0:00man walking uphill
A medium shot captures a man from behind and slightly to his left, walking uphill on a rugged, grassy terrain. The ground is dry, with patches of green moss and scattered grey rocks, suggesting a wild, natural landscape. The lighting is bright and natural, indicating a clear day, with subtle shadows cast by the rocks. The camera follows the man as he moves, maintaining a steady focus. He is wearing a substantial brown shearling jacket with a cream fleece lining, blue jeans, and dark boots. He also wears dark sunglasses and brown leather gloves. The dominant colors are earthy browns, yellows, and muted greens from the landscape, complemented by the warm brown of his jacket. Overlaid in the center of the frame is yellow text that reads, 'LAYERS DESIGNED TO WORK TOGETHER'.
0:02man standing on rock
A full shot frames the man standing confidently atop a prominent grey boulder, positioned on a sun-drenched, rugged hillside. The camera is slightly below him, emphasizing his presence against the expansive natural backdrop. The landscape is characterized by dry, yellowish-green grass, sparse vegetation, and numerous large grey rocks. The sky is bright blue with scattered white clouds, suggesting crisp, clear weather. Sunlight bathes the scene, creating distinct shadows and highlighting the textures of the rock and grass. The color palette remains predominantly natural and earthy. The man's stance is relaxed yet commanding, as he gazes towards the left side of the frame, overlooking the distant scenery. Yellow text overlay reads, 'COTTON THAT BREATHES', positioned centrally.
0:05man adjusting jacket
This is a medium shot focusing on the man's upper body, specifically from his chest to mid-thigh. He is actively adjusting the front of his brown shearling jacket, which has a prominent cream-colored fleece lining that is now partially visible. Beneath the jacket, a cream-colored sweater with a distinctive dark green geometric fair isle pattern is revealed. The background is a blurred continuation of the rocky, grassy hillside, providing a shallow depth of field that keeps the man and his clothing in sharp focus. Natural, diffused sunlight illuminates the scene, enhancing the textures of the garments. Yellow text overlay, 'WOOL THAT INSULATES', is positioned over his lower torso.
0:07close up jacket details
An extreme close-up shot intensely focuses on the textural details of the man's clothing. The brown suede exterior of the shearling jacket is visible on the right, with its soft, cream-colored fleece lining prominently displayed along the opening. To the left, the cream-colored sweater with its precise dark green geometric pattern is in sharp focus, showcasing the knit's quality. The man's gloved hands briefly enter the frame, highlighting the shearling and adjusting the jacket. The background is completely blurred, ensuring all attention remains on the fabric and design details. The natural lighting emphasizes the softness of the materials. Yellow text overlay at the bottom center reads, 'DESIGNED FOR SOFTNESS AND STRUCTURE'.
0:09torso view with jacket open
A medium shot frames the man's torso, from chest to mid-thigh, as he stands with his brown shearling jacket unbuttoned and slightly open. The cream-colored fleece lining is clearly visible, framing the cream sweater with its distinct dark green geometric pattern. His hands are casually tucked into his jeans pockets. The background, though out of focus, reveals the familiar rocky, grassy hillside under a bright, sunny sky. The lighting is soft and even, highlighting the textures and colors of the clothing. The overall color palette is warm and earthy, with the greens of the sweater adding a touch of contrast. Yellow text, 'DESIGNED FOR SOFTNESS AND STRUCTURE', remains centrally located over his lower torso.
0:11man photographing coastline
A wide shot presents the man standing on a rugged, grassy cliff edge, overlooking a breathtaking coastal landscape. Below him, a pristine sandy beach curves around a vivid turquoise bay, leading to distant, majestic mountains under a bright blue sky with scattered white clouds. The sun is high, casting crisp shadows and illuminating the scene vibrantly. He is holding a professional camera with a telephoto lens, actively aiming it towards the expansive view. The textures of the dry grass and rocks are sharp in the foreground. He has added a grey beanie to his outfit. Yellow text, 'WARMTH WHERE IT MATTERS', is overlaid in the lower center, contrasting with the vibrant natural colors.
0:12torso view with brand name
This scene is a medium close-up of the man's torso, mirroring the framing and composition of the earlier scene where his jacket is open. His brown shearling jacket, with its cream fleece lining, is displayed open over the cream sweater adorned with a dark green geometric pattern. His hands are in his jeans pockets. The background is a soft blur of the rocky, grassy hillside under natural bright light. The overall mood is consistent with the previous shots, emphasizing product quality and comfort. The previous text overlay is replaced by the brand name, 'FAHERTY', in bright yellow letters, centrally placed on his lower torso, serving as a clear brand identification.
