0:00intro beauty shot
A medium close-up shot features a young Black woman, angled slightly to her right, gazing confidently into the camera with a subtle, radiant smile. Her dark, glowing skin, enhanced with a rosy blush on her cheeks, is illuminated by soft, frontal lighting. She wears a simple white tank top. Vibrant animated fuchsia-pink concentric circles expand and contract around her head and shoulders, adding a dynamic and playful element to the bright white background. The 'CLINIQUE' logo, in clean white sans-serif text, is prominently overlaid in the center of the frame. The overall color palette is fresh and vibrant, dominated by white, the model's rich skin tone, and bright pink accents.
0:00product application close up
An extreme close-up focuses intensely on the right cheek and eye area of a young Black woman as she applies a fuchsia-pink stick product. Her right hand, featuring short, neatly manicured nails, holds the cylindrical product with a silver base, pressing it gently onto her cheekbone. A vivid pink blush is already visibly applied to her cheek, creating a striking contrast with her dark skin tone. Her right eye, partially visible, is wide and focused on the application. The background is a pristine, bright white, ensuring the product and the action of application are the sole points of attention. The lighting is soft and natural, emphasizing the texture of her skin and the product's color.
0:01model showcasing product
A medium close-up shot captures a young Black woman smiling broadly and looking directly into the camera. She holds a fuchsia-pink, cylindrical Clinique Chubby Stick with a shiny silver base near her right temple, showcasing the product. Her left hand is raised, with fingers partially visible and obscuring a small portion of her left cheek. Her cheeks are visibly rosy with freshly applied blush. The background is a clean, stark white, creating high contrast and making the subject and product stand out prominently. Soft, even lighting bathes her face, highlighting her radiant skin and bright white teeth. The overall mood conveyed is cheerful, playful, and confident.
0:02product lineup text
A wide, eye-level shot displays a neatly arranged, linear row of approximately 12 to 15 Clinique Chubby Sticks. The products are all cylindrical with varying colored tops (ranging from soft pinks, fuchsias, corals, oranges, deep reds, to warm browns) and consistent shiny silver bases, standing upright on a pristine white surface against a clean white background. Each stick is clearly branded 'CLINIQUE CHUBBY STICK', with some specifying 'moisturizing lip color balm' or 'cheek color balm'. Above this colorful array, the black sans-serif text 'Color that's made to play.' is centrally displayed. The lighting is soft and even, designed to highlight the subtle textures and diverse color range of the products.
0:03dynamic product display text
A dynamic and artfully arranged display of several Clinique Chubby Sticks is presented against a pure white background. The products are positioned at various angles, some standing upright, some lying diagonally, and some overlapping, creating a visually engaging and energetic composition. The dominant colors among the sticks are vibrant pinks, corals, and reds. A prominent, larger coral Chubby Stick is angled to the right in the foreground, clearly showing its silver base and the 'CLINIQUE CHUBBY STICK CHEEK COLOR BALM' branding. Other smaller and larger sticks are scattered around it, contributing to the playful aesthetic. Text overlays in black sans-serif font include 'New shades' and 'Clinique Chubby Sticks™' at the top left, and 'Dermatologist tested.' with a distinctive 'C' logo at the bottom left. The lighting is bright and clean, meticulously highlighting the product details and conveying a fresh, modern aesthetic.
0:05call to action screen
A vibrant graphic screen features a striking two-tone angular background. The upper left portion is a bright, warm orange, while the lower right portion transitions to a rich, dark red. These two bold colors meet precisely along a diagonal line dissecting the center of the screen. Centered in clean white sans-serif typography, the call to action reads: 'Shop now at'. Directly beneath this text, a semi-transparent, light grey 'ULTA BEAUTY' logo is prominently displayed, serving as the clear identifier for where to purchase the featured products. The screen is designed with a minimalist, high-impact aesthetic for immediate brand recognition and consumer action.
