0:00ipad case introduction
The scene opens with a close-up, high-angle shot looking down at a person's hands holding an iPad case. The case features a distinctive cream-colored background with abstract, irregularly shaped splotches in shades of dark brown and burgundy, resembling a cowhide or abstract camouflage pattern. The hands are positioned in the lower center of the frame, holding the case upright and slightly angled, showcasing its front cover. In the background, a warm-toned wooden dresser or table surface is visible, along with a blurred white floral arrangement in a glass vase to the upper right. A dark television screen is partially visible on the far left. The lighting is bright and even, casting soft shadows. The overall color palette includes warm browns, cream, and deep reds. White text overlay reads: 'pov: you found a cute case for your iPad'.
0:03case interior detail
This scene is a close-up shot focusing on the interior lining of the iPad case. The case is opened, revealing a dark gray or black surface with a repeating hexagonal honeycomb texture. A finger, with a bright red fingernail, gently taps or slides across this textured surface, demonstrating its feel and material. The lighting remains bright and even, highlighting the intricate pattern. The color palette is dominated by dark gray/black with the pop of red from the fingernail. White text overlay reads: 'built for everyday protection'.
0:05inserting ipad into case
The camera pulls back slightly to a medium shot, showing a person's hands inserting a black-screened iPad into the open dark gray case. The hands carefully align and press the iPad into the soft-shelled frame of the case. The background is a warm-toned wooden dresser or table surface. To the left, the opened flap of the iPad case rests flat. To the upper right, a large bouquet of white hydrangeas in a clear glass vase provides a bright, soft backdrop. The lighting is bright and soft, enhancing the natural wood tones and the clean whites of the flowers. The scene emphasizes the functional aspect of putting the device into its protective cover. White text overlay, partially obscured, appears to be 'built for everyday protection'.
0:07pen holder demonstration
The scene maintains a medium shot, focusing on the iPad now fully encased. A person's hands demonstrate a feature of the case: a pen holder. Initially, a white Apple Pencil is held in the right hand. The hands then maneuver the Apple Pencil into a designated slot along the edge of the iPad case, securing it. The iPad screen is still dark. The wooden dresser and the white hydrangeas remain in the background, providing a consistent, warm and bright environment. Bright, soft lighting illuminates the scene. The primary colors are the warm wood, the white flowers, the dark iPad and case, and the white Apple Pencil. White text overlay reads: 'features a pen holder'.
0:09built in stand demonstration
The shot is a medium-wide angle, showing the iPad in its case on the wooden dresser. The person's hands unfold the front cover of the case, manipulating it to form a triangular stand that props up the iPad at an angled viewing position. The iPad screen remains black. The white hydrangeas are prominently featured in the background, along with the warm wooden surface of the dresser. The lighting is consistent, bright, and soft, highlighting the functionality of the case. The color palette is dominated by the browns of the wood, the white of the flowers, and the dark tones of the iPad and case. White text overlay reads: 'a built in stand'.
0:12final product shot and cta
The scene transitions back to a medium shot of the iPad case, now closed and lying flat on the warm-toned wooden dresser. The distinctive cream background with dark brown and burgundy splotches is prominently displayed on the case's front. The hands of the person gently press down on the closed case, signifying its compact and protected state. The bouquet of white hydrangeas is visible in the upper background, adding a touch of elegance. The lighting remains bright and soft, creating a clean, inviting aesthetic. The color scheme is warm and natural, centered around the wood, the case's pattern, and the white flowers. A call-to-action text overlay appears: 'SHOP NOW at getcasely.com'.
