0:00talking head intro red flags A medium-close-up shot features a female presenter seated at a desk, looking directly into the camera. She wears a textured green blazer over a white ribbed top and black pants. Her hair is pulled back, and she has subtle makeup. The background is a clean, bright office space with a white wall, a closed beige door, and a dark wooden framed certificate hanging on the wall. Soft, even lighting illuminates her from the front. She makes an 'okay' hand gesture and points, conveying emphasis. Text overlays appear: '3 banderas rojas escondidas en las vitaminas de tu hijo' (3 red flags hidden in your child's vitamins) and then '#1: ácido fólico' (#1: folic acid). The overall mood is informative and slightly cautionary.
0:06child opening vitamin bottle A medium shot shows a young girl with shoulder-length brown hair, wearing a light pink t-shirt, struggling to open a child-proof yellow plastic vitamin bottle. She is focused on the task, standing at a kitchen counter. The background is a brightly lit kitchen with light-colored countertops, white and light brown walls, and a large octagonal softbox light visible, suggesting a home setting with professional lighting setup. A white plate with apple slices is partially visible in the bottom left. Text overlay: 'la mayoría de los padres nunca han escuchado acerca de la mutación del' (most parents have never heard about the mutation of the). The lighting is bright and even.
0:10talking head mthfr gene The female presenter is back in a medium-close-up shot, seated at her desk and looking directly at the camera. The background remains the same bright office environment with a framed certificate. She has a bright, smiling expression as she discusses a complex topic. Her hands are clasped at first, then open to illustrate her points. Text overlays display: 'Gen MTHFR' (MTHFR Gene) and subsequently 'pero casi 40% de los niños lo tienen' (but almost 40% of children have it). The lighting is consistent, providing clear illumination. The mood is still informative but with a touch of concern due to the statistic mentioned.
0:14child reaching for vitamins cabinet A unique, low-angle POV shot from inside a kitchen cabinet looks up towards a child's hand reaching in to grab a white-capped vitamin bottle. Several other vitamin bottles in various colors are visible on the wooden shelves. The lighting is relatively dim inside the cabinet, but brighter light comes from outside the cabinet opening. The child's movement is quick and purposeful. Text overlay: 'esto significa que sus cuerpos' (this means their bodies). This scene highlights the common storage of vitamins in homes.
0:16hand picking folic acid capsules A close-up shot focuses on a hand carefully picking out small, white, and yellow capsules from a small, amber-colored glass bottle labeled 'FOLIC'. The bottle has a white screw-top lid placed next to it. Several other colorful pills are scattered on the light blue surface, creating a stark contrast. The lighting is bright and even, highlighting the details of the pills and the label. Text overlay: 'no pueden procesar el ácido fólico sintético' (cannot process synthetic folic acid). The scene conveys precision and the nature of the specific supplement.
0:18hand holding many vitamin bottles A tight close-up shot captures a hand, wearing a rose gold smartwatch and a red string bracelet, holding a stack of various vitamin and supplement bottles. The bottles are of different shapes and colors (red, white, green, black) and are tightly clustered. They rest on a speckled granite countertop. The lighting is bright and clear, emphasizing the variety of products. Text overlay: 'traducción: muchas vitaminas no funcionan' (translation: many vitamins don't work). The shot visually reinforces the idea of numerous vitamin options available.
0:19talking head vitamins don't work The female presenter is once again in a medium-close-up shot, seated at her desk. She maintains direct eye contact with the camera, speaking with an increasingly serious and slightly agitated expression. Her hand gestures are more emphatic, using both open palms to convey a broader message. Text overlays state: 'traducción: muchas vitaminas no funcionan' (translation: many vitamins don't work) and then 'o peor aún pueden hacer el efecto contrario' (or even worse, they can have the opposite effect). The background remains consistent with the office setting. The lighting is even. The scene's mood shifts towards agitation, highlighting the severity of the problem.
0:24talking head explaining vitamin a The female presenter appears in a medium-close-up shot, still at her desk. She holds up two fingers to indicate the second point, then uses an open hand gesture. Her expression is focused and explanatory. Text overlay: '#2: vitamina A sintética' (#2: synthetic vitamin A). The office background and lighting are unchanged. The scene continues the informative yet cautionary tone, setting up the next problem.
