0:00product unveiling
The scene opens with a close-up of a person's hands, adorned with rings and having long, light pink almond-shaped nails, holding two Kitsch solid shampoo and conditioner boxes. The shampoo box is white with brown text, while the conditioner box is black with white text. Both are branded 'kitsch' and feature 'STRENGTHENING solid shampoo/conditioner. RICE WATER PROTEIN For Healthier-Looking Hair.' A text overlay reads: 'Wait.... When you buy Shampoo + Conditioner Kitsch sends you FOUR free gifts??'. The background is a soft, blurred white floral arrangement in a vase on a light wooden surface. The camera then slowly pans right, revealing three additional packaged items alongside the shampoo and conditioner boxes: two 'Beauty Bar Bag' packages (one peach, one beige) and a 'Recycled Plastic Scalp Exfoliator' in a clear pouch. The lighting is bright and soft, with a warm color palette dominated by creams, whites, and natural wood tones, creating a clean and inviting atmosphere.
0:04freebies showcase
The camera focuses on a pair of hands holding up two 'Kitsch Beauty Bar Bag' packages, one peach and one beige, against the same soft floral background. The packages describe the bags as being made from recycled fabric for extending the life of solid bars. This shot is followed by the hands holding a 'Kitsch Recycled Plastic Scalp Exfoliator' in a clear, resealable pouch, revealing a terracotta-colored, circular, textured exfoliator. A text overlay states: 'like full sized actual useful freebies not samples'. The bright, soft lighting highlights the product details, maintaining a clean and natural aesthetic.
0:07shampoo bar reveal
The scene shows a person's hands carefully opening a white Kitsch 'STRENGTHENING solid shampoo' box. The top flap of the box is lifted, revealing a white, wrapped shampoo bar inside. The hands then unwrap the bar, exposing a brown, S-shaped, ribbed solid shampoo bar. The background remains a soft, blurred image of a white floral arrangement and light wooden surface. A text overlay reads: 'and if you've been wanting to switch to shampoo and conditioner bars, this is literally the best way to start'. The lighting is consistent, providing a clear view of the product and the action of unboxing.
0:13conditioner bar reveal
The hands are shown opening a black Kitsch 'STRENGTHENING solid conditioner' box. Similar to the shampoo, the top flap is opened, and a white-wrapped bar is removed. The hands unwrap the bar, revealing a white, S-shaped, ribbed solid conditioner bar. The background maintains the same soft-focus floral arrangement and wooden surface. A text overlay states: 'when you grab the welcome kit, you get the Kitsch Shampoo & Conditioner Bars and they include 4 free gifts'. The consistent bright, soft lighting ensures clarity of the product detail.
0:17full kit display
The shot returns to the hands holding the shampoo and conditioner boxes, then quickly transitions to showcasing the individual free gift items. First, the two 'Kitsch Beauty Bar Bag' packages (shampoo and conditioner) are held up. Next, the 'Kitsch Recycled Plastic Scalp Exfoliator' in its clear pouch is displayed. Finally, a 'Kitsch Recycled Nylon Hair Elastics 12PC Set' in black is held up, showing a pack of black seamless hair ties. A text overlay enumerates the items: 'a Shampoo Bar Bag, a Conditioner Bar Bag, a Terracota Scalp Exfoliator, and a set of Seamless Black Hair Elastics'. The background is the same blurred white floral arrangement and light wooden surface, with bright, even lighting.
0:26shampoo bar in hand
A close-up shot of a pair of hands holding the brown, S-shaped, ribbed Kitsch solid shampoo bar. The bar is held steady, with a subtle rotation to show its texture. The background is a blurred white tiled shower wall. A text overlay states: 'the shampoo bar lathers up so easily'. The lighting is bright and clean, typical of a bathroom setting.
0:29shampoo application
A medium shot from behind shows a woman in a shower, lathering her wet, long, wavy blonde hair with shampoo. Her back and shoulders are visible, and she has visible tattoos on her right arm. Water is visibly falling from a chrome shower head in the upper left corner. The shower walls are white tiles. White foamy lather is abundant on her hair and scalp as she massages it with her hands. A text overlay reads: 'and leaves your scalp feeling super clean without drying it out'. The lighting is bright and even, highlighting the wet hair and lather.
