistent. Her expressions convey a slight dissatisfaction as she talks about her hair. The backdrop and styling remain consistent with the previous scene, maintaining a seamless visual flow. Her gestures are focused on her hair, drawing attention to its texture and color.
0:03product introduction This scene is a medium close-up of the young woman, now holding a red Revlon ColorSilk hair dye box directly in front of her, presenting it to the camera. She's standing against the same plain light grey background. Her facial expression is bright and enthusiastic, reflecting her excitement about the product. The lighting is bright and even, casting minimal shadows. The vibrant red of the product box provides a strong pop of color against her black top and the neutral background. A white text overlay appears at the bottom left: 'Shade 11 Soft Black'. She smiles and gestures towards the box, indicating her intention to use it.
The scene shows a medium close-up of the woman's gloved hands vigorously shaking a white applicator bottle, presumably containing the hair dye mixture. Her face is partially obscured by the motion and the bottle. The background is a blurred version of the light grey wall seen previously, indicating proximity to the same setting. The camera focuses on the action of shaking, emphasizing the preparation process. The lighting is consistent and bright, illuminating the transparent gloves and the white bottle. The rapid, purposeful movement suggests an active step in the dyeing process.
In a medium close-up, the woman turns her head slightly to her right, looking into an implied mirror (off-camera). Her hands, still gloved, are seen parting and sectioning her dark brown hair in preparation for dye application. The background is the same light grey wall. The scene is well-lit, highlighting the shiny texture of her hair. Her expression is focused and diligent. A small beige hair clip is visible in her hair, holding up a section. This shot emphasizes the practical steps involved in the hair coloring process.
0:09applying hair dye This medium close-up shot focuses on the woman's profile as she applies the hair dye to a section of her hair. Her dark brown hair is parted, with some sections already appearing wet and darker from the dye. She uses her gloved hand to carefully smooth the product onto her hair strands. The background remains the plain light grey wall. The lighting is bright and even, allowing for clear visibility of the hair texture and the application process. Her facial expression is concentrated. A small beige hair clip holds a portion of her hair, and her gold hoop earring is visible.
0:11dye application complete The scene shows a medium close-up of the woman, now facing the camera, with her hair fully coated in the dark dye. Her hair is slicked back and pinned up, appearing darker and wet. She looks at her gloved hands, which are still covered in transparent plastic. Her facial expression is a happy, satisfied smile, and she gestures playfully with her gloved hands towards the camera. The background is again the familiar light grey wall. The lighting remains soft and even. This brief shot serves as a transition, indicating the completion of the application step before the rinsing process.
0:12shampoo application This is a close-up, overhead shot looking down at a person's hands under a running shower. The background is a modern shower wall with grey and white rectangular tiles. A shower head with water spraying is visible at the top of the frame. One hand holds a white tube of 'Revlon ColorSilk After Color Shampoo & Conditioner', squeezing a pale pink, creamy product into the palm of the other hand. A small gold ring is visible on the ring finger of the hand holding the tube. The water droplets reflect the light, creating a sparkling effect. A text overlay reads 'Revlon ColorSilk After Color Shampoo & Conditioner'. This shot is highly focused on the product and the action of dispensing it.
0:15lathering shampoo A very close-up, slightly blurry shot of two hands rubbing together, presumably to lather the shampoo/conditioner. The background is still the grey and white tiled shower wall, slightly out of focus. Water is visible on the hands, and the action is quick and energetic, emphasizing the lathering process. The motion blur adds dynamism to the shot, conveying a sense of speed and efficiency in the routine. The lighting in the shower environment is bright and functional, highlighting the wetness and movement.
The scene returns to a medium close-up of the woman, now wrapped in a light grey, patterned bathrobe, her dark hair looking voluminous and styled with soft waves. She is smiling broadly and running her hands through her hair, clearly pleased with the results. The background is the familiar light grey wall, with the subtle hanger still visible. The lighting is soft and flattering, emphasizing the shine and richness of her hair color. Her gestures highlight the texture and body of her hair, conveying satisfaction. Her expression is genuinely happy, showcasing the positive outcome of the hair dye.
0:18before hair comparison This is a quick, medium close-up shot that contrasts with the previous scene. The woman is seen wearing the black tank top again, similar to the initial scenes, implying a 'before' look. Her hair appears slightly duller and less vibrant than in the previous frame, though still styled. She looks to the side, then back at the camera, touching her hair with a contemplative expression. The background is the same light grey wall. This brief visual serves as a quick reminder of the initial 'mocha' hair color, setting up a direct visual comparison with the new 'soft black' color.
0:19after hair comparison Following immediately from the 'before' shot, this medium close-up shows the woman in the grey bathrobe, her hair transformed into a rich, soft black with bouncy waves. She smiles brightly and runs her hands through her hair, showcasing its improved texture and shine. The background is the light grey wall. The contrast in hair color and her happy expression from the previous 'before' shot is stark, effectively demonstrating the product's impact. The lighting enhances the hair's glossy appearance, making it look healthy and vibrant. Her movements emphasize the softness and volume.
0:21final result showcase The scene maintains a medium close-up on the woman, still in her grey bathrobe, her newly dyed soft black hair looking exceptionally healthy and shiny. She speaks directly to the camera with an elated and confident expression, continually touching and adjusting her hair to demonstrate its improved condition. The background is the consistent light grey wall. The lighting remains bright and even, accentuating the rich color and shine of her hair. Her gestures are enthusiastic and expressive, reflecting her satisfaction with the transformation. This serves as the concluding statement, reinforcing the success of the hair dye.
