0:00unboxing and intro The scene opens with a medium shot of a visibly fit man in his mid-30s, with short dark hair and a neatly trimmed beard, seated at a light-colored wooden desk. He is engrossed in opening a small, rustic cardboard box, which is partially open to reveal several sleek, pastel-colored tins labeled "alice". The background is dominated by a large window with white horizontal blinds, allowing bright, natural daylight to illuminate the scene, creating soft shadows. The overall lighting is bright and even. The man is wearing a simple grey t-shirt and a dark beaded bracelet on his left wrist. His expression is focused and intrigued as he carefully handles the packaging. A blue text overlay across the top of the screen reads, "Daily hack for guys who train," setting the context for the video.
This is an extreme close-up shot, focusing intimately on a pair of male hands. These hands are carefully, almost deliberately, breaking apart two connected squares of dark chocolate. Each chocolate square features a subtle, embossed mushroom design on its surface, indicating the product's unique selling point. In the softly blurred background, the keys of a silver laptop keyboard are visible, suggesting a workspace or a moment of focus during a workday. The lighting is bright and clear, highlighting the texture of the chocolate and the skin on the hands. The overall color palette is warm, with the rich brown of the chocolate contrasting with the metallic hints of the laptop and the man's skin tone. The camera remains static, capturing the precise action.
0:03supplement problem visual The scene abruptly transitions from a blurred, fast-moving image to a static, wide shot of a cramped, brightly lit shelf. The blur effect implies a rapid shift in focus or a chaotic past. The shelf is overflowing with an array of various plastic and glass supplement bottles of different sizes, shapes, and colors (greens, browns, whites, blues, yellows). Many bottles are haphazardly stacked or tilted, suggesting disorganization and perhaps a history of inconsistent use. The lighting is harsh and direct, typical of an indoor storage area, casting minimal shadows. The background is a plain white wall or the interior of a cabinet. A white text overlay on the screen reads, "I've never been consistent with supplements," articulating the problem.
0:05talking head mushroom intro This is a medium shot of the male presenter, captured from the chest up, as he speaks directly to the camera. He has a warm, engaging smile and maintains direct eye contact with the viewer. The background is a clean, minimalist indoor setting: a plain white wall on the left, a vibrant green, leafy houseplant (possibly a Ficus elastica) to his right, and a small, colorful abstract painting with bird-like figures above the plant. The lighting is soft and even, suggesting natural light from an unseen window, creating a pleasant and approachable atmosphere. He is wearing the same casual grey t-shirt as in earlier scenes. His hand gestures are expressive but controlled, adding emphasis to his words as he begins to introduce a new concept. A text overlay, "So I started looking," appears on screen.
0:06alice product display The camera provides a perfectly overhead, medium shot looking directly down into an open, natural-colored cardboard box. Inside, four sleek, rectangular metal tins are arranged. Each tin is a different color – light blue, black, maroon, and iridescent silver – and prominently features the "alice" brand logo in a stylish white font. Above the tins, on the inside flap of the box, a distinctive black graphic of a stylized mushroom on a long stem is visible, along with the word "mushrooms." The background is a uniform, light surface, making the product the clear focal point. The lighting is bright and even, casting minimal shadows and emphasizing the clean design of the packaging. A white text overlay at the bottom of the frame reads, "and that's when I found alice," visually connecting the product to the presenter's narrative.
0:08brainstorm product focus This scene is a close-up, angled shot focusing on a pair of male hands. The hands are seen opening a light-colored, possibly off-white, rectangular metal tin. As the lid is lifted, it reveals neatly arranged, dark chocolate squares inside, each embossed with a small mushroom symbol. The tin is part of the "alice" brand, with its logo subtly visible on the tin's exterior. In the upper background, the silver keyboard of a MacBook Pro laptop is discernible, suggesting a modern and productive setting. The lighting is bright and clear, highlighting the detail of the chocolate and the metallic sheen of the tin. The man then removes one square of chocolate, holding it up for a clear view of the mushroom imprint. A white text overlay reads, "Brainstorm is the one that got me hooked."
