0:00intro product demonstration and host
The scene opens with a dynamic split composition. On the left, a vibrant burgundy 'RYZE Mushroom Coffee' bag stands prominently against a lush green, out-of-focus background of foliage. In the center-right, a clear glass filled with ice and a light brown liquid (mushroom coffee) receives a steady stream of creamy white liquid being poured from above-right, creating a swirling, marbled effect. The lighting is bright and natural, suggesting an outdoor or well-lit indoor setting. In the bottom-right, a dark-skinned man, the host, is framed from the chest up, looking directly at the camera with an expressive, slightly serious facial expression. He gestures with both hands as if mid-sentence. The primary colors are the burgundy of the product bag, the earthy tones of the coffee, and the deep blue of the host's hoodie, all contrasted by the bright green background. White text overlays at the top: 'Do not drink' and 'RYZE Mushroom Coffee'.
0:01host reaction and smoking man
This scene is a quick succession of three shots. First, the host from the previous scene briefly appears in the lower right, looking distressed and clutching his chest with his right hand, while the upper left shows another dark-skinned male with short, wavy black hair, eyes closed and head tilted back, holding his throat as if in pain. This shot is then followed by a rapid blur transition. The final shot reveals a light-skinned male in his 20s or early 30s, with dark, wavy hair, seated outdoors in a wooden chair, smoking a cigarette. He looks away from the camera with a contemplative expression. The outdoor setting features a house in the background and a clear blue sky. The lighting is bright and natural. The host wears a dark blue hoodie, while the man in the initial shot wears a white t-shirt. The smoking man wears a brown and white plaid shirt over a light undershirt and blue jeans. Text overlay appears over the smoking man: 'if you smoke or vape.'
0:03smoking man outdoors
A continuation of the previous scene, showing the light-skinned male in his 20s or early 30s, with dark, wavy hair, seated outdoors in a wooden chair, smoking a cigarette. He exhales smoke and looks away from the camera with a contemplative expression. The background features a house and lush green foliage under a clear blue sky, indicating a bright, natural outdoor setting. He is wearing a brown and white plaid shirt over a light undershirt and blue jeans. The lighting is bright and natural, casting soft shadows. White text overlay at the bottom reads: 'When you smoke or vape,'.
0:04cgi lungs skeleton degrading
An animated CGI rendering of the human respiratory system, specifically the lungs and rib cage, is presented against a dark, featureless background. The lungs, depicted in a dark, unhealthy-looking, almost tar-like texture, are slowly deteriorating, with visible lines and fissures forming across their surface. The translucent white rib cage and spine provide anatomical context. The lighting is stark, highlighting the internal structures. The overall color palette is dark red and white against black, emphasizing the degradation. White text overlays at the bottom: 'you're slowly destroying'.
0:07microscopic cilia view
A highly magnified, monochromatic image resembling an electron micrograph of cilia. These are tiny, hair-like structures, densely packed and appearing in various orientations, creating a textured surface. The background is a granular, darker shade, contrasting with the lighter, elongated cilia. The image emphasizes intricate biological detail. The color palette is grayscale, enhancing the scientific, microscopic feel. White text overlays at the bottom: 'tiny hair-like structures in your lungs called cilia.'
0:10cgi lungs skeleton glowing
An animated CGI rendering of healthy-looking human lungs, depicted in a vibrant pink hue, enclosed by a translucent white rib cage and spine against a black background. A pulsating, glowing pink aura emanates from the lungs, symbolizing activation or healing. The lighting is soft but emphasizes the pink glow against the dark. The color palette is primarily pink, white, and black, creating a sense of vitality and energy. White text overlays at the bottom: 'These are your body's natural cleaning crew, sweeping away mucus and toxins.'
0:12host speaking explaining
The host is framed from the chest up, looking directly at the camera and speaking expressively. He is in an indoor setting with white walls and decorative, modern wall art featuring black and white leaf designs. A black ceiling fan is visible above. He is wearing a dark blue long-sleeved waffle-knit hoodie. His facial expression is serious and informative, with his mouth slightly open as he speaks. The lighting is bright and even, casting subtle shadows. The color palette is dominated by the blue of his hoodie and the white of the walls, with black accents from the fan and wall art. White text overlays at the bottom: 'But all that smoke'.
0:14extreme close up smoke exhalation
An extreme close-up shot of a human face from the nose down, angled slightly to the side. The subject's mouth is exhaling a large, thick cloud of white smoke, which billows and swirls dramatically across the frame, obscuring part of the face. The background is dark and out of focus, making the smoke the central visual element. The lighting is somewhat dramatic, highlighting the texture of the smoke and the contours of the skin. The color palette is dominated by the white smoke and the dark tones of the background, with the skin tone providing a warm contrast. White text overlays at the bottom: 'and those so-called harmless fruit-flavored clouds'.
