0:00problem food eggs An overhead static shot displays a cardboard egg carton, partially cropped, positioned in the top-left corner of the frame. Five pristine white eggs are visible within the carton's compartments. The rest of the screen is dominated by a vibrant, solid red background. White sans-serif text overlays appear and animate onto the screen, reading 'People shouldn't have to choose between buying food'. The word 'buying food' is highlighted with a solid yellow background. In the upper right corner, a white AARP logo with a red stylized 'A' is visible. The lighting is even and bright, casting minimal shadows, with a clean and bold color palette of red, white, and yellow.
0:04problem medicine pills The scene shifts to an overhead static shot focused on an orange prescription pill bottle. The bottle is positioned centrally in the frame, with its white child-proof cap prominently displayed. The cap has green text that reads 'OPEN PUSH DOWN & TURN' and 'CLOSE' with directional arrows, indicating its function. The background remains a solid, vibrant red. White sans-serif text overlays 'and buying medicine.' appear below the bottle, with 'medicine.' highlighted in yellow. The lighting is direct and bright, creating a clean, high-contrast image. The dominant colors are red, orange, white, and green, maintaining a stark and impactful visual mood.
0:06founder story aarp A split-screen composition features a black and white historical photograph of the AARP founder, Dr. Ethel Percy Andrus, filling the lower left half of the frame. She is depicted as an older woman, wearing glasses and a formal dress, speaking passionately and gesturing with her right hand. Her facial expression suggests confidence and conviction. The upper right half and the majority of the background are a solid, vibrant red. White sans-serif text overlays appear on the red background, stating 'AARP's founder fought to lower prescription drug prices for seniors.' The phrase 'for seniors.' is highlighted in yellow. The AARP logo is still visible in the upper right corner. The lighting on the photo is typical of archival imagery, contrasting with the bright, modern red background, creating a blend of historical context and contemporary message.
0:10solution call to action The scene is dominated by a solid, vibrant red background. From the top center, a dynamic yellow graphic element descends, forming an inverted triangle with a subtle dotted texture, adding visual interest. White sans-serif text overlays are centrally aligned, reading 'Today we are fighting to lower prices for everyone.' The phrase 'for everyone.' is highlighted with a solid yellow background. The AARP logo is consistently present in the upper right corner. The lighting is uniform and bright, maintaining the bold and clean aesthetic. The movement of the yellow graphic provides a gentle visual hook while the text conveys a strong, solution-oriented message.
This scene serves as the end card, featuring a solid, vibrant red background. Animated yellow bar graphics slide into the frame from the top and bottom, creating a dynamic border-like effect. The top three yellow bars are vertical and evenly spaced, while the bottom three mirror this arrangement. Central to the screen are white sans-serif text overlays that read 'Join AARP in fighting for what's right' followed by 'AARP.org/rx'. The URL 'AARP.org/rx' is highlighted with a solid yellow background, serving as a clear call to action. The AARP logo remains in the upper right corner. The overall lighting is bright and even, maintaining the distinct brand color palette. The animated elements add a sense of urgency and polish to the final message.