0:32conditioner bar in hand
A close-up shot shows a pair of hands holding the white, S-shaped, ribbed Kitsch solid conditioner bar. The bar is held steady with a slight rotation, showcasing its form. The background is a blurred white tiled shower wall, indicating a bathroom environment. A text overlay reads: 'and the conditioner bar just melts into your hair'. The lighting is bright and clean.
0:34conditioner application
A medium shot from behind shows the woman in the shower, applying the solid conditioner bar directly to her wet, blonde hair. Her hands move from the scalp down the length of her hair, distributing the product. Her shoulders and tattooed arms are visible. The background is a white tiled shower wall. A text overlay states: 'it makes it soft, silky, and totally frizz-free without any heavy residue'. The lighting is bright and natural, clearly showing the application process.
0:39scalp exfoliator use
A medium shot from behind shows the woman in the shower using the Kitsch scalp exfoliator. She holds the terracotta-colored exfoliator in her right hand and gently massages her scalp in circular motions, creating some lather. Her wet, blonde hair is draped around her shoulders, and water is continuously falling from the shower head. Her tattooed arms are visible. The background is a white tiled shower wall. Text overlays appear: 'I love using the scalp exfoliator once or twice a week', 'it helps remove buildup', and 'and honestly feels like a little scalp massage'. The lighting is bright and highlights the action and the exfoliator's texture.
0:44beauty bar bag demo
The scene displays hands holding a 'Kitsch Beauty Bar Bag' package. The hands then open the package, revealing a translucent, light pink mesh bag with a small 'kitsch' tag. The hands stretch the mesh bag to show its texture and then place a brown, S-shaped shampoo bar inside, demonstrating how it fits snugly. The filled bag is then held up, showing the bar through the mesh. A text overlay says: 'and these bar bags are such a game changer they help your bars dry completely and make them last longer and they're perfect for travel'. The background is the familiar soft-focus floral arrangement and wooden surface, under bright, natural light.
0:52hair elastic styling
The woman is now in a well-lit bathroom, wearing a black satin robe. She initially holds up a pack of black 'Kitsch Recycled Nylon Hair Elastics', then isolates a single elastic, stretching it to demonstrate its flexibility. A text overlay reads: 'and the seamless elastics are my go to now they don't snag, they don't leave any dents, and they actually hold your hair all day'. She then brushes her long, blonde hair upwards, gathering it into a high ponytail, and secures it with the elastic. The bathroom features white walls, a large mirror with a white frame, and white towels. The overall color palette is clean and bright, with stark whites and the sheen of the black robe.
0:59hair transformation showcase
This scene is a montage demonstrating the results of using the Kitsch products on the woman's hair. She is seen from various angles in the same bathroom setting. First, she completes tying her hair into a high ponytail, showing its voluminous, wavy texture. A text overlay appears: 'I mean look at this, my hair feels clean, soft, and super shiny'. She then lowers her hair, shaking it to showcase its softness and movement, followed by a shot where she combs through her long, wet hair, which appears smooth and tangle-free. Another text overlay reads: 'everything in this kit just works together so well'. The sequence emphasizes the hair's improved texture, shine, and manageability. The bright, clean bathroom lighting enhances the hair's luster.
1:41final call to action
The woman faces the camera in the bathroom, smiling warmly. She holds up the white Kitsch solid shampoo box in her left hand and the black Kitsch solid conditioner box in her right hand, presenting them directly to the viewer. Her long, wavy blonde hair is styled and cascades over her shoulders. A text overlay provides a call to action: 'so if you've been wanting to upgrade your hair routine, grab the Kitsch Welcome Kit you'll get the shampoo and conditioner bars, plus all 4 freebies it's a perfect way to start your healthy hair era'. The bright bathroom lighting highlights her radiant smile and the products. The overall atmosphere is positive and encouraging.