0:16man coughing various locations
This scene quickly transitions between two distinct shots of a dark-skinned male subject coughing. The first shot is a medium close-up in an indoor setting, likely a home, with white walls and a hint of green plant life in the background. The man wears a light green button-up shirt with a subtle floral or patterned print. He is shown hunched over, coughing into his fist with a pained expression. The second shot is a medium close-up inside a car, with the man in a white t-shirt, again coughing into his fist, looking troubled. The lighting in both scenes is natural and bright. The color palette varies between the patterned green shirt and white walls, and the muted interior of the car. White text overlays at the bottom: 'are paralyzing your cilia, letting gunk build up'.
0:19man sleeping disturbed
A medium close-up shot of a dark-skinned male subject sleeping. He is lying on his side in bed, covered by a green patterned comforter and an orange throw blanket. His face is visible, showing a slightly grimaced or disturbed expression, eyes closed, suggesting restless sleep. The background is a plain wall with a window, softly lit, indicating a bedroom setting. The lighting is dim and soft, typical of a bedroom. The color palette is muted, featuring greens, oranges, and neutral bed linens. White text overlays at the bottom: 'in your lungs.'
0:20product shot coffee and bag
A static product shot featuring the 'RYZE Mushroom Coffee' bag and a glass of iced mushroom coffee. The burgundy bag with its distinctive orange mushroom graphic stands on the left. To its right, a tall, clear glass filled with ice and a light brown, creamy beverage, with a metal straw, sits next to a small green plant in a white pot. The background is a clean, minimalist surface with a subtle wall texture, indicating an indoor, perhaps kitchen or office, setting. The lighting is bright and even, highlighting the product. The color palette is rich burgundy and orange from the bag, earthy brown of the coffee, contrasting with the clear glass and green plant. White text overlays at the bottom: 'And RYZE coffee'.
0:21host speaking product benefits
The host is framed from the chest up, looking directly at the camera and speaking with an enthusiastic and engaging expression. He is in the same indoor setting as previous host shots, with white walls and modern leaf-patterned wall art. A black ceiling fan is visible. He is wearing a dark blue long-sleeved waffle-knit hoodie. He uses his hands expressively as he speaks, palms open and fingers splayed. The lighting is bright and even, creating a clean, modern aesthetic. The color palette is dominated by the blue of his hoodie and the white of the walls. White text overlays at the bottom: 'isn't normal coffee. It's adaptogenic mushroom coffee'.
0:23overhead mushrooms platter
An overhead shot of a wooden circular platter displaying a variety of fresh mushrooms. The platter is placed on a clean white surface, partially in shadow, suggesting natural light from a window. Lush green plants are visible in the top-left and top-right corners, adding a touch of natural vitality to the composition. The mushrooms are diverse in shape and color, including shiitake-like mushrooms, white cauliflower-like clusters, and reddish, fan-shaped reishi mushrooms, along with dried, stringy varieties. The lighting is bright and directional, creating distinct shadows. The color palette is natural, featuring browns, whites, and reds of the mushrooms, contrasting with the green plants and white background. White text overlays at the bottom: 'packed with six powerful mushrooms'.
0:25split screen named mushrooms
A dynamic split-screen shot showcasing three distinct types of mushrooms. The top frame features a close-up of a reddish-brown, textured mushroom with white underside, labeled 'Reishi' in white text. The bottom-left frame shows a pile of brown cap mushrooms, likely shiitake, on a textured wooden surface, labeled 'Shiitake'. The bottom-right frame displays a fluffy, white, brain-like mushroom, labeled 'Lion's Mane', against a brown, textured background. Each mushroom is well-lit, highlighting its unique characteristics. The color palette includes the earthy reds, browns, and whites of the mushrooms, with the contrasting blue background in the 'Lion's Mane' section. The overall composition is clean and informative.
0:26host speaking mushroom benefits
The host is framed from the chest up, looking directly at the camera with an intense and informative expression. He is in the familiar indoor setting with white walls and modern wall art. He wears a dark blue long-sleeved waffle-knit hoodie. His hands are held up, palms forward, fingers splayed, as he speaks, emphasizing his points. The lighting is bright and even, creating a professional look. The color palette is dominated by the blue of his hoodie and the white of the walls, with black accents. White text overlays at the bottom: 'These fungi are potent anti-inflammatories'.
