0:00speaker introducing cases
The scene opens with a medium shot of a woman smiling and waving directly at the camera, seated in a gold office chair. She is positioned slightly to the right of the frame, against a vibrant, busy background featuring a bulletin board adorned with various artistic prints, sketches, and a 'California Lars' license plate. The wall behind her is covered in a colorful floral wallpaper with dominant shades of pink, red, and yellow, creating a cheerful and eclectic atmosphere. Bright, soft light illuminates her face and the colorful background evenly. After an initial greeting, she holds up a fan of several Casetify phone cases, showcasing their diverse and colorful designs. The dominant color palette includes various shades of pink, red, green, blue, and yellow from her dress and the phone cases. The text overlay 'CASETiFY ARTISTS' is visible at the top, along with subtitles 'Hi, I'm Brittany Jepsen from the house that Lars built.' and 'My Casetify collection is officially available for the new iPhone 17.'.
0:05phone case polka dots
This scene presents a close-up, overhead shot of a modern smartphone, likely an iPhone, encased in a clear Casetify case featuring a cream background with large, evenly spaced black polka dots. The phone is positioned vertically, centrally in the frame. The background is a flat, light cream color adorned with larger, faded grey polka dots, which provides a subtle contrast to the phone case itself. The lighting is bright and even, highlighting the details of the phone case design. There is no movement within the frame, with the phone case perfectly still. The overall color palette is minimalistic, focusing on cream, black, and grey. The 'CASETiFY ARTISTS' logo is overlaid at the top of the screen, along with the subtitle 'My Casetify collection is officially available for the new iPhone 17.'.
0:06phone case floral squares
The scene displays a close-up, overhead shot of a modern smartphone, enclosed in a clear Casetify case adorned with a vibrant, grid-like floral pattern. The design consists of nine squares, each featuring a stylized flower in different color combinations against a pastel background, including light blue, light pink, orange, yellow, and green. The phone is oriented vertically and sits centrally on a background composed of large, overlapping, pastel-colored floral motifs, echoing the case's design but in a softer, more abstract manner. The lighting is bright and evenly diffused, accentuating the crispness of the case's pattern. No movement occurs in this frame; the phone case is static. The color palette is cheerful and diverse, dominated by various pastel hues and bright accents from the floral designs. The 'CASETiFY ARTISTS' logo remains at the top, and the subtitle 'I have the perfect new case for you.' is displayed at the bottom.
0:07speaker holding cases reprise
This scene is a return to the medium shot of the woman, identical in framing and setting to the opening segment. She is again seated in a gold office chair, smiling and looking at the camera, holding a fan of multiple Casetify phone cases in her hands. The colorful, floral patterned wallpaper and the artistic bulletin board serve as the background, maintaining the same vibrant and creative studio ambiance. The bright, even lighting casts no harsh shadows, highlighting the cheerful mood. She holds the cases slightly higher, displaying them clearly. The color palette is rich with pinks, reds, blues, greens, and yellows, reflected in her dress and the phone accessories. The 'CASETiFY ARTISTS' logo is positioned at the top, and the subtitle 'I have the perfect new case for you.' is visible at the bottom.
0:08closeup pink floral case
The shot transitions to a close-up of a Casetify phone case, held by the woman's hands, which are visible in the lower part of the frame. The focus is entirely on the phone and its case. The case features a vivid hot pink background adorned with smaller, repeated red floral patterns, each flower having a tiny yellow center. The phone itself has dark, visible camera lenses, indicating a modern iPhone model. The background is blurred, showing soft hints of the colorful patterned wall from previous scenes. The lighting is soft and focused on the case, making its colors pop. The woman's fingers gently adjust the phone, creating a subtle, dynamic movement. The dominant colors are hot pink, red, and yellow, contrasting with the blurred background. The 'CASETiFY ARTISTS' logo is at the top, and the subtitle 'These are all my designs.' is displayed.
0:10closeup lilac wavy case
This close-up shot features another Casetify phone case, held by the woman's hands, which are still visible at the bottom of the frame. This case displays a soft lilac background with prominent, flowing dark green wavy stripes that run horizontally across the phone. The modern iPhone within the case is dark, with its camera lenses clearly visible. The background remains a soft, out-of-focus blur of the colorful studio wall, directing all attention to the phone case. The lighting is consistent, providing bright, even illumination. As the woman's hands hold the phone, they make minor, careful adjustments to showcase the design. The primary colors are lilac and dark green from the case, complemented by the subtle, blurred hues of the background. The 'CASETiFY ARTISTS' logo is present, along with the subtitle 'I love that Casetify is so supportive of the art community.'.
0:13closeup striped scalloped case
The scene continues with a close-up of a third Casetify phone case, held by the woman's hands. This particular case features a creamy yellow base, divided vertically by a central thick green stripe, flanked by two thinner pink stripes. On either side of this central striped panel, there are vertical rows of large, half-circle (scalloped) patterns in bright red. The phone, a modern iPhone model, is still visible within the case with its dark camera lenses. The background remains a soft, indistinct blur of the colorful studio, emphasizing the phone case. Bright, even lighting ensures the intricate design is clearly visible. The woman's hands subtly adjust the phone for optimal viewing. The prominent colors are creamy yellow, green, pink, and bright red. The 'CASETiFY ARTISTS' logo and the subtitle 'They are the only phone cases I use.' are displayed.
