0:00Abstract window light with text
The scene opens with an abstract, sun-drenched view of a building's interior, dominated by a large window frame. Bright, warm sunlight streams in from the upper right, creating significant lens flare and a soft, hazy glow across the frame. The window panes are rectangular, casting stark shadows and highlights. The background appears to be a light-colored wall or interior structure, possibly bricks or tiles, rendered softly out of focus. The overall color palette is warm, with dominant tones of bright white, soft orange, and subtle brown. White text overlays the bottom left portion of the screen, initially showing 'Stay one'. The camera is static, focusing on the interplay of light and structure. The mood is calm and serene, almost ethereal due to the bright, diffused light, suggesting a peaceful, yet expectant atmosphere before the action begins.
0:01Firefighter walking with drink
A medium shot, slightly from behind and to the left, captures a young woman with blonde hair tied in a ponytail, walking purposefully. She is dressed in a dark, possibly quilted jacket over dark leggings, with a white, green-labeled drink bottle in her right hand. The background is a brightly lit, industrial-style interior, likely a fire station garage, with a large open bay door revealing a blurred emergency vehicle (possibly a fire truck with blue and white markings) in the distance. The lighting is practical, with overhead lights illuminating the space. The color palette is muted, with dark clothing contrasting with the brighter background and the green accent of the bottle. White text 'Stay one scoop ahead of fighting on fumes.' is overlaid on the left, with 'ON 48 HOUR SHIFTS.' below. The woman has a determined but relaxed posture, moving with a steady pace as if transitioning between tasks or preparing for a shift.
0:02Firefighter on duty close-up
This scene transitions between close-ups and a slightly wider shot of the firefighter. It starts with a profile close-up of the woman's face, then cuts to a slightly wider shot of her in her black uniform shirt, featuring emblems and a name tag. Her expression is serious and attentive. She then looks down and to the side, appearing to be engaged in an activity, possibly checking equipment or making adjustments. The background is dimly lit and blurred, suggesting the interior of a fire station or vehicle. The lighting is mostly ambient, with some highlights catching her hair and uniform details. The dominant colors are dark blues, blacks, and browns, with subtle glints of silver from her uniform. White text on the screen reads: 'Rachel B. FIREFIGHTER AG1 MEMBER' then 'CALLS DON'T REALLY CARE IF YOU'RE EATING,'. The scene emphasizes her dedication and professional demeanor, highlighting the seriousness of her work.
0:05Dark screen with text and partial face
The scene opens with a completely black screen, overlaid with white text that reads: 'IF YOU'RE TRYING TO SLEEP, OR IF YOU'RE WORKING OUT.' This holds for a moment before transitioning to a very dark, tightly framed close-up shot of the woman's face and upper torso. Her features are mostly obscured by shadow, with only faint light catching the side of her face and the outline of her uniform. The 'BROZOVICH' name tag is still visible. She is looking down, her expression unreadable due to the darkness, conveying a sense of exhaustion or contemplation. The lighting is extremely low key, almost silhouetting her, emphasizing the harshness of her schedule and the demanding nature of her work. The color palette is overwhelmingly dark, with deep blacks and subtle hints of grey and dark blue, creating a somber and reflective mood.
0:07Pouring AG1 powder
A close-up shot focuses on a clear glass bottle with the 'AG1' logo prominently displayed in white. A hand, belonging to the firefighter, holds a dark metal scooper, pouring green powdered supplement into the bottle, which already contains water. The powder creates a misty plume as it enters the liquid. The background is softly blurred, showing an interior setting, possibly a countertop or table. The lighting is natural and bright, highlighting the texture of the powder and the liquid, making the product look fresh and inviting. The dominant colors are the vibrant green of the powder, the clear water, and the subtle tones of the blurred background. White text overlays the bottom of the screen: 'BEFORE AG1, I WAS HAVING'. The focus is entirely on the product preparation, emphasizing a routine of health and wellness.
0:09Drinking AG1
This scene is a tight close-up, focusing on the woman's face in profile as she drinks from the clear glass bottle containing the green liquid. Her eyes are open and focused, and her expression is one of calm concentration. The background is dark and out of focus, drawing all attention to her and the bottle. The lighting is soft but directed, highlighting the contours of her face and the sheen on the glass, suggesting a moment of refreshment. The predominant colors are the vibrant green of the drink, the fair skin tones of her face, and the deep, dark background. White text at the bottom reads: 'SOME TROUBLE MAINTAINING CONSISTENCY.' This scene emphasizes the act of consuming the supplement as a vital part of her routine, portraying a moment of self-care and sustenance.