0:29cgi lungs healing animation
An animated CGI rendering of healthy human lungs within a chest cavity, set against a vibrant red background. The lungs appear to be undergoing a healing process, with dark, unhealthy areas shrinking and being replaced by a lighter, pinker, and more vibrant tissue. This transformation suggests recovery and regeneration. The translucent white trachea is also visible. The lighting is subtle but highlights the internal organs. The dominant colors are the red background and the pink/white of the lungs, creating a visually striking and optimistic representation of healing. White text overlays at the bottom: 'that jumpstart your lung healing process.'
0:31host speaking warning
The host is framed from the chest up, looking directly at the camera. He is in the same indoor setting with white walls and modern wall art. He wears a dark blue long-sleeved waffle-knit hoodie. His expression shifts from enthusiastic to more serious, with his mouth slightly open as he speaks. He uses expressive hand gestures, raising both hands with palms open, then bringing them together to emphasize a point. The lighting is bright and even. The color palette is dominated by the blue of his hoodie and the white of the walls. White text overlays at the bottom: 'It sounds great, but when those cilia wake up and start working again, you'll be coughing up'.
0:36man coughing outdoors hoodie
A close-up shot of a dark-skinned male subject, angled slightly upward, coughing intensely. He is wearing a mustard-yellow or light brown hoodie, with the hood pulled up. His hand is covering his nose and mouth as he coughs, and his eyes are squeezed shut in discomfort. The background is a bright blue sky with sparse tree branches, suggesting an outdoor, daylight setting. The lighting is bright and natural, casting clear shadows. The dominant colors are the warm yellow/brown of his hoodie and the stark blue of the sky. White text overlays at the bottom: 'years of built-up mucus and tar.'
0:39host speaking personal experience 1
The host is framed from the chest up, looking directly at the camera with a somber and reflective expression. He is in the familiar indoor setting with white walls and modern wall art. He wears a dark blue long-sleeved waffle-knit hoodie. His right hand is placed over his heart as he speaks, conveying sincerity. The lighting is bright and even. The color palette is dominated by the blue of his hoodie and the white of the walls. White text overlays at the bottom: 'I learned this the hard way.'
0:40man drinking coffee outdoors
A side profile shot of a dark-skinned male subject standing outdoors, drinking from a clear glass jar. He is wearing a light olive green polo shirt. His head is tilted back, eyes looking up as he sips the beverage. The background shows a residential area with green trees, a blue house, and a wooden railing, suggesting a porch or balcony setting. The lighting is bright and natural, indicating a sunny day. The dominant colors are the olive green shirt, the earthy brown of the drink, and the natural greens and blues of the background. White text overlays at the bottom: 'After my first few weeks'.
0:41man drinking coffee indoors
A close-up shot of a dark-skinned male subject, seen from behind a wooden counter, drinking from a clear glass jar. He is wearing a light yellow long-sleeved polo shirt. His eyes are wide as he sips, with a slightly intense, focused expression. The background reveals a modern kitchen with white cabinets, suggesting an indoor, home setting. A small green plant sits on the counter in the foreground. The lighting is bright and clean, typical of a well-lit kitchen. The color palette includes the warm yellow of his shirt, the earthy brown of the drink, and the clean white and wood tones of the kitchen. White text overlays at the bottom: 'of enjoying my creamy mushroom coffee,'.
0:43host speaking gunk experience
The host is framed from the chest up, looking directly at the camera with a slight grimace, as if recalling an unpleasant memory. He is in the familiar indoor setting with white walls and modern wall art. He wears a dark blue long-sleeved waffle-knit hoodie. His right hand is raised, palm out, as if describing something. The lighting is bright and even. The color palette is dominated by the blue of his hoodie and the white of the walls. White text overlays at the bottom: 'I was suddenly hacking up'.
0:44man coughing in kitchen
A medium shot of a dark-skinned male subject in a kitchen, coughing forcefully. He is wearing a brown and white checkered long-sleeved shirt. He is bent over, coughing into his right hand, covering his mouth and nose, with a distressed expression. The background features white kitchen cabinets and a window, indicating an indoor, brightly lit setting. The lighting is bright and even. The color palette includes the brown and white of his shirt, and the clean white of the kitchen. White text overlays at the bottom: 'alarming amounts of gunk. It was nasty.'
