0:00aerial fireworks and text
A high-angle, wide shot captures the illuminated facade of a large, multi-story building at night. The building is adorned with thousands of small, twinkling lights that create a dazzling display. Above the building, a spectacular fireworks show is in progress, with bright golden and white pyrotechnic streaks ascending into the dark sky, casting an ethereal glow. The camera is positioned overhead, looking down at an angle, showing parts of the street below with faint car lights. The lighting is dramatic and festive, with strong highlights from the fireworks and building lights contrasting against the dark night, creating a luxurious and celebratory atmosphere. Dominant colors are deep blue-black for the sky, golden-white for the fireworks and building lights, and muted brown-grey for the building structure. Overlay text reads 'Saks' logo, 'THE SAKS HOLIDAY SHOW', 'IS Back', and 'WATCH NOW'.
0:01holiday window oven display
A medium shot focuses on a festive holiday window display at eye level. The window frame is heavily decorated with lush green garlands interwoven with warm white string lights, creating a cozy and inviting glow. Inside the display, a large, stylized oven is visible, glowing with an intense red light from within. Within the oven, decorative, oversized gingerbread men or similar festive baked goods are arranged on a rack, creating a sense of warmth and holiday baking. The background is a dark, indistinct blur of the street at night, hinting at the outside environment. The lighting is warm and bright from the display elements, contrasting with the cool ambient light outside, setting a joyful and inviting mood. The dominant colors are warm white, festive green, and glowing red.
0:02holiday window street diorama
A medium shot captures another elaborate holiday window display, featuring a miniature diorama of a quaint city street scene at night. The perspective is looking down a narrow, artificially lit street flanked by tall, stylized brown buildings with numerous windows, giving a sense of depth. A bright yellow classic New York taxi cab, adorned with small Christmas lights and red gift boxes, is parked on the street. Behind the taxi, stacked gift boxes and a decorative birdcage are visible, adding to the festive theme. On the right side of the frame, a classic lamppost adorned with a green Christmas wreath and string lights illuminates the scene. The ground is covered in white, simulating snow. The lighting is warm and inviting, with a soft glow from the streetlights and miniature building lights, creating a nostalgic and whimsical atmosphere. The overall color palette includes warm yellows, browns, reds, greens, and whites.
0:03aerial diamond lights fireworks
An aerial, high-angle shot captures the upper facade of the building, which is now adorned with geometric, diamond-shaped light structures that project outwards, creating a mesmerizing three-dimensional effect. These diamond lights are primarily white and blue, appearing to pulsate or shimmer gently, giving a futuristic yet elegant feel. Above the building, a fireworks display continues, with golden and white fireworks bursting against the dark night sky, leaving trails of smoke. The camera's perspective emphasizes the architectural patterns of the building and the intricate light installations. The lighting is dynamic, with bright flashes from the fireworks and the cool, geometric glows from the building lights, creating a sense of spectacle and grandeur. The color palette consists of dark blues, whites, and golden hues.
0:04aerial full facade lightshow
A high-angle, wide shot shows the entire facade of the Saks Fifth Avenue building at night. The building is spectacularly illuminated with a dynamic light show that features cascading blue and white lights flowing downwards, creating a curtain-like effect. Large, three-dimensional diamond-shaped light installations are prominent on the facade, varying in size and orientation, with some appearing to 'float' above the building. Above this dazzling display, a continuous fireworks show erupts, sending golden-white streaks and bursts into the dark night sky. The camera's perspective is from a slight distance and above, allowing a full view of the impressive light show and fireworks, emphasizing the scale and grandeur. The lighting is grand and elaborate, with cool blue and white tones dominating the building lights and warm gold from the fireworks, creating a celebratory and awe-inspiring ambiance. The primary colors are dark blue, white, and gold.
0:05aerial brand call to action
This final shot is an aerial, high-angle view of the Saks Fifth Avenue building, similar to the previous scenes, showcasing its full illuminated facade and the ongoing fireworks display in the night sky. The building is bathed in a warm, subtle glow from its intricate holiday lighting, with diamond-shaped structures prominent, adding texture and dimension. The fireworks, now predominantly pink and white, continue to explode gracefully above the building, adding a celebratory and elegant atmosphere. The overall mood is luxurious and festive, with a clear branding message. The lighting is a mix of warm and cool tones from the building lights and vibrant flashes from the fireworks, providing visual interest. The color palette includes dark blue, muted browns of the building, and the rich pinks and whites of the fireworks. The 'Saks Fifth Avenue' logo in elegant white script is centrally placed over the building, with 'WATCH NOW' in a smaller white font below it as a call to action.
