0:00playdoh flattened
An overhead medium shot displays a light wooden rolling pin flattening a dark brown, elongated piece of play-doh on a clean, stark white surface. The play-doh initially appears thick and rounded, then becomes progressively flatter and wider as the rolling pin moves over it. Bright, neon green text appears sequentially on the screen: first "A HEALTHY POOP", then "IS SUPPOSED TO BE", and finally "THE LENGTH OF YOUR FOREARM". The lighting is bright and even, casting minimal shadows, highlighting the smooth textures of the play-doh and rolling pin against the matte white background. The overall color palette is minimalistic with shades of brown, wood, white, and a vibrant green text overlay, creating a clean and instructional aesthetic.
0:03narrator explaining poop
A medium shot frames an African American man from the waist up, standing directly facing the camera, speaking and gesturing expressively with both hands. He is positioned in what appears to be a home kitchen or dining area, with warm-toned wooden cabinets forming the background. The lighting is soft and warm, highlighting his features. Text overlays appear sequentially: first, "So if you're pooping out pebbles,", then "having diarrhea,", and finally "or worse not pooping every day.". The man's facial expression is engaging and his body language is open, conveying a conversational tone. The dominant colors are the man's blue and the warm wood tones of the background, creating a comfortable, homey atmosphere.
0:07collage distended stomachs
This scene presents a 3x3 grid, showcasing nine individual medium shots of different people, both men and women of various ethnicities, revealing their midsections. Some individuals gently touch their bellies, while others stand in profile, looking at their reflections in mirrors or directly at the camera with expressions ranging from concerned to contemplative. The background environments vary from bathrooms to bedrooms, suggesting personal spaces. A yellow text box overlays the center of the grid, reading "You might have 5 to 15 pounds of waste in your gut.". The lighting across the different clips is generally soft and natural. The overall color palette is diverse due to the multiple subjects and settings, but maintains a consistent theme of personal health and introspection.
0:11narrator holding coffee
A medium shot captures the African American narrator speaking directly to the camera, holding a clear glass mug containing a golden-brown beverage in his left hand. He stands in a well-lit hallway with light-colored walls and a classic light fixture on the ceiling. A white text box with the words "I thought I was 'regular'" is displayed on the lower part of the screen. The lighting is bright and even, creating a clear and inviting atmosphere. The color palette is dominated by the neutral tones of the hallway, the dark blue of his attire, and the rich color of the coffee.
0:13narrator drinking coffee
A medium shot shows the African American narrator, now wearing a black t-shirt, taking a sip from a clear glass mug. He is positioned in front of warm-toned wooden kitchen cabinets. A white text box with the words "until I started to drink" is visible on the lower part of the screen. The lighting is bright and natural, consistent with an indoor setting during the daytime. The focus is on the act of drinking, with his eyes closed in concentration as he takes a sip. The color palette includes the dark tones of his shirt, the warm wood of the cabinets, and the amber liquid in the mug.
0:14coffee being stirred
A close-up shot focuses on a spoon stirring a rich, dark brown, frothy coffee in a white ceramic mug. The surface of the coffee is covered in small, delicate bubbles, indicating its freshness or the addition of milk/creamer. Green text, "this mushroom coffee.", is overlaid on the lower portion of the frame. The background is softly blurred but suggests an outdoor or naturally lit environment, with hints of green foliage. The lighting is bright and natural, creating highlights on the coffee's surface. The color palette is warm and inviting, dominated by the browns of the coffee, the crisp white of the mug, and the subtle green in the background.
0:15narrator expressing satisfaction
A medium shot features the African American narrator, back in his blue hoodie and beanie, speaking animatedly directly to the camera. He gestures with both hands in a wide, open motion, conveying enthusiasm. He is in the same well-lit hallway with light-colored walls and a light fixture on the ceiling. A white text box with the words "When I tell y'all," is displayed. The lighting is bright and consistent. His expression is very energetic and positive, indicating strong endorsement or excitement. The colors are dominated by the blue of his attire and the bright, neutral tones of the background.
