The scene begins with a close-up on a man's upper torso, specifically his chest area, as he reacts to the cold. He is wearing a dark grey zippered hoodie over a black t-shirt. His hands are near his chest, one hand gesturing slightly as if to cover himself. A red and yellow wristband is visible on his right wrist. The background is blurred and dark, suggesting an indoor or shaded environment. Text overlay "When your nips could cut glass" is prominent at the top of the frame, followed by "whoa!" in yellow text. The camera then quickly zooms out slightly to a medium shot, revealing the man fully standing with his arms crossed, his body slightly turned to the side, looking somewhat embarrassed. He is positioned in front of a large, dark grey metal dumpster or industrial container. Beyond the container, a light brown brick building and some green trees under an overcast sky are visible. The lighting is soft and even, typical of an overcast day.
0:03hoodie intro walk The scene features a medium-wide shot of the same man walking directly towards the camera on a wet, grey asphalt surface. The ground is visibly damp, reflecting the overcast sky. He is now wearing a different outfit: a black pullover hoodie with a small snap button placket at the neck, black pants, and brown work boots. A blue baseball cap with a white logo ("BRUNT") is worn forward. In the background, there's a light-colored industrial building with blue trim and multiple windows. Utility poles with power lines stretch across the frame, and several trucks, including a red pickup, are parked further down the street. The sky is overcast, providing soft, diffused lighting. The man makes a "come here" gesture with his right index finger, indicating he's about to explain something. Text overlay "guys" appears in yellow.
0:06hoodie interior detail A close-up shot focuses on the man's midsection, specifically his hands pulling up the hem of his black pullover hoodie to reveal the interior lining. His left hand holds the outer layer of the hoodie, while his right index finger points to the fuzzy, fleece-like inner material. Below the hoodie, a black t-shirt is visible. The background is a blurred grey asphalt surface, suggesting an outdoor setting. The lighting is soft and even, highlighting the texture of the fabric. Text overlay "hoodie" and "I'm" (part of "I'm going to tell you why") appears in yellow. The shot emphasizes the material's warmth and comfort, providing a tangible view of the product's quality.
0:08hoodie material walk This scene is a brief re-shot or cut from a similar sequence to Scene 2, showing the man walking directly towards the camera on a wet, grey asphalt surface. The ground is still damp and reflective. He is wearing the black pullover hoodie, black pants, and brown work boots, with the blue "BRUNT" baseball cap. The background features the light-colored industrial building, utility poles, and parked trucks under an overcast sky. The man has a confident expression, and the camera smoothly moves backward as he walks forward. Text overlay "Our Shevlin" (referring to the product name) appears in yellow, introducing the brand's specific product.
0:09hoodie thermal demonstration A medium shot shows the man standing still, facing the camera. He is wearing the black pullover hoodie with the hood pulled over his head, and underneath the hood, a black hard hat with a textured, possibly carbon fiber, pattern is visible. His hands are in the front pocket of the hoodie, indicating comfort and ease. The background shows a grey asphalt parking lot, with some blurred green and orange trees in the distance, indicating autumn foliage. A blue car is partially visible behind him, along with a white building. The lighting remains soft and overcast. Text overlays "material" and "that keeps" are visible in yellow. This shot emphasizes the thermal properties of the hoodie and its utility in cooler conditions.
0:11hoodie cold protection walk The man is again seen walking directly towards the camera on the wet asphalt, wearing the black pullover hoodie, black pants, and brown work boots, with the blue "BRUNT" baseball cap. The consistent background of the industrial building, utility poles, and parked trucks under an overcast sky emphasizes the utility of the product in everyday, challenging conditions. He gestures with his hands as he speaks, maintaining a confident and engaging demeanor. Text overlay "in but" and "cold out." appears in yellow, emphasizing the protective qualities of the material and its ability to block cold, trapping warmth inside. The camera moves backward, keeping him centered.
0:13hoodie dwr detail A close-up shot focuses on the man's left shoulder and upper arm. He is wearing the black pullover hoodie, and his right hand is placed flat on his left shoulder, drawing attention to the fabric. A small rectangular patch with the "BRUNT" logo is visible on the upper left arm of the hoodie, near the shoulder. A red and yellow wristband is still visible on his right wrist. The background is blurred, showing parts of a parking lot and some greenery. Text overlay "has" and "DWR" (referring to Durable Water Repellent) appears in yellow. The lighting is soft and even, clearly illuminating the brand logo and the material. This shot highlights a specific technical feature of the hoodie, emphasizing its innovative design.
0:15hoodie water resistance walk This is another medium-wide shot of the man walking towards the camera on the wet asphalt, dressed in the black pullover hoodie, black pants, and brown work boots, with the blue "BRUNT" baseball cap. The consistent background of the industrial building, utility poles, and parked trucks under an overcast sky emphasizes the utility of the product in everyday, challenging conditions. He gesticulates with his hands, then holds one hand out to show water beading off the fabric, providing a clear visual demonstration. Text overlays "material," "even," "today," "warm," and "off." appear in yellow, explaining the water-resistant feature and its practical benefits. The camera performs a slow dolly backward movement, maintaining focus on the walking subject.
0:19warm nips conclusion The scene features a close-up shot of the man's face, now with a satisfied and playful smile. He is wearing the black pullover hoodie with the hood up, and the black hard hat is visible underneath. He looks directly at the camera and points his right index finger forward, in a direct address to the viewer. The background is blurred, showing glimpses of trees and cars in a parking lot. The lighting is soft and even, highlighting his positive facial expression. Text overlay "My" and "warm." appears in yellow, concluding the narrative about the product's effectiveness and humorously resolving the initial problem. The overall mood is triumphant and humorous, creating a memorable ending.
