0:00employee drops box
The scene opens with a medium shot of a Lowe's employee from the waist up, standing near a blue hand truck laden with brown cardboard boxes. He is surrounded by a festive Christmas display featuring several brightly lit Christmas trees adorned with colorful lights, and large cutout figures from 'Rudolph the Red-Nosed Reindeer' including Bumble the Abominable Snow Monster, Santa Claus, Rudolph, and Hermey the Elf. The store environment is brightly lit with overhead fluorescent lights, casting a clean, retail atmosphere. The employee attempts to place a box on the hand truck, but it slips, and he fumbles to catch it. The background shows glimpses of other store aisles and signage, indicating a large retail space. The dominant colors are festive reds, greens, blues, and browns from the boxes and decorations.
0:04employee looks up
This is a close-up shot focusing on the employee's face. His gaze is directed upwards, his expression a mixture of confusion and mild concern. The background remains blurred but shows the soft bokeh of Christmas lights and the white structure of the store ceiling. The bright, even lighting from the store's overhead fixtures illuminates his face clearly. The focus is entirely on his contemplative and slightly bewildered upward glance, suggesting he's reacting to something above him or considering a problem.
0:06employee juggling boxes
The camera returns to a medium shot, similar to the first scene. The Lowe's employee is now actively juggling two cardboard boxes in mid-air, both bearing the 'myLowe's Rewards' logo. His body is slightly contorted, demonstrating effort and a playful struggle to manage the items. The festive Christmas display, including Bumble, Santa, Rudolph, and Hermey, remains in the background, adding to the whimsical atmosphere. The hand truck with stacked boxes is still visible to his right. The store's bright, cool lighting highlights the scene, and the colorful Christmas lights on the trees twinkle softly. The overall impression is one of unexpected, lighthearted chaos amidst the holiday preparations.
0:09employee speaks to camera
The camera holds a static medium shot of the employee, who has successfully stacked several 'myLowe's Rewards' cardboard boxes neatly on the hand truck. He stands beside the cart, facing the camera directly, and begins to speak. His expression is now confident and engaging, with a slight smile. The background remains the same festive Lowe's Christmas display, complete with the large character cutouts and sparkling trees, under the consistent bright fluorescent lighting. The warm holiday colors of the decorations contrast with the utilitarian brown of the boxes and the employee's uniform, creating a balanced visual.
0:13employee walks away
The camera maintains a static medium shot. The employee, having finished speaking, turns and begins to push the hand truck, now fully loaded with 'myLowe's Rewards' boxes, away from the camera and towards the right side of the frame. He then stops abruptly and looks upwards and slightly to the left, as if reacting to an unseen event or sound. The festive Christmas display remains in the background, with the twinkling lights providing a soft visual texture. The bright store lighting illuminates the movement clearly, and the overall color palette emphasizes the holiday theme.
0:15employee examines box close up
This scene cuts to a dynamic close-up shot of the employee from the chest up, positioned slightly below eye level. He is looking upwards, then quickly shifts his gaze downwards, catching a falling 'myLowe's Rewards' box with both hands. His focus intensely shifts to the box as he examines it, his eyebrows furrowed in concentration. The background is softly blurred, showing the sparkling lights of Christmas trees and the white, industrial ceiling structure of the Lowe's store. The 'CLEANING' sign is faintly visible in the upper right background. The bright, cool overhead lighting emphasizes his expression and the details of the box.
0:19employee final speech
The scene is a close-up shot of the employee, framed from the chest up. He looks directly into the camera, his expression conveying a sense of finality and perhaps a hint of excitement or urgency. His eyes are wide, and his mouth is slightly open as he prepares to speak or delivers a concise message. The blurred background features the warm, colorful lights of the Christmas trees and the bright white structure of the store ceiling. The overall lighting is clear and bright, highlighting his direct address to the viewer. This shot serves as a concluding statement or call to action.
0:20logo reveal
The scene transitions to a clean, minimalist graphic on a light grey background. The prominent feature is the Lowe's logo, stylized with its signature roofline, in dark blue. Below it, large, bold text reads 'Diciembre' in dark blue, followed by 'de Ahorros' in bright red. The typography is modern and impactful. The overall color palette is limited to grey, dark blue, and red, creating a strong brand message. This is a typical advertising end-slate, clearly communicating the brand and a promotional event.