0:16narrator with tablet
A medium shot focuses on the African American narrator, now wearing a dark blue tank top and a black durag, looking directly at the camera with a serious yet engaged expression. He holds a light-colored tablet with both hands at chest level, subtly adjusting his grip. The background features a light-colored wall with a framed piece of floral artwork, adding a touch of domesticity. A yellow text box reads "the amount of poop that's coming out". The lighting is soft and warm, casting gentle shadows. The color palette is muted, with the dark tones of his clothing contrasting with the lighter wall.
0:19narrator with book
The medium shot continues with the African American narrator, still in his tank top and durag, now holding an open book, 'Rich Dad's Increase Your Financial IQ', up towards the camera. He maintains a direct gaze. A yellow text box reads "of my body is disgusting". The background and lighting remain consistent with the previous scene. The book's purple cover and prominent title are clearly visible, contrasting with the man's dark attire. The scene emphasizes the textual message with the book serving as a prop, though its content is unrelated to the text overlay.
0:21narrator with controller
In a medium shot, the African American narrator is seen, still in his tank top and durag, now holding a grey PlayStation controller with both hands. He looks intently towards the left of the frame with a focused, almost intense expression. A yellow text box reads "and incredible at the same time.". The background is consistent with the previous two scenes. The lighting is soft and warm. The scene conveys a sense of seriousness, despite the playful prop, emphasizing the message of the text overlay. The colors are dominated by the dark blue of his top and the neutral tones of the room, with the grey controller adding a distinct element.
0:22narrator checking stomach in mirror
A medium wide shot shows the African American narrator, now dressed in a red hooded sweatshirt and grey athletic shorts, standing in a hallway. He is facing a large mirrored closet door, with his reflection clearly visible. He pulls up the front of his red hoodie to reveal his stomach, while smiling broadly at his reflection. Green text appears on the lower portion of the screen: "I've literally lost 6 pounds in a week". The background features white doors and light-colored walls, indicating a home interior. The lighting is bright and natural, creating a cheerful atmosphere. The color palette is bright with the red hoodie contrasting with the neutral walls and grey shorts.
0:24narrator drinking coffee again
A medium shot again shows the African American narrator, now in a black t-shirt, taking a sip from a clear glass mug. He is located in the same well-lit hallway as before, with light-colored walls and a classic ceiling light fixture visible. Green text, "since drinking it every day.", is displayed on the lower part of the screen. His eyes are closed as he drinks, conveying a sense of satisfaction. The lighting is bright and consistent. The color palette emphasizes the dark tones of his shirt against the bright, neutral background, with the amber coffee adding a warm accent.
0:25narrator walking on air
A medium shot captures the African American narrator, back in his blue hoodie and beanie, speaking animatedly to the camera while gesturing with both hands. He is in the same well-lit hallway. White text overlays appear: first "And when I tell you", then "I feel like I'm walking on air.". His gestures are broad and enthusiastic, reinforcing his feeling of lightness and well-being. The lighting is bright and even. The color palette is consistent with previous scenes in this location, featuring the dark blue of his attire against the light neutral walls, creating a vibrant and positive feel.
0:28narrator toxic laxatives
A medium shot shows the African American narrator in a red hooded sweatshirt, with the hood up, covering his head. He appears to be in a dimly lit indoor setting. He looks around with a concerned or slightly uncomfortable expression, clutching his stomach with his right hand. Yellow text appears: "Unlike those toxic laxatives that only work for a day or two". The video has a desaturated, slightly greenish-grey tint, emphasizing a feeling of discomfort or negative experience. The dark environment and muted colors contribute to this somber mood, contrasting sharply with previous scenes.
0:31narrator slow bowels
A medium shot captures the African American narrator, in his red hooded sweatshirt and grey athletic shorts, standing in a hallway and looking at his reflection in a mirrored closet door. He holds a light-colored tablet in his hands, looking somewhat perplexed or uncomfortable as he glances between the tablet and his reflection. Yellow text appears, reading "and make your bowels slow down EVEN MORE over time.". The scene is desaturated with a cool, slightly greenish tint, suggesting a negative experience or outcome. The background features white doors and light-colored walls. His body language conveys a sense of stagnation or being weighed down.