0:45host speaking mixed feelings
The host is framed from the chest up, looking directly at the camera with a complex expression, a mix of slight disgust and relief. He is in the familiar indoor setting with white walls and modern wall art. He wears a dark blue long-sleeved waffle-knit hoodie. He gestures with both hands, palms down, as if dismissing something unpleasant but also acknowledging its benefit. The lighting is bright and even. The color palette is dominated by the blue of his hoodie and the white of the walls. White text overlays at the bottom: 'but also freeing at the same time.'
0:47man lifting weights
A medium shot of a dark-skinned male subject lifting dumbbells. He is wearing a blue long-sleeved shirt and black athletic shorts, with large white over-ear headphones. He holds a green dumbbell in each hand, performing bicep curls, his face strained with effort but also smiling, suggesting enjoyment. The background is a brightly lit room with white walls and blinds on a window. A shelf with various items is visible on the right. The lighting is bright and even. The color palette is vibrant, with the blue of his shirt, green of the dumbbells, and bright white background. White text overlays at the bottom: 'I thought the coffee was for more energy,'.
0:49man working on laptop
A medium close-up shot of a dark-skinned male subject intently focused on a laptop. He is wearing a green and blue striped short-sleeved t-shirt. His expression is serious and concentrated as he types. A clear glass jar, possibly containing coffee, sits next to his laptop. The background is a softly blurred indoor setting, suggesting a home office or living room. The lighting is soft and even. The color palette includes the vibrant green and blue stripes of his shirt, and the neutral tones of his workspace. White text overlays at the bottom: 'improved focus,'.
0:50man eating salad
A medium close-up shot of a dark-skinned male subject eating a salad with enthusiasm. He is wearing a dark blue hoodie. He is leaning over a wooden table, taking a bite of salad from a clear bowl containing lettuce, cherry tomatoes, and chickpeas. His eyes are wide, and his mouth is slightly open, conveying enjoyment. The background is a softly blurred indoor setting, likely a dining area, with a small green plant visible. The lighting is soft and natural. The color palette includes the dark blue of his hoodie, the fresh greens and reds of the salad, and the warm wood tones of the table. White text overlays at the bottom: 'better digestion, you know stuff like that.'
0:52host speaking naivety
The host is framed from the chest up, looking directly at the camera with a slightly surprised and bewildered expression. He is in the familiar indoor setting with white walls and modern wall art. He wears a dark blue long-sleeved waffle-knit hoodie. He shakes his head slightly and gestures with one hand, as if confessing his prior misunderstanding. The lighting is bright and even. The color palette is dominated by the blue of his hoodie and the white of the walls. White text overlays at the bottom: 'I did not know what I was getting myself into.'
0:54man drinking coffee outdoors striped
A close-up side profile shot of a dark-skinned male subject drinking from a clear glass jar. He is wearing a navy blue, yellow, and white striped short-sleeved t-shirt. He is looking up and to the right, sipping the beverage with a calm, content expression. The background features blurred green trees and a clear blue sky, indicating an outdoor, sunny setting. The lighting is bright and natural, casting soft highlights. The color palette is vibrant with the blue, yellow, and white stripes of his shirt, and the natural greens and blues of the background. White text overlays at the bottom: 'But my breathing improved dramatically,'.
0:55host speaking benefits continue
The host is framed from the chest up, looking directly at the camera with a genuine smile and enthusiastic expression. He is in the familiar indoor setting with white walls and modern wall art. He wears a dark blue long-sleeved waffle-knit hoodie. He gestures with an open palm as he speaks, conveying honesty and positive experience. The lighting is bright and even. The color palette is dominated by the blue of his hoodie and the white of the walls. White text overlays at the bottom: 'my stamina increased,'.
0:56man running outdoors
A dynamic shot of a dark-skinned male subject running outdoors, seen from a slight low angle as he moves past. He is wearing a grey t-shirt and black shorts. His arms are pumping, and his legs are in mid-stride, indicating active motion. The background is a blurred natural outdoor setting with green trees and sunlight filtering through, suggesting a park or trail. The lighting is bright and natural, creating a sense of energy. The dominant colors are the grey of his shirt and the natural greens of the environment. White text overlays at the bottom: 'my focus improved,'.
0:58man meditating
A medium shot of a dark-skinned male subject meditating outdoors. He is seated on a yoga mat or blanket on a patch of grass, with his legs crossed and hands resting on his knees in a meditative pose. He is wearing a light grey t-shirt and dark shorts. His eyes are closed, and his expression is serene and peaceful. The background is a blurred natural outdoor setting with green foliage. The lighting is soft and natural, creating a calm atmosphere. The dominant colors are the light grey of his shirt and the greens of the natural surroundings. White text overlays at the bottom: 'my digestion got better,'.
