0:00statistical text black women
The scene displays white text against a plain white background. Initially, the text "Black women are twice as likely to die from" appears centrally on screen. This is then followed by the rest of the sentence, completing to "Black women are twice as likely to die from cervical cancer, and 40% more likely to die from breast cancer than white women." The text is in a dark navy blue, sans-serif font. Below this, a smaller asterisk and citation "*U.S. Department of Health and Human Services, Office of Minority Health" fade in at the bottom right corner of the screen. The overall color palette is stark white with dark blue text, creating a clean, informative, and serious tone. There is no camera movement.
0:07statistical text hispanic women
This scene presents new white text against a plain white background. The text, in a dark navy blue, sans-serif font, reads: "Hispanic women are 40 percent more likely to be diagnosed with cervical cancer, and 30 percent more likely to die from the disease, than non-Hispanic white women." A small asterisk and a citation "*U.S. Centers for Disease Control and Prevention" appear at the bottom right of the screen. The visual style is identical to the previous scene, maintaining a clean, informative aesthetic with a white background and dark blue text. There is no camera movement.
0:14talking head madison keys medium shot
The scene features a medium shot of Madison Keys speaking directly to the camera, framed from the chest up. The background consists of a light grey wall with horizontal brick-like grooves, evenly lit from the front, creating soft shadows. White text overlays appear sequentially, displaying her spoken words: "I think that", then "equality in health care is not where it should be.", followed by "Statistically, obviously, there's black women and Latin women", and finally "and just pretty much a lot of people of color who". A purple lower-third graphic with the WTA logo and the text 'MADISON KEYS USA' is present in the bottom left corner. The lighting is soft and even, highlighting her face without harsh shadows. The dominant colors are muted grey, white, and the purple of the graphic. Her expression is serious and empathetic as she speaks, occasionally using subtle hand gestures. The camera remains static.
0:28talking head madison keys close up
This is a close-up shot of Madison Keys, framed from the shoulders up, speaking. The camera is positioned slightly to her right, looking towards her left. The background is split between a dark blue wall on the left and a lighter grey/white wall on the right, creating a distinct visual contrast. The lighting highlights her face, with soft shadows. White text overlays her speech: "don't get the care that they should and they're not listened to". Her expression is focused and passionate, her brow slightly furrowed as she speaks. The color palette includes the dark blue and lighter grey of the background, along with her warm skin tones. The camera remains static.
0:32talking head madison keys medium shot continuation
The scene returns to the medium shot of Madison Keys, framed from the chest up, speaking directly to the camera. The background is again the light grey wall with horizontal brick-like grooves. White text overlays continue to appear, displaying her dialogue: "as much as they should be. And I think it's great that Hologic is pushing towards", then "more equality in health care because it's absolutely crucial that those statistics that we have out there should not be what they are". The lighting is soft and even. Her expression remains serious and sincere, and she continues to use subtle hand gestures. The lower-third graphic with her name and logo is no longer present. The dominant colors are muted grey and white. The camera remains static.
0:44talking head madison keys close up continuation
The scene reverts to a close-up shot of Madison Keys, framed from the shoulders up. She is speaking, positioned slightly to her right, looking towards her left. The background once again shows the distinct split of dark blue on the left and lighter grey/white on the right. White text overlays her continued speech: "and having companies who are pushing towards more equality in health care is incredibly important." Her expression is still intense and focused, conveying the importance of her message. The lighting remains soft and even. The color palette of dark blue, grey, and her skin tones is consistent. The camera remains static.
0:51call to action text
The scene transitions back to a clean, minimalist white background. Centered on the screen, dark navy blue, sans-serif text appears: "Make your health a top priority". The lighting is bright and even, reinforcing the clean aesthetic. The color palette is limited to white and dark blue, maintaining the informative and straightforward tone established earlier. There is no camera movement.
0:54logo and website info
The final scene displays a large, prominent logo centered on a pure white background. The logo features a stylized purple silhouette of a female tennis player in mid-serve, enclosed within a circular shape. To the right of the circular emblem, the word "HOLOGIC" is written in a dark purple sans-serif font, with the '®' symbol. Below it, "WTA TOUR" is displayed in a larger, bolder purple sans-serif font, with 'WTA' subtly integrated into a stylized 'W'. Below the main logo, in smaller, dark navy blue sans-serif text, is the call to action: "See your healthcare provider today. screeningsforher.com". The lighting is bright and uniform. The dominant colors are vibrant purple, dark navy blue, and white, creating a strong brand presence. There is no camera movement.
