0:00talking head explaining products
A medium shot frames a Black woman speaking directly to the camera, positioned behind a rich wooden table. Her upper body, from the waist up, is visible, with her arms resting on the table. The background features a teal wall adorned with a diverse gallery of framed pictures, primarily in black, white, and gold, along with a small hanging plant in a white pot on the right. A light blue and white striped pillow from a sofa is partially visible on the left. The lighting is bright and even, casting soft illumination on her face without harsh shadows, indicating professional front lighting. The dominant color palette includes the warm rust-orange of her top and the dark brown of the table, contrasted by the cool teal of the wall. Throughout the scene, text overlays appear in the center of the screen, presenting phrases like "The worst thing for your gut is" or "The best thing for your liver is," accompanied by illustrative emojis of food items (e.g., french fries, alcohol, donuts, energy drinks) with a red 'X' to signify negatives, or various mushroom types (e.g., Turkey Tail, Cordyceps, Reishi, Lion's Mane, King Trumpet) with a green checkmark to signify positives. The camera remains static throughout this segment.
0:31traditional medicine preparation
A medium shot captures an older East Asian man, appearing to be in his 60s or 70s, meticulously preparing traditional ingredients. He is dressed in a formal, cream-colored tunic with an intricate gold-patterned panel on the chest and distinctive frog closures. He stands in front of a tall, dark wooden cabinet filled with numerous small, labeled drawers, characteristic of an ancient apothecary or traditional medicine shop. On the wooden counter in front of him, a variety of dried herbs, roots, and other organic materials are arranged in a large woven basket and smaller ceramic bowls. He is precisely using a small, traditional balance scale, consisting of a wooden stick and a tiny metal pan, to measure a white powdery substance. The lighting is soft and warm, highlighting the textures of the ingredients and the man's focused demeanor. The color palette is rich with earthy browns, greens, and the warm tones of his clothing, creating an atmosphere of heritage and deliberate practice. Text overlays appear, stating "ancient Eastern medicine" and "to support the mind and body."
0:34making mushroom coffee
A medium shot shows the same Black woman from the initial scene, now at the wooden table, demonstrating the preparation of a drink. She is holding a brown branded pouch of "RYZE Mushroom Coffee" featuring a prominent orange mushroom design. In front of her, a clear glass mug sits on the table. She uses a small spoon to transfer dark powder from the pouch into the mug, then pours hot water from a sleek, grey thermal bottle. Subsequently, she adds a white creamer or powder from a slim, white cylindrical container marked with an "RS" logo. The background remains consistent with the first scene: a teal wall adorned with framed pictures and a light blue and white striped pillow on a sofa. The lighting is bright and even, illuminating the scene clearly. The color palette combines the warm rust-orange of her top and the rich wooden table with the cool teal background, accented by the brown and orange branding of the coffee product. Text overlays appear sequentially: "instead of spending hundreds of dollars on each one," "I get all 6 of them in one cup of RYZE Mushroom Coffee," and "for less than $1 a cup."
0:42holding coffee cup
A close-up shot focuses on the same Black woman, framed from the chest up, as she holds a clear glass mug filled with a light-colored, frothy beverage, presumably the mushroom coffee she just prepared. She is positioned closer to the camera, with the familiar teal wall background now slightly blurred, suggesting a shallow depth of field. Her facial expression is enthusiastic and satisfied, with a slight smile as she speaks directly to the camera. The lighting is soft and flattering, highlighting her features. The color palette is warm, dominated by her rust-colored top and the reddish-brown of her braids, which complement the creamy tones of the drink against the subtly contrasting teal background. A text overlay stating "It's delicious, organic, and has zero additives" appears on the screen.
0:45animated map mushrooms
This animated scene presents an overhead, three-dimensional rendering of a map of California. The geographical features, including mountains and valleys, are depicted in varying shades of green, giving it a topographical feel. The state borders are clearly outlined in white against a light blue background representing the surrounding ocean. Strategically placed across the green landscape are numerous stylized, orange-capped mushrooms with pale yellow stems, varying in size, visually implying their growth in different regions. In the lower left corner of the map, several fluffy white mushroom-like clusters are also visible. The lighting is bright and clear, enhancing the illustrative quality of the map. The color palette is fresh and vibrant, dominated by greens, blues, and oranges, creating an appealing and informative visual. A text overlay states: "Plus the mushrooms are grown right here in California."
0:47woman waving coffee
A close-up shot of the same Black woman, framed from the chest up, holding the clear glass mug with the creamy beverage. She looks directly at the camera with a wide-eyed, expressive face and raises her left hand, waving it gently as if to draw attention or signal. The background is a slightly blurred teal wall, consistent with earlier scenes. The lighting is bright and direct, clearly illuminating her features. The color palette is warm, with her rust-orange top and reddish-brown braids prominent, contrasting subtly with the light drink. A text overlay appears, stating: "I left a link below."
0:49website product page
A screen recording displays a mobile-optimized product page for "Ryze Mushroom Coffee." At the top, several product images are showcased, including a mug of coffee and the mushroom coffee pouch, accompanied by a prominent "USDA Organic" certification logo. Below the images, a 5-star rating is visible alongside "169,850 Reviews." The product name, "Mushroom Coffee," is clearly displayed, followed by "30 Servings." Further down, a section highlights key benefits and offers, such as a "30-Day Guarantee," "FREE US Shipping," "FREE Mush Magnet," and "FREE Spoon & Scoop," each with a green checkmark. A green call-to-action button, centrally placed, reads "Try it completely risk-free for 30 days." The pricing information is displayed as "$27 $36 25% OFF TODAY," with the unit cost of "$0.90 Per Serving." A large "GET STARTED ->" button is located at the bottom, and a checkbox for "Adjust Shipments or Cancel Anytime" is also visible. The page utilizes a predominantly white background with clear, legible text and colorful product visuals, maintaining a clean and professional aesthetic.
0:51woman holding coffee looking up
A close-up shot frames the same Black woman, seen from the chest up, holding the clear glass mug with the creamy beverage close to her body. Her gaze is directed slightly upwards, and a contented smile plays on her lips, conveying a sense of satisfaction and positive experience with the product. The background is a blurred, light-colored wall or doorway, suggesting a transition to a different, brighter setting compared to the earlier teal wall. The lighting is soft and bright, creating a warm and inviting atmosphere. Her rust-orange top and reddish-brown braids remain prominent, and the light color of the drink is clearly visible. A text overlay reads: "the benefits yourself."
0:52product glamour shot
This scene presents a meticulously arranged product shot, captured from a medium angle outdoors. A clear glass, filled with a light brown, frothy mushroom coffee and garnished with a long cinnamon stick, stands on a rustic, light-colored wooden surface. Directly behind the glass, a branded pouch of "RYZE Mushroom Coffee," featuring a vibrant orange and brown mushroom design, is positioned upright. To the left of the coffee, a distinctive light green ceramic planter, molded into the shape of a head, holds a lush, trailing green plant, adding a touch of organic aesthetic. The background consists of a blurred, dark grey building with a terracotta-tiled roof, set against a bright blue sky dotted with soft white clouds, suggesting a sunny outdoor setting. The lighting is natural and bright, creating gentle highlights on the glass and froth, and soft shadows that add depth. The color palette is a harmonious blend of natural greens from the plant, warm browns from the coffee and wood, and the bold orange and brown of the product packaging, all contrasted by the clear blue sky.
