0:00talking head loose tee
A medium shot of a man wearing a loose-fitting grey t-shirt, standing against a plain cream-colored wall. The camera is static and at eye level, capturing him from the chest up, with a partial view of a dark patterned pillow and a turquoise couch on the left. Soft, even front lighting illuminates the scene, creating minimal shadows. The man subtly shifts his weight and gestures slightly with his right hand near his shoulder. The overall color palette is neutral with the grey shirt and cream wall. White text overlays the bottom of the screen, asking "Still rocking gym tees look like tents?".
0:02tee shirt removal
A medium shot of a man in a bedroom setting, positioned centrally, facing the camera. He is in the process of removing a grey t-shirt, pulling it up over his head, revealing a black t-shirt underneath and black trousers. The background consists of a plain white door on the right and a white wall, suggesting a clean, minimalist interior. Overhead lighting provides a bright and shadow-free illumination. The man's action is quick and deliberate. White text appears on the screen: "Let's fix that.". The color palette is stark, primarily white and black with the man's skin tone providing warmth.
0:03model in white tee
A medium shot of a man, from the waist up, standing against a light-colored wall with a black garment rack to his left, on which various accessories and a plant are visible. The man is wearing a white t-shirt and black pants. He adjusts his pants with his hands, looking slightly to his left and then down. The lighting is bright and even, likely from an overhead source. The scene has a clean, minimalist aesthetic. White text appears on the screen, first showing "The answer:", then transitions to "INTO THE AM Basic Tees" in a larger, yellow-highlighted font. The overall mood is informative and product-focused.
0:05gym dumbbell curls mirror
A medium shot of a man performing bicep curls with dumbbells while looking at his reflection in a large mirror within a modern gym setting. The camera is positioned in front of the man, capturing him and his reflection. Behind him, various gym equipment is visible, including dumbbell racks, a weight bench, and the reflection of a pull-up bar. The lighting is bright and functional, typical of a gym, with some overhead light sources creating subtle highlights. He performs the curls with controlled movements. White text overlays the bottom of the screen: "They're designed to accentuate your shoulders and chest so you look JACKED." The color palette is dominated by the dark gym equipment, the man's black attire, and the white walls, creating a focused, athletic atmosphere.
0:08gym walk with bag
A medium shot of a man walking across an indoor gym space with green artificial turf flooring, carrying a black duffel bag. The camera is static, capturing him from the waist up as he walks from right to left. The background features a dark wall with white graffiti-style text that reads "OFF THE GRID" repeatedly, creating a textured backdrop. Bright, overhead gym lighting illuminates the scene, highlighting the man and the green turf. He walks with purpose, presenting an athletic and confident mood. White text overlays the bottom of the screen: "I'm not saying this tee gave me gains, but..." with a yellow highlight on "GAINS". The color palette includes the vibrant green of the turf, the dark wall, and the man's black attire.
0:10woman sunglasses reaction
A medium close-up shot of a woman sitting outdoors, slightly reclined on a light-colored chair. She is lowering a pair of black sunglasses from her face, making an 'ooh' sound. The background features a textured brick wall section and hints of outdoor foliage under a bright sky, suggesting a sunny day. The lighting is natural and bright, highlighting her blonde hair. Her expression is one of pleasant surprise or approval. The color palette is natural and warm, with the blonde hair, outdoor greenery, and light-colored chair contrasting with her black top and dark sunglasses.
0:11model showing midsection fit
A medium shot, focusing on a man's torso and midsection, as he demonstrates the fit of a blue t-shirt. The background is a lush, vibrant green, likely tropical foliage outdoors, implying a natural and relaxed setting. The camera is static and slightly angled upwards. The man pulls the fabric of his t-shirt away from his body at the waist to illustrate its roominess. Natural, bright daylight illuminates the scene, creating soft highlights on the fabric. White text overlays the screen: "With room in the midsection so you're not squeezed or restricted." The dominant color is the rich blue of the t-shirt against the verdant green background, creating a fresh and casual atmosphere.
0:14fabric feature montage
A quick montage of three medium close-up shots demonstrating fabric features. The first shot shows a man in an olive green t-shirt, his torso slightly angled, with his hand touching the fabric. The second shot features a man in a white t-shirt, rubbing his chest with a smile. The third shot shows a man in a blue t-shirt, stretching the fabric outwards. All shots are against light, minimalist backgrounds (white walls or similar), with bright, even lighting. Text overlays appear: "THE FABRIC IS SOFT" (with a yellow highlight) on the first, "BREATHABLE" (with a smiling emoji and yellow highlight) on the second, and "RECOVERS FROM STRETCH" (with a green checkmark and yellow highlight) on the third. The focus is on tactile demonstration and the visual pop of the text. The color palette varies with the t-shirt colors but maintains a clean, bright aesthetic.