0:15closeup pink wavy case
This segment features a close-up shot of a fourth Casetify phone case, held securely by the woman's hands. The case showcases a light pink background adorned with bold, contrasting red wavy stripes that traverse horizontally across the entire surface. The embedded smartphone, a modern iPhone, is visible through the clear case, with its dark camera array standing out. The background is a soft, indistinct blur of the colorful studio, keeping the focus entirely on the phone case. The lighting is bright and evenly distributed, highlighting the vibrant colors and pattern. The woman's hands hold the phone steady, with only minimal, subtle adjustments to angle it. The dominant colors are light pink and red from the case, set against the blurred, multi-colored backdrop. The 'CASETiFY ARTISTS' logo is at the top, and the subtitle 'I love the pop of color they add to my outfits.' appears at the bottom.
0:17overhead multiple cases
An overhead shot reveals a collection of nine Casetify phone cases, artfully arranged on a light brown wooden surface. The cases are displayed face-up, showcasing their diverse and colorful designs. The arrangement is slightly staggered but generally organized, filling most of the frame. Designs include the pink floral, lilac wavy, red scalloped, and pink wavy cases seen previously, along with new ones featuring a blue and white floral pattern, a clear case with wavy orange borders, and a multicolored floral grid. The wooden background has a natural grain, providing a warm, neutral base for the vibrant cases. Bright, ambient lighting from above illuminates the scene evenly, making each design distinct. All cases are static. The color palette is extremely varied and cheerful, encompassing pinks, reds, blues, greens, yellows, oranges, and lilacs. The 'CASETiFY ARTISTS' logo is positioned in the top center, and the subtitle 'I love the pop of color they add to my outfits.' is at the bottom.
0:19speaker taking selfie
The scene returns to a medium shot of the woman from the chest up, mirroring her earlier appearance. She is smiling broadly and holding a phone with a pink case featuring red wavy stripes up to her face, as if taking a selfie. Her body is slightly angled towards the camera, but her attention is directed towards the phone. The same colorful floral wallpaper and artistic bulletin board create the familiar, vibrant background. The bright, even lighting ensures her face and the phone are well-lit. There's a subtle, joyful tilt to her head as she poses. The dominant colors are the pink and red of her dress and phone case, set against the multi-colored backdrop. The 'CASETiFY ARTISTS' logo is at the top, and the subtitle 'They've got military grade drop protection without sacrificing style and if' is present.
0:20phone case drop test
This close-up shot focuses on a Casetify phone case, specifically the cream one with red scallops and green/pink stripes, as it drops onto a surface. The case falls from the top of the frame and lands on a light grey countertop or table surface. Behind the countertop is a light green pegboard, marked with grid lines and small holes, suggesting a workspace. A ruler or measuring tool is visible along the top edge of the pegboard. The lighting is bright and even, highlighting the impact. The action is quick and demonstrates the durability of the case. The colors are dominated by the cream, red, green, and pink of the case, contrasted with the light grey and pale green background. The 'CASETiFY ARTISTS' logo is at the top, and the subtitle 'They've got military grade drop protection without sacrificing style and if' continues.
0:21speaker sitting on cabinet
The scene shifts to a wide shot, showcasing the woman sitting casually on a white, five-drawer filing cabinet in what appears to be a brightly lit craft or creative studio. She is wearing the same vibrant pink and orange patterned dress and red clogs. She holds the cream, red, and green striped/scalloped phone case in her left hand, often looking at it or holding it up. The room features a light green wall with a large pegboard to her right, holding an assortment of tools and craft supplies like scissors, rulers, and clamps, neatly organized. To her left, part of a wall with bold yellow and pink vertical stripes is visible, along with a black-framed art print of a stylized tulip. Bright, diffused light fills the room. She shifts her gaze from the camera to the phone, occasionally smiling or looking thoughtful. The overall color palette is lively and eclectic, combining pink, yellow, green, red, and white. The 'CASETiFY ARTISTS' logo is present, and the subtitle 'you're upgrading your phone, you can recycle your old case through their Re-Casetify program.' is displayed.
0:28speaker walking away
Maintaining the wide shot of the craft studio, the woman stands up gracefully from the white cabinet, still holding the phone case. She then turns and walks out of the frame towards the right, her back partially visible as she exits. The colorful setting, with the light green wall, pegboard of tools, yellow and pink striped wall, and tulip art print, remains consistent. The bright, ambient lighting continues to illuminate the entire space. Her movement is fluid and purposeful, as if ending a demonstration and moving on to the next task. The dominant colors of the room and her dress continue to be pink, yellow, green, and white. The 'CASETiFY ARTISTS' logo is still at the top, and the subtitle 'Shop the collection at the link in my bio only on Casetify.com.' is shown.
0:31casetify artists logo
The final scene is a static graphic featuring the 'CASETiFY ARTISTS' logo. The background is split horizontally into two solid color blocks: the top half is a soft, light pink, and the bottom half is a deep royal blue. The logo itself is presented in a rectangular white box with a thick black border, centrally placed where the two color blocks meet. The text 'CASETiFY ARTISTS' is in black, sans-serif capital letters, with distinct red dots replacing the standard dots on the 'i's, adding a playful pop of color. The lighting is flat and even, highlighting the clean graphic design. There is no movement or action in this frame. The color palette is simple yet impactful, with the contrasting pink and blue serving as a vibrant backdrop for the brand's identity.