0:27blurred shelf supplements pan A dynamic, quick panning shot moves across a brightly lit supermarket aisle shelf, which is densely packed with various supplement and vitamin products. The products are colorful and varied, but the rapid camera movement and shallow depth of field keep them blurred, creating a sense of overwhelming choice and perhaps hidden dangers. Text overlay: '+ calcio barato' (+ cheap calcium). The scene quickly transitions, serving as B-roll to visually represent the vast array of available supplements.
0:29spoon stirring pills in bowl An overhead, close-up shot shows a hand holding a metal spoon, stirring a white bowl filled with numerous colorful pills and capsules. The pills are a mix of white, green, orange, and gray, suggesting a variety of supplements. The bowl sits on a wooden table, with a white paper napkin visible. The lighting is bright and direct, clearly highlighting the pills. Text overlay: 'la mayoría de las vitaminas para niños están cargadas con un tipo de vitamina A' (most children's vitamins are loaded with a type of vitamin A). The scene visually emphasizes the quantity and diversity of pills children might consume.
0:33hand holding vitamin capsules A close-up shot displays an open hand holding several vitamin capsules of varying off-white and light orange colors. The capsules are smooth and elongated. The background is a blurry, out-of-focus view of what appears to be a kitchen counter and cabinets, implying a home setting. The lighting is soft and natural. Text overlay: 'llamado palmitato de retinilo' (called retinyl palmitate). The focus is entirely on the small capsules, drawing attention to the specific ingredient mentioned.
0:35talking head vitamin a toxicity and calcium The female presenter is back in a medium-close-up shot, at her desk. Her expression is serious as she explains the potential dangers. She uses open hand gestures to convey accumulation and then a pinching gesture to signify adding ingredients. Text overlays state: 'que puede estar relacionado a toxicidad cuando se acumula' (which can be related to toxicity when it accumulates) and 'Y además insisten en meter calcio' (And they also insist on putting calcium). The office background and lighting are consistent. The tone becomes more warning-oriented, explaining the negative consequences of certain vitamin types and additives.
0:41colorful gummy vitamins close up A macro close-up shot focuses on a vibrant collection of colorful gummy vitamins. The gummies are shaped like flat, round disks and small stars, in shades of red, orange, yellow, green, and purple. They are scattered on a pristine white surface, creating a playful yet potentially misleading visual. The depth of field is shallow, blurring the background slightly while keeping the foreground gummies sharp. Text overlay: 'el cual si no tiene suficiente vitamina D3' (which if it doesn't have enough vitamin D3). The bright, attractive colors are characteristic of children's vitamins.
0:44animated artery calcification An animated sequence depicts a cross-section of a human artery. Initially, the artery appears healthy, but small white particles, representing calcium, begin to accumulate and adhere to the inner walls of the vessel, narrowing the passage. The animation is clean and scientifically illustrative, using a simplified model of human biology. The background is white. Text overlay: 'puede calcificar las arterias' (can calcify the arteries). This visual serves as a compelling and clear illustration of the health risk being discussed.
0:46talking head cheap vs safe heavy metals intro The female presenter is once again in a medium-close-up shot at her desk. She uses open hand gestures to explain a point and then makes an 'okay' sign. Her expression shifts from serious to a slightly concerned but determined look. Text overlays: 'y lo hacen porque es más barato no porque es más seguro' (and they do it because it's cheaper not because it's safer) followed by 'Y la bandera número tres son los metales pesados' (And red flag number three is heavy metals). The office background and lighting are consistent. The scene connects cost-saving with potential safety compromises and introduces the final red flag.
0:50talking head heavy metals introduction The female presenter is shown in a medium-close-up at her desk, making open hand gestures towards the camera. Her expression is focused and slightly challenging, setting up an important revelation. Text overlay: 'aquí está lo que ninguna marca quiere admitir' (here's what no brand wants to admit). The background and lighting are consistent. The scene builds a curiosity gap, implying a hidden truth about the industry.