0:17gym wall balls
A medium shot of a man energetically performing wall balls in a gym. He is mid-motion, holding a black medicine ball above his head, having just caught it or about to throw it. The background features gym equipment, including racks and benches, and the "OFF THE GRID" graffiti wall. Bright, artificial gym lighting illuminates the scene. His expression is focused and determined, indicating intense physical exertion. White text overlays the bottom of the screen: "exactly what you need at the gym." The color palette is athletic, with dark equipment, black attire, and the striking white text on the wall.
0:18split screen fit comparison
A split-screen shot comparing two men, both facing the camera. The left side shows a man in an oversized, baggy black t-shirt and grey shorts, looking uncomfortable. The right side shows another man in a well-fitted black t-shirt and similar grey shorts, posing confidently. The background on both sides is a plain white wall, providing a clean contrast to the subjects. Bright, even lighting highlights both men. Text overlays appear at the top: "Feels sloppy" with a disgusted emoji on the left, and "Feels elite" with a flexed bicep emoji on the right. Additional text at the bottom reads: "Other brands are either painfully slim-fit or saggy and loose". The scene effectively visualizes the difference in fit and appearance. The color palette is monochrome with black and grey, emphasizing the clothing styles.
0:21gym dumbbell press
A medium shot of a man performing an overhead dumbbell press on an incline bench in a gym. The camera is positioned slightly below and in front of him, looking up, capturing his full upper body and the dumbbells as they extend upwards. The background shows white walls with dark gym equipment, including weight racks and a pull-up bar, and a glimpse of a window, suggesting a modern home gym setting. Bright, functional lighting illuminates the action. He executes the press with focused effort. White text overlays the bottom of the screen: "and don't give you the freedom to move the way you need to when you're working out." The color palette is stark, with black equipment and attire against white walls.
0:24model outdoors casual
A medium shot of a man standing outdoors against a dark modern building exterior with lush green tropical foliage visible behind him on the left. The camera is static and at eye level. He is wearing a white t-shirt, dark pants, and sunglasses. He looks to his right and smiles, conveying a relaxed and stylish mood. The lighting is bright natural daylight, creating clear definition and highlights on his face and clothing. White text overlays the bottom of the screen: "Plus, they look sharp enough to wear outside of the gym too." The color palette is fresh and clean, with the crisp white shirt contrasting with the dark background and vibrant green plants.
0:27cafe reaction
A medium shot of two people at a cafe table. The man on the right, wearing a white t-shirt, laughs heartily, looking upwards and to his right. The woman on the left, only partially visible, watches him. The background is an indoor cafe setting with large windows, exposed brick, and warm lighting from hanging fixtures. The lighting is soft and ambient. White text overlays the bottom of the screen: "That one fits PERFECT!" with a yellow highlight on "PERFECT!". The mood is joyful and appreciative. The color palette is warm and inviting, with browns, whites, and natural light.
0:28model with tee stack
A medium shot of a man, from the waist up, standing against a plain cream-colored wall. He is holding a neat stack of various colored t-shirts in his hands, presenting them to the camera. The camera is static and at eye level. Soft, even front lighting illuminates the scene. He looks directly at the camera and speaks, gesturing slightly with the stack of shirts. White text overlays the bottom of the screen: "Get yours and save when you shop BUNDLES." The colors of the t-shirts (maroon, grey, black, teal, olive green, white) add a pop of color to the neutral background. The mood is friendly and promotional.
0:30folded tee shirts closeup
A close-up shot of three neatly folded t-shirts, arranged vertically on a soft, textured white surface, possibly a blanket or rug. The t-shirts are dark grey, black, and olive green, each displaying a small white logo on the left chest. The camera is static and positioned overhead, looking down at the shirts. Soft, diffused lighting highlights the fabric textures. White text overlays the screen: "Trust me, you'll need more than one." The focus is entirely on the product, showcasing the color options and the branding. The color palette is subdued yet rich, with the dark tones of the shirts against the bright white background.
0:32split screen multiple tees
A split-screen shot. The left side shows a man, partially visible, holding two t-shirts on hangers (one blue, one white) against a plain white wall. The right side is a static close-up of a neatly folded olive green t-shirt with a white logo, similar to the previous scene. The camera is static. Bright, even lighting illuminates both sides. White text overlays the screen: "Don't overthink it. JUST GRAB 3!" The scene offers both a human interaction with the product and a detailed product shot. The color palette is clean and bright, emphasizing the various t-shirt colors.
