0:00sketch to color animation start The scene opens with a detailed, hand-drawn pencil sketch of a whimsical winter village landscape on a plain white background. The drawing depicts a multi-story house, a smaller red house, a shop stall, a large Christmas tree with a star, and various figures ice skating, sledding, and walking. There are also small trees and winding paths. As the scene progresses, vibrant colors begin to animate and fill the outlines of the sketch. The background transitions from stark white to a rich, dark forest green, providing a striking contrast to the incoming colors. The camera maintains a static, overhead shot, capturing the entire illustration as it starts to come alive with color.
0:01full color illustration This scene continues from the previous one, showing the complete transformation of the pencil sketch into a fully colored and vibrant illustration of a winter village. The background is a deep, forest green, against which various elements like snow-covered houses (one brown, one red, one blue), a bright green Christmas tree adorned with colorful ornaments and a golden star, people ice skating and sledding, and cars (a green car with a tree on top, a blue pickup truck) are rendered in a charming, illustrative style. The overall color palette is rich and festive, dominated by greens, reds, blues, and whites, with warm yellow lights emanating from the windows of the houses. The camera remains static, presenting a full, high-angle view of the cheerful, animated winter wonderland.
0:03product in hand demonstration The camera frames a medium close-up shot focused on a pair of hands holding an iPhone 14 Pro Max (identifiable by the large camera module) encased in a Pela phone case. The phone case features the fully colored winter village illustration seen in the previous scenes, perfectly replicated on its matte, dark green surface. The person holding the phone is subtly swaying, indicating movement to background music. In the blurred background, warm, out-of-focus fairy lights create a festive, cozy ambiance. The lighting is soft and warm, highlighting the phone case and the person's hands. The person's red top and reindeer headband suggest a holiday or festive context. The scene emphasizes the product's design and its connection to the animated art.
0:05pela logo end card The final scene features the 'pela' logo, rendered in a distinctive lowercase, sans-serif white font, centered prominently against a solid black background. The logo is static and appears crisp and clean. The overall aesthetic is minimalist and professional, serving as a clear brand identifier. The scene is evenly lit, ensuring the white logo stands out sharply against the dark backdrop. This serves as a concluding brand statement or end card for the video.
