0:00intro sweater and underwear The scene opens with a young, fair-skinned woman standing centrally in a bright, minimalist room, holding up a cream-colored knit sweater with the word 'SKI' in red chenille lettering across the front. She is wearing black high-waisted shorts and black socks. To her left, a white clothing rack with various neutral-toned jackets and sweaters is visible. To her right, a modern, white, textured sofa is partially seen. The camera is static, capturing her from mid-thigh up. Overlaid text at the top reads 'Why is dressing suddenly easy?!!' with a distressed emoji and two sparkles. A cartoon character of a girl in a yellow sweater with 'SKI' on it is in the bottom right corner, looking confused. The lighting is bright and even, creating a clean, studio-like atmosphere. The dominant colors are white, cream, black, and red.
0:01outfit transformation The same young woman from the previous scene is now fully dressed in a casual winter-themed outfit. She is wearing the cream 'SKI' knit sweater, baggy brown sherpa-like trousers, and initially holds a pair of light brown sheepskin-lined slip-on shoes. She then puts on a bright red knit beanie and holds a small, red, textured handbag. She smiles confidently at the camera. The background remains the same minimalist studio with the clothing rack and white sofa. Overlaid text at the top has changed to 'This SKI knit... that's why' with a red knit hat and mitten emoji. The cartoon character in the bottom right corner has also changed, now wearing the 'SKI' sweater, brown pants, a red beanie, and holding a red bag, smiling. The lighting is consistent, bright and even. The overall mood is cheerful and stylish, showcasing the completed look.
0:04sweater detail close up A very tight close-up shot focuses on the intricate details of the cream-colored knit sweater. The texture of the chunky knit is clearly visible. The red chenille 'SKI' lettering stands out, showing its tactile, braided texture. The red contrasting binding stitches along the seams are also highlighted, emphasizing the craftsmanship. The camera slowly pans across the fabric, revealing different angles of the stitching. A white text overlay reads 'Contrasting Binding'. The lighting is soft and highlights the textures effectively. The color palette is dominated by cream and red, reinforcing the brand's aesthetic.
0:06flat lay outfit 1 This scene displays a flat lay of a complete outfit against a clean white background. The cream 'SKI' knit sweater with red details is centrally placed. Below it are a pair of dark brown, wide-leg, high-waisted trousers with a brown belt. To the left of the sweater is a red knit beanie and a matching red-and-cream striped scarf. To the right is a small, red, textured handbag. At the bottom, a pair of light brown sheepskin-lined slip-on shoes (clogs) are positioned. The top of the frame features the 'CIDER' logo in black, with '15% off for new users' and 'Shop now' text links. The arrangement is neat and symmetrical, showcasing all elements clearly. The lighting is bright and even, making the colors pop.
0:08flat lay outfit 2 This scene presents another flat lay outfit against a white background, demonstrating versatility. The same cream 'SKI' knit sweater is again at the center. Below it is a long, light-to-dark wash denim midi skirt. To the left of the sweater, a delicate silver necklace and a brown checkered beret are arranged. To the right, a small, cream-colored, furry handbag is visible. At the bottom of the frame, a pair of dark brown loafers with red laces are displayed. The 'CIDER' logo and discount offer remain at the top of the screen. The composition is clean and organized, offering an alternative styling option. The lighting is bright and consistent, enhancing the visual appeal of the garments.
0:09model outdoor close up The final scene features a close-up shot of the young woman from the earlier scenes, now outdoors. She is wearing the cream 'SKI' knit sweater and the red knit beanie. Her hands are gently placed on the sides of her head, adjusting or framing the beanie. She has a bright, genuine smile and her eyes are closed slightly, conveying a sense of joy and comfort. The background consists of soft, out-of-focus green foliage, suggesting a natural, possibly autumnal or wintery, outdoor setting. The lighting is natural and soft, illuminating her face warmly. A subtle 'CIDER' logo is overlaid in the bottom left corner. The color palette is warm, with the red beanie and sweater contrasting nicely with her skin tone and the green background.