0:52woman in supermarket aisle walking A tracking shot follows a woman from behind as she walks down a long, well-lit supermarket aisle. The aisle is lined with tall shelves, overflowing with a wide variety of packaged vitamins and supplements. The products are colorful and densely packed, creating a sense of abundant choice. The woman is wearing a black hoodie and red shorts, carrying a blue shoulder bag. The camera movements are smooth, keeping pace with her. Text overlay: 'El 99.7% de las vitaminas' (99.7% of vitamins). The scene visually represents the vast, unregulated market of supplements.
0:54close up vitamin shelf in store A close-up shot focuses on a segment of a retail shelf, densely populated with various vitamin and supplement bottles, boxes, and pouches. The products display a range of brands and colors, indicating a crowded market. Price tags with handwritten numbers are visible on the shelf. The lighting is bright and typical of a retail environment. Text overlay: 'El 99.7% de las vitaminas' (99.7% of vitamins). The scene reinforces the sheer volume of products available to consumers.
0:56overhead vitamin container bin An overhead shot looks directly down into a gray plastic bin, filled with a collection of various vitamin and supplement bottles. Most bottles have white caps, with some black and dark-colored containers mixed in. The tops of the bottles vary in size and shape, suggesting different brands and types of supplements. The bin has a perforated pattern. Text overlay: 'ni siquiera se prueban contra los metales pesados' (are not even tested against heavy metals). The lighting is bright and even, casting subtle shadows within the bin. The scene represents a typical household's collection of stored vitamins.
0:59talking head heavy metals listed The female presenter is in a medium-close-up shot, at her desk. She gives a thumbs-up gesture and then points directly. Her expression is confident and direct, emphasizing the critical information. Text overlay: 'y aquí estamos hablando de plomo, arsénico, cadmio' (and here we are talking about lead, arsenic, cadmium). The office background and lighting are consistent. The scene directly names the dangerous heavy metals, making the threat concrete.
1:02talking head toxins in pantry The female presenter is in a medium-close-up shot at her desk, making an 'okay' hand gesture and then using open hand movements. Her expression is serious but also implies a clear solution is forthcoming. Text overlay: 'es decir toxinas que podrían estar literalmente escondidas en tu alacena' (that is, toxins that could literally be hidden in your pantry). The office background and lighting are consistent. The scene reiterates the hidden danger, directly connecting it to the viewer's home.
1:06talking head introducing first day product The female presenter is in a medium-close-up shot, seated at her desk. She holds up a First Day product container in her left hand, facing the camera, with a confident and positive expression. Text overlay: 'Por eso se creó First Day' (That's why First Day was created). The office background and lighting are consistent. This scene marks the transition from problem identification to solution introduction, clearly showcasing the featured product.
1:08first day product close up with gummies A close-up shot of a First Day 'Kids Multi + Superfoods' cylindrical container. The container is white and light blue with yellow and green stripes, featuring the 'first day' logo prominently. Two star-shaped, reddish-orange gummy vitamins are playfully placed on the lid. The background is softly blurred, showing a green plant and a light blue wall, creating a fresh, natural aesthetic. Bright, soft lighting illuminates the product. Text overlay: 'que tiene certificado por Clean Label Project' (which is certified by Clean Label Project). This scene emphasizes the product's safety and quality through visual details and certification.
1:11hand holding gummies bottles background A close-up shot features an open hand holding several star-shaped and sun-shaped gummy vitamins in shades of orange and red. The gummies have a slightly textured, glossy appearance. In the softly blurred background, two First Day containers, similar to the one seen previously, are visible. The hand is positioned against a light-colored, fuzzy fabric surface, which adds a cozy, homey feel. The lighting is bright and clear. Text overlay: 'es decir está probado por más de 200 toxinas' (that is, it's tested for more than 200 toxins). This shot highlights the product's form and reassures about its safety testing.
1:14child holding first day container A joyful medium shot captures a young boy, likely between 3-5 years old, with curly dark hair and a blue t-shirt, holding up a First Day container with both hands towards the camera. He has a wide, happy smile, conveying enthusiasm and trust in the product. The background is a plain white wall, providing a clean and uncluttered setting. The lighting is bright and even. Text overlay: 'es decir está probado por más de 200 toxinas' (that is, it's tested for more than 200 toxins). The scene utilizes a child's appeal to promote the product.
