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HookVisual HookTalking HeadProduct DemoBenefit-FirstMedium ShotStatic FrameText OverlayDialogue On CameraBackground MusicConfidentHappyMale PresentExpert AuthorityProduct In HandValue PropositionOn-Brand Color PaletteSeasonal ContextBrand Mention Spoken

Transcript

0:00is the beginning of award season.

0:01And I am seeing a lot of guys on the carpet doing double breasted coats.

0:05So I want to give this a try as well.

0:08I love this color, it's a nice dark chocolatey brown.

0:11I like it as a casual non-button look like this.

0:14Or we can go with the proper button-up fit like this.

0:17What's also nice is if I want to mix and match and dress it down with a nice pair of Express jeans,

0:23I can do that as well.

0:24Go check it out. Express online has a lot of new options this year.

Text on Screen

0:00TOP TREND FOR SPRING! The Double-Breasted Blazer

Scenes (2)

0:00double breasted blazer formal demonstration

The scene opens with a well-dressed Asian man, approximately 30-40 years old, putting on a dark brown double-breasted blazer over a crisp white dress shirt and dark brown trousers. He smiles confidently at the camera. The camera is positioned at a medium shot, framing him from the waist up, and remains mostly static. The background is a brightly lit bedroom with light cream walls and a striking dark teal accent wall behind a bed with a blue duvet. To the right of the bed, a collection of hexagonal wooden shelves adorns the wall, displaying small decorative items. A large potted cactus is visible to the left. Overhead lighting casts a soft, even glow, minimizing harsh shadows. As he speaks, he gestures towards the blazer, explaining its features and style. Text overlays 'TOP TREND FOR SPRING!' and 'The Double-Breasted Blazer' are consistently displayed in white, sans-serif font over the lower half of the frame. He demonstrates wearing the blazer unbuttoned, with his hands casually in his pockets, and then buttons it up to showcase a more formal appearance. His facial expressions are friendly and engaging.

0:17double breasted blazer casual demonstration

This scene continues from the previous one, maintaining the same medium shot framing of the Asian man and the identical bedroom background with its teal accent wall and hexagonal shelves. The lighting remains soft and even. The man is still wearing the dark brown double-breasted blazer over a white dress shirt, but he has now changed his trousers to light blue washed denim jeans. He demonstrates the blazer worn unbuttoned with the jeans, showcasing a casual yet stylish look. He explains how the blazer can be mixed and matched to dress down, emphasizing its versatility. He subtly adjusts the blazer and jeans while speaking directly to the camera with a confident and engaging smile. The same white text overlays 'TOP TREND FOR SPRING!' and 'The Double-Breasted Blazer' are visible at the bottom of the frame.

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