0:11brainstorm ingredients visual 1 An overhead close-up shot presents an "Alice" branded tin of mushroom chocolates, specifically the "BRAINSTORM" variant, prominently centered in the frame. The tin is light grey with black text. Surrounding and partially covering the tin is an artistic arrangement of various real mushrooms. Fluffy, white Lion's Mane mushrooms with their characteristic cascading tendrils are visible, along with vibrant, orange, spaghetti-like Cordyceps mushrooms. The combination emphasizes the natural ingredients used in the product. The lighting is soft and diffused, highlighting the textures of both the metal tin and the organic mushrooms, creating an earthy and authentic feel. A white text overlay states, "It's infused with lion's mane and cordyceps."
0:13brainstorm ingredients visual 2 This scene is an extreme close-up, providing a highly textured and vibrant visual. A single square of dark chocolate, identical to those seen previously with the embossed mushroom symbol, is placed centrally. It rests on a dense, bright orange bed of dried Cordyceps mushrooms. The contrast between the deep brown of the chocolate and the vivid, intricate patterns of the Cordyceps is striking. The lighting is direct and intense, accentuating every detail and texture, from the smooth surface of the chocolate to the fibrous strands of the mushrooms. The overall impression is one of natural potency and rich flavor. A white text overlay appears at the bottom, stating, "two of the most".
0:14brainstorm ingredients label A static, close-up, overhead shot focuses on the back label of an "Alice" branded white metal tin. The label is densely packed with small black text, detailing nutritional facts, ingredients, and other product information. Key ingredients like "Lion's Mane Extract 8:1," "Cordyceps Extract 8:1," "Guarana," and "Phosphatidylserine" are explicitly highlighted by a white text overlay that scrolls over them, emphasizing their importance. The Supplement Facts panel is clearly visible, listing "Serving Size 1 Piece," "Calories 30," and other dietary information. The ethical and quality certifications like "Vegan," "Gluten Free," and "Ethically Traded" are also readable at the top. The overall lighting is bright and even, ensuring all text is legible. The text overlay finishes with "well researched mushrooms for cognitive function."
0:16talking head focus benefit This scene features the male presenter in a medium shot, speaking directly and enthusiastically to the camera. He maintains consistent eye contact and a genuine smile, conveying confidence and personal satisfaction. He uses dynamic, expressive hand gestures to illustrate his points, particularly when describing his improved mental state. The background is consistent with previous talking head shots: a clean white wall, a lush green houseplant to his right, and a colorful abstract bird painting. The lighting remains soft and natural, creating a bright and inviting visual environment. Text overlays appear sequentially: "Getting into the flow state feels easy now," followed by "like my focus goes from 0 to 100." His tone is upbeat and persuasive.
0:20zen x product focus Similar to Scene 6, this is a close-up, angled shot of male hands, this time opening a light-blue rectangular metal "Alice" tin. The "alice" logo is visible on the tin's exterior. Inside, dark chocolate squares, each embossed with the distinct mushroom symbol, are neatly arranged. In the upper background, the silver keyboard of a MacBook Pro laptop is softly blurred. The man's hands are carefully lifting the lid to reveal the product. The lighting is bright and even, highlighting the product and the action. A white text overlay on the screen reads, "Zen-X uses rhodiola," introducing another product variant and its key ingredient for stress relief.
0:21zen x benefit visual This medium shot captures the male presenter seated comfortably on a sunny outdoor balcony, embodying a state of calm. He is reclined in a casual folding chair, his eyes gently closed, and his hands clasped together over his lap in a relaxed posture, suggesting meditation or deep relaxation. The background features a slatted outdoor blind, a rustic birdhouse hanging nearby, and some artificial green foliage, creating a peaceful, natural ambiance. Strong, warm sunlight streams in from the upper right, creating bright highlights and casting soft shadows, enhancing the sense of serenity. He is wearing a grey t-shirt and light-colored jeans. A text overlay stating, "to calm your nervous system," directly connects his serene demeanor to the product's benefit.
0:23nightcap ingredients visual The scene begins with a rapid, blurring motion, visually signaling a transition, before settling into an overhead close-up shot. The main subject is a single, dark chocolate square with the signature mushroom emblem, positioned centrally. This chocolate piece is artfully arranged on a backdrop of deep, reddish-brown Reishi mushrooms, known for their distinct woody, fan-like appearance. The texture of the Reishi mushrooms is intricate and prominent, contrasting with the smooth surface of the chocolate. The lighting is soft but clear, emphasizing the natural elements. A white text overlay, "And Nightcap uses reishi," introduces another specific product and its key ingredient, followed by "magnesium, and l-theanine for deep sleep," which quickly transitions into the next visual.
