0:00blue city with text overlay
A medium-wide shot captures the iconic blue city of Chefchaouen, Morocco, nestled into a steep hillside under a bright, overcast sky. The frame is dominated by a dense cluster of buildings, painted in brilliant white and various shades of striking blue, ranging from sky blue to deep indigo. Many buildings feature traditional terracotta-colored roofs, providing a warm contrast to the cool blue and white palette. Lush green trees and foliage are interspersed throughout the urban landscape, adding organic texture. In the upper background, the silhouette of hazy blue mountains rises gently. A subtle, dark, semi-transparent gradient overlays the left side and top of the frame, gradually fading into the full vibrancy of the city on the right. Over this scene, several yellow map pin icons, each containing a black stylized 'W' logo (representing Western Union), animate and pop onto different buildings across the city, suggesting a widespread network. Concurrently, large, bold yellow text appears in the center-left: "Découvrez notre large réseau de retrait d'espèces au Maroc!" (Discover our large cash withdrawal network in Morocco!). The overall lighting is natural and bright, highlighting the distinct colors and architectural details. The scene conveys a sense of exotic travel and accessibility.
0:04yellow screen with text one
The scene transitions to a full-screen, vibrant, solid yellow background, creating a stark and modern visual. Centered prominently on this bright canvas, bold black sans-serif text clearly states: "De plus, profitez de notre taux de change* avantageux." (Plus, enjoy our advantageous exchange rate*.). Directly beneath this main message, in a smaller font size and a muted gray color, additional disclaimer text is visible: "*Western Union génère des revenus à partir du change de devises." (Western Union generates revenue from currency exchange.). The lighting is uniform and intense, ensuring maximum readability and a high-contrast aesthetic. There are no additional visual elements or animations, maintaining a clean and direct informational focus. The bright yellow color choice evokes feelings of energy and attention.
0:06yellow screen with logo and text
The scene continues with a full-screen, vibrant, solid yellow background, maintaining the brand's energetic visual identity. In the upper-middle section of the frame, the iconic Western Union logo is presented: a distinct, stylized black 'W' graphic, immediately followed by the brand name 'Western Union' in a clear, black sans-serif typeface. Positioned centrally beneath the logo, large, bold black sans-serif text conveys a key message: "Envoyez de l'argent rapidement pour un retrait en espèces." (Send money quickly for cash withdrawal.). The overall composition is clean and direct, with no additional graphical elements or animations beyond the logo and text. The even, bright lighting across the yellow background ensures high legibility and a strong visual impact for the brand's final call to action. The simplicity focuses the viewer's attention entirely on the branding and the core service offering.