0:36ryze mushroom coffee package
A close-up, slightly overhead shot reveals a dark purple-brown bag of 'RYZE Mushroom Coffee' standing upright within a white cardboard box. Surrounding the bag are various types of fresh and dried adaptogenic mushrooms, including light-colored clusters, flat grey and brown varieties, and thin orange strands. Green text appears: "RYZE has adaptogenic mushrooms". A green plant leaf is visible in the upper left corner, providing a natural accent. The lighting is bright and even, highlighting the textures of the mushrooms and the branding on the coffee bag. The color palette is earthy and natural, featuring rich browns, purples, and various mushroom hues against the white box and green foliage.
0:39cgi glowing intestine
A CGI animation displays a translucent blue human torso with a bright, glowing green large intestine. The internal organs are visible within the silhouette of the body. A white text box with the words "that support the gut" is overlaid. The background is dark and indistinct. The glowing green intestine is the focal point, symbolizing health and activity within the digestive system. The contrast between the dark background, blue body, and vibrant green internal organs creates a stark and informative visual.
0:39narrator consistent poops
A medium shot frames the African American narrator, wearing his blue hoodie and beanie, standing outdoors against a light-colored brick wall and a white door. He speaks directly to the camera with an open, confident expression, using both hands to gesture emphatically. White text overlays appear sequentially: "so you poop", then "CONSISTENTLY.", then "Every.", then "Single.", and finally "Day. Long, solid poops.". The lighting is bright and natural, indicating an outdoor setting. His body language is animated and reassuring, emphasizing the positive outcomes. The color palette is dominated by the blue of his attire and the neutral tones of the brick and door.
0:44lions mane mushrooms
An overhead close-up shot displays several clusters of white, fluffy Lion's Mane mushrooms arranged on a circular wooden cutting board. Green leaves are artfully placed around the edge of the board, adding a touch of natural vibrancy. Green text, "It has Lion's Mane,", is overlaid on the lower part of the screen. The lighting is bright and natural, casting soft shadows that give depth to the mushrooms' intricate textures. The color palette is dominated by the pristine white of the mushrooms, the warm tone of the wood, and the fresh green of the leaves.
0:45shiitake mushrooms
A close-up shot focuses on a pile of brown Shiitake mushrooms, showcasing their distinct caps and stems. They are arranged closely together on a dark, textured surface. Green text, "Shiitake,", is overlaid on the lower part of the screen. The lighting is slightly directional, creating subtle highlights on the mushroom caps. The color palette is earthy, dominated by various shades of brown and beige, with a darker background emphasizing the mushrooms' natural tones.
0:46cordyceps mushrooms
An overhead close-up shot features a collection of dried, orange-hued Cordyceps mushrooms. They appear as thin, elongated, and somewhat tangled strands, piled on a circular wooden cutting board. Green text, "Cordyceps,", is overlaid on the lower part of the screen. The lighting is bright and natural, highlighting the delicate structure of the dried mushrooms. The color palette is vibrant yet natural, with the distinctive orange of the Cordyceps contrasting with the warm, light wood of the board.
0:47turkey tail mushrooms
A close-up shot displays a pile of grey and brown Turkey Tail mushrooms. These mushrooms are distinctive for their fan-like, layered, and often multicolored appearance, resembling the tail feathers of a turkey. They are arranged on a dark, textured surface. Green text, "and Turkey Tail,", is overlaid on the lower part of the screen. The lighting is soft and even, revealing the subtle color variations and ribbed textures of the mushrooms. The color palette is predominantly earthy and muted, with shades of grey, brown, and hints of darker tones, creating a natural and organic feel.
0:48cgi microbiome flow
A CGI animation shows a translucent blue human torso holding a white 'RYZE' mug. The internal digestive system, particularly the intestines, is highlighted with a dynamic, glowing green effect. This glow expands and contracts, simulating movement and flow, representing the balancing of the microbiome. An orange glow pulsates around the entire gut area, emphasizing its importance. A white text box with the words "that help balance the microbiome and keep the flow going." is displayed. The background is dark. The animation clearly illustrates the product's purported effect on gut health through visual metaphor. The color palette is dramatic, with the blue body contrasting with the bright green and orange glowing elements.
0:51various mushrooms overview
An overhead medium shot displays an arrangement of various fresh and dried mushrooms on a clear surface, possibly glass, with vibrant green leaves visible underneath. The selection includes white Lion's Mane, brown Shiitake, orange Cordyceps strands, and layered grey/brown Turkey Tail mushrooms. Green text, "These mushrooms are prebiotics", is overlaid. The lighting is bright and natural, indicating an outdoor or well-lit indoor setting, and casts subtle shadows, adding depth. The arrangement is artistic, highlighting the distinct forms and colors of each mushroom type. The color palette is rich with natural greens, whites, browns, and oranges, emphasizing the organic nature of the ingredients.