0:25nightcap product focus This overhead close-up shot features a partially unwrapped "Alice" branded dark chocolate bar lying on a pristine white bed duvet. The wrapper is dark, possibly black, with minimalist white text and small mushroom graphics. Next to the chocolate bar, a matching rectangular "Alice" tin, likely the Nightcap variant, is visible, partially open. The composition is clean and serene, suggesting a nighttime ritual or a relaxing environment. The lighting is soft and diffused, creating a peaceful ambiance. A text overlay reads, "magnesium, and l-theanine for deep sleep," directly linking the product to its intended benefit of promoting restful sleep.
0:27nightcap benefit visual The scene captures a medium shot of the male presenter from an earlier scene, now in a dimly lit bedroom setting. He is positioned beside a bed with white bedding, and his right arm is extended towards an "Alice" Nightcap tin situated on a simple wooden nightstand. A warm, glowing Himalayan salt lamp on the nightstand emits a soft orange light, providing the primary illumination and creating a cozy, sleepy atmosphere. His body is turned slightly towards the nightstand, and his expression suggests sleepiness or preparing for rest. He is wearing a white t-shirt. A white text overlay at the bottom of the screen reads, "without any melatonin," highlighting a specific feature of the sleep aid.
0:29talking head girlfriends favorite The male presenter is shown in a medium shot, speaking directly to the camera with a bright, genuine smile that conveys happiness and excitement. He maintains strong eye contact, creating an immediate connection with the viewer. The background is the familiar clean white wall with the green houseplant and colorful abstract bird painting. The lighting is consistent, providing a soft, natural glow. He is wearing the same grey t-shirt. His hand gestures are animated and enthusiastic as he excitedly shares details about his "girlfriend's personal favorite" product, which is revealed through a text overlay: "My girlfriend's personal favorite is Happy Ending," indicating a product with a playful and suggestive name.
0:32happy ending benefit visual This dynamic medium-wide shot captures a playful interaction between a man and a woman as they walk through a white doorway into what appears to be a bedroom. The man, seen from the back, is in the process of pulling off his grey t-shirt, revealing a muscular physique. The woman, walking slightly ahead and looking back at the camera, has long, dark, curly hair and is wearing glasses, a light green crop top, and blue jeans. Both are smiling broadly, exuding happiness and lightheartedness. In the background, part of a bedroom is visible with a bed and a ceiling fan. The lighting is bright and even, typical of an indoor residential setting. A text overlay reads, "which uses maca and cacao to do exactly what you think it does," humorously alluding to the "Happy Ending" product's effects on intimacy.
0:34talking head product experience The man speaks to the camera, holding the "Alice" branded cardboard shipping box, which is closed, in front of him, gesturing slightly with it. The background remains the familiar white wall, green plant, and colorful artwork. The lighting is soft and natural. He maintains eye contact and his smile indicates his satisfaction with the product line. A text overlay, "I've been using all of these," highlights his consistent usage and endorsement of the full range of products.
0:35refrigerator stock An open refrigerator shelf filled with numerous "Alice" branded rectangular metal tins of various colors, representing different product lines. Some tins are stacked, while others are arranged side-by-side, showcasing a significant supply and variety of the mushroom chocolates. The interior of the refrigerator is clean and white, providing a neutral backdrop that makes the colorful tins stand out. The lighting is bright and cool, typical of refrigerator interiors. A text overlay reads, "for about a month and everything," suggesting a consistent usage period.
0:36daily routine benefits montage This scene is a composite, beginning with a medium shot of the man seated at his wooden desk by the window. He is engaged with an "Alice" tin, opening it and then happily popping a piece of chocolate into his mouth. His expression is one of calm contentment and enjoyment. The background shows the window with horizontal blinds and a patterned ceramic mug. The lighting is bright and natural. Sequential text overlays appear: "just keeps getting better," "I'm productive," and "I'm not stressed all the time," visually linking his actions to the product's benefits. The camera remains static throughout this continuous action, capturing his relaxed routine.
0:41shirtless relaxed A full body shot captures the male presenter standing confidently in what appears to be a home office or creative space. He is shirtless, showcasing his muscular and fit physique, and wears patterned dark grey shorts. He holds a ceramic mug in his right hand. The background features a "Hollywood" themed clapboard hanging on a white wall, two black audio speakers, and several potted plants, including a vibrant red light source illuminating the wall behind him, adding a dramatic flair. His posture is relaxed yet self-assured, with his head slightly tilted upwards and a calm expression. The lighting is a mix of ambient room light and the distinct red accent light. A text overlay from the previous scene, "I'm not stressed all the time," persists, reinforcing the sense of well-being.