0:10Firefighter gearing up
A medium shot captures the woman, seen from the waist up, actively putting on her heavy-duty firefighter pants. She wears a black t-shirt underneath, which reveals tattooed arms. She is adjusting the suspenders of the thick, tan and yellow bunker pants, which have reflective stripes. The background is slightly blurred but shows other firefighter gear hanging on racks, suggesting a locker room or equipment area within a fire station. The lighting is warm and functional, illuminating the textures of the heavy fabric. The color palette includes the black of her shirt, the tan and yellow of the gear, and the warm, brick-like tones of the background. White text at the bottom reads: 'MY ENERGY WAS LOW.' Her movements are deliberate and practiced, reflecting the routine of preparing for duty with precision.
0:12Firefighter adjusting gear close-up
This scene opens with a close-up on the woman's face and upper torso as she is still in the process of putting on her gear. She is reaching for something on her right shoulder, likely adjusting a strap or piece of equipment. Her face, seen partially in profile, shows a moment of concentration, then she looks up with a slight nod, perhaps indicating readiness or understanding. The background is dark and out of focus, creating a shallow depth of field. The lighting is soft, highlighting her hair and the details of her uniform shirt, suggesting a practical, task-oriented environment. The color palette is dominated by the dark tones of her uniform and hair, with warm skin tones. The focus is on her meticulous preparation, emphasizing the importance of every detail in her line of work.
0:14Boxing hands close-up
An extreme close-up shot focuses intently on a gloved hand throwing a punch. The hand, encased in a black boxing glove, moves swiftly through the air, suggesting active training and a high level of physical exertion. The background is dark and heavily blurred, making the movement of the glove the sole point of visual interest. The lighting is dramatic, possibly from a single source, creating clear highlights and deep shadows on the glove, emphasizing its texture and speed. The color palette is stark, predominantly black with some subtle blue or grey reflections from the lighting. The action is fast and dynamic, conveying power and intensity, indicating the firefighter's commitment to physical fitness and preparation.
0:15Firefighter ponytail and text
The shot captures the back of the woman's head and upper back. Her blonde hair is neatly tied in a high ponytail, swinging slightly as she moves, indicating active motion. She appears to be adjusting something around her neck or ears, possibly headphones or a collar, suggesting a transition between activities. The background is dark and slightly out of focus, with hints of a brightly lit area further in the distance, providing a subtle contrast. The lighting is soft, creating a glow around her hair, which adds a sense of warmth to the scene. The dominant colors are the blonde of her hair and the dark tones of her clothing. White text at the bottom of the screen reads: 'AND NOW THE BIGGEST CHANGE'. The scene suggests a moment of reflection or transition, focusing on her physical appearance from behind as she moves forward.
0:17Closing garage door
A close-up shot shows the woman's hands gripping the handle of a metal roll-up door or shutter, which she is actively pulling down. The door is blue with horizontal slats, and it moves downwards in the frame. The background is out of focus, showing dark and light areas, creating a shallow depth of field. The lighting highlights her hands and the texture of the metal door, emphasizing the physical effort. The color palette is dominated by the blue of the door, the skin tones of her hands, and the dark elements of her clothing. White text on the screen reads: 'I'VE NOTICED IS HAVING'. The action is purposeful and physical, implying manual labor or routine tasks within the fire station, showcasing her active involvement in daily duties.
0:18Firefighter boxing profile
A dynamic close-up shot captures the woman's face and upper body in profile, as she is actively engaged in boxing. Her gaze is intense, focused forward and slightly to the side, conveying fierce determination. Her hair is still in a ponytail, accentuating her active state. The background is dark and out of focus, emphasizing her action and creating a strong contrast. The lighting creates sharp contrasts on her face, highlighting her determined expression and the effort she is exerting. The color palette is dark, with her skin tones and the occasional glint of light on her dark attire being the main colors. White text at the bottom reads: 'MAINTAINED ENERGY LEVELS'. The movement is swift and powerful, demonstrating her athletic prowess and sustained energy, linking her physical performance to her routine.
0:19Firefighter thoughtful close-up
A close-up shot of the woman's face, slightly from a low angle. She is looking down and to the side, with a thoughtful or slightly weary expression, suggesting a moment of introspection amidst her demanding schedule. Her blonde hair is pulled back, and she wears her dark uniform shirt with some insignia visible. The background is blurred, showing soft, warm light from a window or opening, which creates a gentle, contemplative atmosphere. The lighting is soft and natural, illuminating her face gently. The color palette is muted, with dark blues/blacks from her uniform, her fair skin, and the warm tones of the background light. White text reads: 'MAINTAINED ENERGY LEVELS'. This scene conveys a moment of contemplation or quiet reflection amidst her busy routine, hinting at the mental fortitude required for her job.