0:53cgi good bacteria
An extreme close-up CGI animation showcases numerous rod-shaped bacteria, rendered in shades of blue and green, actively floating and moving against a bright, out-of-focus green background. The bacteria appear to be in constant motion, suggesting a thriving microscopic environment. A white text box with the words "that feed good bacteria" is overlaid. The bright green background creates a vibrant, almost energetic, feel, consistent with healthy growth. The color palette is dominated by cool blues and greens, creating a clean, scientific, yet engaging visual of microscopic life.
0:55cgi starving bad bacteria
A full body CGI animation presents a translucent wireframe human body, drinking from a cup. As the liquid enters, the internal digestive system within the torso lights up with a vibrant green glow, representing good bacteria thriving. A white text box with the words "and help them thrive, starving bad bacteria to death." is displayed. The background is dark and grid-like, giving a futuristic or clinical impression. The action of drinking directly correlates with the internal transformation, clearly illustrating the product's benefit. The color palette is cool and scientific, dominated by blue wireframes and bright green internal luminescence.
0:58man examining stomach
A medium shot, captured in a desaturated, almost monochromatic tone with a subtle red hue, shows a young adult male in side profile. He stands in a bathroom, looking intently at his distended stomach in a mirror. The background features a white sink, toilet, and white towels hanging on a rack. A white text box reads "Nowadays, a lot of us have an imbalanced gut,". His expression is one of concern or frustration. The stark, desaturated color palette emphasizes the seriousness of the issue, contrasting with the vibrant colors of the solution presented earlier.
1:01cgi bad bacteria
An extreme close-up CGI animation presents a single, elongated, rod-shaped bacterium, rendered in vivid red, with numerous tentacle-like flagella protruding from its surface. It is set against a blurry, pinkish background, suggesting a hostile or unhealthy microscopic environment. A white text box reads "overloaded with bad bacteria,". The red color and active flagella convey a sense of aggression or rapid proliferation. The color palette is dominated by aggressive reds and soft pinks, visually representing 'bad' bacteria.
1:03man eating chips
A medium shot, desaturated with a subtle red tint, shows the young adult male sitting on a grey couch, casually eating chips from a large bag. He looks upwards and to the right, mouth slightly open, appearing to enjoy the snack. A white text box reads "thanks to processed foods,". The background shows a light-colored wall and part of the couch. The lighting is soft and ambient. The scene highlights the consumption of processed foods as a contributing factor to gut imbalance, contrasting the pleasure of eating with the implied negative health consequence.
1:05man stressed
A medium close-up, desaturated with a subtle red tint, features the young adult male seated, his head bowed and his face obscured as he holds his head in his hands. He appears distressed or overwhelmed. A white text box reads "chronic stress,". The background is indistinct, focusing all attention on his expression of stress. The lighting is soft but emphasizes the shadows on his face and hands. The scene effectively conveys the emotional toll of chronic stress, linking it to poor gut health through visual cues and text.
1:06man working on laptop
A medium shot, desaturated with a subtle red tint, shows the young adult male sitting at a desk, typing intently on a laptop. A microphone on a stand is visible to his left, suggesting a workspace or home office setup. A white text box reads "and modern-day life.". The lighting is soft and ambient, highlighting the focused concentration on his face. The scene illustrates the demands of modern life, such as screen time and work, as factors contributing to gut imbalance. The color palette remains muted, maintaining the somber tone.
1:07narrator inflammation gut motility
A medium shot frames the African American narrator, wearing his blue hoodie and beanie, standing outdoors against a light-colored brick wall and a white door. He speaks directly to the camera, using both hands to gesture emphatically. White text overlays appear: "Bad bacteria triggers inflammation" and then "and decreases gut motility,". The lighting is bright and natural, indicating an outdoor setting, similar to previous scenes with this background. His body language is direct and informative, outlining the negative effects of bad bacteria. The color palette is consistent, featuring the blue of his attire and the neutral tones of the brick and door, creating a clear and focused delivery.