0:42nightcap bedside ritual This close-up shot focuses on a male hand reaching for a dark-colored, rectangular "Alice" Nightcap tin. The tin rests on a wooden nightstand, positioned next to a prominently glowing Himalayan salt lamp that emits a warm, soft orange light, creating an intimate and cozy evening ambiance. The background is dark and out of focus, emphasizing the nightstand setup. The hand gently picks up the tin, suggesting a habitual action. A white text overlay appears in two parts: "I'm sleeping through the night" followed by "without waking up groggy," directly connecting the product with improved sleep quality.
0:44bathroom confidence The scene is set in a bright, modern bathroom, featuring a male in his mid-30s. He is seen in a medium shot, standing in front of a large, well-lit mirror, adjusting a light brown, possibly corduroy, jacket. He looks at his reflection with a confident and happy smile. The reflection shows him in the same action, creating a sense of self-awareness and satisfaction. The bathroom features white walls, a white counter with a sink, a range of toiletries, and a hanging towel. The lighting is bright and functional, typical of a bathroom. He then looks at the camera (or his reflection) and holds up an "Alice" tin, his smile broadening. A text overlay states, "And yeah, I'm f*cking better too," conveying a strong, positive, and candid endorsement.
0:46talking head holistic improvement The male presenter is once again in a medium shot, speaking directly to the camera with a heartfelt and engaged expression. His smile is warm and genuine, and he uses expressive hand gestures to convey the depth of his transformation. The familiar background of a white wall, green houseplant, and colorful abstract art is present. The lighting is soft and natural, maintaining an inviting atmosphere. He emphasizes the interconnectedness of his well-being, suggesting a holistic improvement. Sequential text overlays appear: "I didn't realize how connected" followed by "all of those things were until I fixed them," underscoring the comprehensive benefits of the products.
0:50talking head calorie stat In a medium shot, the male presenter continues to speak directly to the camera, maintaining his confident and engaging demeanor. He offers a specific detail about the product, his expression remaining friendly and informative. The background is consistent with previous talking head segments. The lighting is soft and inviting. A text overlay highlights a key factual point: "Each square is only 30 calories," providing practical information about the product's dietary aspects. His hand gestures are precise, reinforcing the exactness of the information he's conveying.
0:51nutrition facts detail This static, close-up, overhead shot provides a detailed view of the back label of an "Alice" branded white metal tin. The label is densely printed with small black text, presenting comprehensive nutritional facts and a full ingredient list. The "Supplement Facts" panel is clearly visible, specifically highlighting "Calories 30" and "Total Sugars 1g," which are further emphasized by a white text overlay: "and one gram of organic sugar." Certifications such as "Vegan," "Gluten Free," and "Ethically Traded" are also legible at the top. The lighting is uniformly bright and clear, ensuring excellent readability of all the fine print, providing objective proof of the product's claims.
0:53talking head chocolate all day The male presenter is once more in a medium shot, speaking with an effervescent smile and animated hand gestures directly to the camera. He expresses his extreme satisfaction and enjoyment, highlighting the ease and pleasure of incorporating the chocolates into his daily routine. The background remains the consistent white wall, green plant, and colorful abstract artwork, maintaining a familiar and pleasant setting. The lighting is soft and natural. He proudly declares his "healthiest routine," reinforced by sequential text overlays: "I'm basically eating chocolate all day," followed by "and it's the healthiest routine I've ever had." His body language conveys genuine delight and strong endorsement.
0:57talking head call to action The video concludes with the male presenter in a medium shot, delivering a direct and persuasive call to action. He maintains steady eye contact, a confident smile, and uses clear, inviting hand gestures. The familiar background of the white wall, green plant, and colorful abstract artwork anchors the scene. The lighting is consistent and inviting. He addresses potential customers who might be struggling to find a suitable wellness routine, positioning "Alice" as the solution. Sequential text overlays appear: "If you've been struggling to find a research backed, full day wellness routine that works for you," and then "this is your sign to check out Alice." His tone is encouraging and authoritative, guiding the viewer towards trying the product.