1:16talking head science backed nutrients The female presenter is in a medium-close-up shot, seated at her desk, holding the First Day container in her left hand. She speaks directly to the camera with a confident and reassuring expression, making a precise hand gesture with her right hand. Text overlay: 'tiene nutrientes respaldados por la ciencia como la vitamina B12 metilada' (it has science-backed nutrients like methylated vitamin B12). The office background and lighting are consistent. This scene highlights the scientific backing and specific beneficial ingredients of the product.
1:20talking head methylfolate and d3 no shortcuts The female presenter is in a medium-close-up shot, at her desk, holding the First Day container. She uses an open hand gesture and then makes an 'okay' sign, smiling reassuringly. Text overlays appear: 'metilfolato y vitamina D3' (methylfolate and vitamin D3) and then 'nunca atajos baratos. JAMÁS' (never cheap shortcuts. NEVER). The office background and lighting are consistent. The scene emphasizes premium ingredients and rejects cheap alternatives, reinforcing the product's value proposition.
1:24girl and woman with first day container A medium shot captures a young girl (same as in scene 2), wearing a pink t-shirt, and an adult woman in a kitchen setting. The girl, with a playful smile, holds up a First Day container to the woman, who looks at it with a soft smile. The background consists of warm wooden kitchen cabinets and countertops. The lighting is bright and natural. Text overlay: 'y First Day no es solamente una vitamina' (and First Day is not just a vitamin). This scene emphasizes family interaction and the product's integration into daily life.
1:26child in bed with first day container A close-up shot shows a young boy (same as in scene 25), with curly dark hair, lying in bed. He is wearing a red and white tie-dye t-shirt and playfully shaking a First Day container, looking towards the camera with a slight smile. The bed features a blue and white patterned duvet with cartoon dog characters. The lighting is soft and natural, suggesting a comfortable home environment. Text overlay: 'es la diferencia entre' (it's the difference between). This scene portrays the product as easy and enjoyable for children.
1:28hand holding gummy food background A tight close-up shot focuses on a hand holding a single, sun-shaped, reddish-orange gummy vitamin. The gummy is detailed, with a slightly textured surface. The background is a shallowly focused, vibrant display of fresh fruits and vegetables, including strawberries, broccoli, and orange slices, implying natural ingredients and health. A First Day container is blurred in the background. The lighting is bright and appealing. Text overlays: 'más o menos bien' (more or less well) and 'y lo que realmente es correcto para la salud de tu hijo' (and what is really right for your child's health). This scene visually contrasts the product's quality with generic alternatives.
1:30talking head first day clean trusted The female presenter is in a medium-close-up shot, at her desk, holding the First Day container. She points towards the camera, then presents the product with open hands, smiling confidently. Text overlays continue from the previous scene: 'y lo que realmente es correcto para la salud de tu hijo' (and what is really right for your child's health), then 'First Day, creada limpia' (First Day, created clean), and finally 'respaldada por la ciencia y confiada por los padres' (backed by science and trusted by parents). The office background and lighting are consistent. This scene serves as a strong call to action and summarizes the product's key benefits.
1:34product showcase first day gummies A rapid montage of overhead, close-up shots showcases different First Day gummy products. Each shot features a blue cylindrical container from an elevated angle. A hand enters the frame, opening the lid to reveal various colors and shapes of gummies inside (red, yellow, brown). Text overlays introduce specific products: '3-in-1 Probiotic', 'Calming Magnesium', and '“No Junk”™ Multi'. A 'NO JUNK' circular badge animates onto the last container. The background is a clean, bright, light-gray surface. The cuts are quick, and the motion is dynamic, highlighting the product variety.
A static, full-screen graphic displays the iconic red and white Target bullseye logo centered on a plain white background. The logo is clean and instantly recognizable. The scene is a quick branding moment.
1:40end card target availability A static end card features a light blue background with large white text at the top: 'Real results you can taste & feel.'. Below this, three First Day product containers are arranged centrally, each a different color and labeled for 'Women', 'Kids', and 'Teens'. Surrounding the products are fresh fruits: a sliced peach, a pile of raspberries, and a halved grapefruit, emphasizing natural ingredients. At the bottom, a prominent red rectangular button with white text reads: 'Now available at Target'. The overall aesthetic is clean, vibrant, and product-focused, reinforcing both brand identity and retail availability.