0:20Getting into fire truck
A medium shot shows the woman climbing into the driver's seat of a fire truck. She is wearing her dark uniform shirt. Her movements are efficient as she maneuvers into the large vehicle, demonstrating practiced ease. The interior of the truck is visible, with various controls and equipment, and the exterior of the fire station, with brick walls and hanging gear, is visible through the open door, providing contextual details. The lighting is a mix of interior and exterior light, creating some highlights on the vehicle's surfaces. The color palette includes the dark uniform, the red and metallic elements of the truck, and the warm brick of the station. White text on the screen reads: 'I FEEL GOOD FROM MORNING TIL NIGHT.' The scene emphasizes her daily routine and dedication, showing her readiness to respond at any moment.
0:21Firefighter silhouette walking
The scene presents a high-contrast shot of the woman as a silhouette. She is initially walking away from the camera, then turns slightly to face it, her form dramatically outlined against a brightly lit background, possibly an open bay door or a sunlit corridor within the fire station. Her hair, in a ponytail, is visible. The background is an indistinct, bright white area with some faint structural lines, emphasizing the starkness of the silhouette. The lighting is extreme backlighting, creating a strong silhouette effect that highlights her powerful stance. The dominant colors are stark black for her figure and bright white for the background. White text at the bottom reads: 'I'VE BEEN IN THE FIRE SERVICE FOR OVER 20 YEARS,'. The scene evokes a powerful, almost iconic image of a dedicated professional, highlighting her long-standing commitment.
0:22Firefighter laughing with colleague
A medium close-up shot captures the woman, now with a wide, joyful smile and a full laugh. She is sitting in the driver's seat of the fire truck, and a male colleague is partially visible beside her, also smiling. Her head is tilted back slightly in laughter, and her eyes are crinkled with happiness, showing genuine emotion. The interior of the fire truck is visible, with controls and a dark dashboard, providing a realistic setting. The lighting is natural, highlighting her bright expression and the camaraderie between the two. The color palette is a mix of her dark uniform, the red and metallic elements of the truck interior, and her fair skin tones. White text on the screen reads: 'AND WITHOUT THE RESILIENCY'. The scene conveys camaraderie and a lighter moment during her work, demonstrating the importance of teamwork and positive interactions.
0:23Firefighter putting on helmet
A close-up shot focuses on the woman's face as she pulls on a heavy firefighter helmet. Her expression is serious and determined as the helmet descends over her head. Only the lower part of her face is visible for a moment before the helmet covers more, building anticipation. The helmet is dark-colored, possibly black or very dark grey, with a visible strap and traditional styling. The background is dark and out of focus, drawing all attention to the subject. The lighting is functional, accentuating the action of donning protective gear. The color palette is dominated by the dark tones of the helmet and uniform, contrasting with her skin. White text at the bottom reads: 'AND HAVING A WELL ESTABLISHED ROUTINE,'. This scene symbolizes preparation for a dangerous and demanding role, emphasizing the ritualistic nature of gearing up for duty.
0:25Firefighter in full gear smiling
A medium shot captures the woman in full firefighter bunker gear, including a tan jacket with reflective yellow and grey stripes, and a traditional heavy firefighter helmet. She is standing directly facing the camera, with a confident and slight smile on her face, conveying pride and readiness. The background is a fire station, with equipment and brick walls visible, softly blurred, providing a contextual and authentic setting. The lighting is warm and bright, highlighting her gear and her determined expression. The color palette is dominated by the tan, yellow, and grey of her uniform, the dark brown/black of her helmet, and the warm brick tones of the background. White text appears on the screen, continuing the previous sentence fragment. This is a powerful, inspiring portrait, showcasing her strength and professionalism.
0:26AG1 powder and benefits text
An extreme close-up, high-angle shot of a pile of vibrant green powdered supplement, filling the entire frame. The texture of the fine powder is clearly visible, resembling a soft, grassy mound, suggesting natural ingredients. White text appears and expands on the screen, initially reading 'VITAMINS', then 'MINERALS', then 'PRE-& PROBIOTICS', and finally 'SUPERFOODS GREENS'. The text animates, adding more words to form lists of benefits, dynamically presenting the product's features. The lighting is bright and even, showcasing the natural green color of the product. The color palette is dominated by various shades of green, with the stark white text providing contrast. The scene is clean and product-focused, highlighting the ingredients and nutritional value of AG1.
0:29AG1 branding and website
This scene continues with the extreme close-up of the vibrant green powdered supplement, similar to the previous shot, maintaining focus on the product's natural appearance. A dark, rounded object, likely the AG1 scoop or part of the packaging, is subtly present in the foreground, out of focus, adding a tactile element. Large, white, stylized text 'AG1' with the registered trademark symbol appears prominently in the center of the screen, followed by 'drinkAG1.com' in smaller white text below it. The background is still the green powder, retaining its textured appearance. The lighting remains bright and even, ensuring clear visibility of the branding. The color palette is primarily green with white text, providing a clean and impactful visual. This final shot is a clear call to action and brand identification, concluding the advertisement effectively.