0:59man working out push ups
A medium shot, angled slightly downward, of a dark-skinned male subject performing push-ups indoors. He is wearing a dark grey t-shirt and black shorts. He is mid-motion, with his body in a strong plank position, showing muscular effort. The background is a simple indoor setting with a white floor and a hint of a wall, suggesting a home gym or living area. The lighting is bright and even. The dominant colors are the dark grey of his t-shirt and the neutral white/grey of the indoor setting. White text overlays at the bottom: 'my sleep is much better now,'.
1:00host speaking overall benefits
The host is framed from the chest up, looking directly at the camera with a broad, confident smile. He is in the familiar indoor setting with white walls and modern wall art. He wears a dark blue long-sleeved waffle-knit hoodie. He gestures with a slight shrug and open hands, conveying a sense of pleasant surprise and satisfaction. The lighting is bright and even. The color palette is dominated by the blue of his hoodie and the white of the walls. White text overlays at the bottom: 'and I'm no longer coughing up gunk.'
1:02product shot ryze bag no coffee
A clean product shot featuring only the 'RYZE Mushroom Coffee' bag. The burgundy bag with its distinctive orange mushroom graphic is centered against a soft, light background, possibly a wall or studio setting. The lighting is even and bright, emphasizing the product's design. The color palette is dominated by the rich burgundy and orange of the bag, with a neutral background. No text overlays.
1:03host speaking call to action 1
The host is framed from the chest up, looking directly at the camera with a confident and persuasive expression. He is in the familiar indoor setting with white walls and modern wall art. He wears a dark blue long-sleeved waffle-knit hoodie. He gestures with his right hand, pointing towards the viewer, encouraging action. The lighting is bright and even. The color palette is dominated by the blue of his hoodie and the white of the walls. White text overlays at the bottom: 'I've linked Ryze in the bio'.
1:04text overlay product image
A screen with white text overlaid on an image of the 'RYZE Mushroom Coffee' bag and a glass of iced coffee. The text is prominent, likely displaying an offer or a link. The background image is blurred but clearly shows the product packaging and a drink. The overall aesthetic is clean and promotional, focusing on the call to action. The dominant colors are white text against the blurred burgundy and brown product image. Text reads: 'Grab yours today!'.
1:06man holding product smiling
A medium shot of a dark-skinned male subject, smiling broadly and holding the 'RYZE Mushroom Coffee' bag. He is wearing a light green patterned button-up shirt over a white t-shirt. He holds the burgundy bag in his left hand, presenting it to the camera with a proud and happy expression. The background is a brightly lit, simple indoor setting with white walls and a hint of a green plant. The lighting is bright and inviting. The color palette is vibrant with the green shirt and burgundy bag, set against a clean white background. No text overlays.
1:07host speaking call to action 2
The host is framed from the chest up, looking directly at the camera with an enthusiastic and encouraging expression. He is in the familiar indoor setting with white walls and modern wall art. He wears a dark blue long-sleeved waffle-knit hoodie. He points to the bottom of the screen, indicating where to find more information. The lighting is bright and even. The color palette is dominated by the blue of his hoodie and the white of the walls. White text overlays at the bottom: 'right here'.
1:09product shot ryze bag and coffee cup
A static product shot featuring the 'RYZE Mushroom Coffee' bag and a cup of prepared coffee. The burgundy bag with its distinctive orange mushroom graphic stands on the left. To its right, a dark ceramic mug, likely containing hot mushroom coffee, sits. The background is a clean, neutral surface, suggesting an indoor, possibly kitchen setting. The lighting is bright and even. The color palette is rich burgundy and orange from the bag, dark brown/black of the mug, set against a neutral background. No text overlays.
1:10host speaking final words
The host is framed from the chest up, looking directly at the camera with a final, encouraging smile. He is in the familiar indoor setting with white walls and modern wall art. He wears a dark blue long-sleeved waffle-knit hoodie. His hands are clasped together at chest level, conveying a polite and conclusive tone. The lighting is bright and even. The color palette is dominated by the blue of his hoodie and the white of the walls. White text overlays at the bottom: 'and give it a try!'
1:12outro screen product details
A static screen with white text and a product image. The text prominently displays 'RYZE Mushroom Coffee' at the top, followed by bullet points detailing benefits like 'Energy, Focus, Immunity, Stress Support, Gut Health'. A small, clear image of the burgundy RYZE product bag is centered below the text. The background is a clean, white or light grey, creating a minimalist and informative final frame. The primary colors are white text, the burgundy and orange of the product, and a clean white background. This acts as a summary and final call to action.
