0:00Kitchen food prep and vitamins Medium shot of a bright, contemporary kitchen featuring crisp white cabinets, light quartz countertops, and modern black handles. A large window with a view of greenery is visible in the background, providing natural illumination that fills the space. A woman with long, shiny, light brown hair styled with a loose wave, wearing a sophisticated black collared shirt and classic blue denim jeans, stands on the right side of the frame. She engages directly with the camera, holding a vibrant light blue and green "First Day Kids The Multi" vitamin container in her left hand, while her right hand is actively gesturing to emphasize her speech. To her left, a young man with styled dark, curly hair, dressed in a simple black t-shirt and comfortable light gray athletic shorts, is meticulously preparing food on a rich wooden island countertop. He first places two slices of whole wheat bread onto a checkered placemat, then proceeds to use silver tongs to serve a fresh green salad from a large white bowl onto a smaller white plate. A charming black and white striped vase filled with fresh red and white flowers adds a touch of color to the far left of the counter. The overall lighting is uniformly bright and inviting, creating a clean and appealing atmosphere. Various text overlays appear and disappear throughout the scene, conveying key messages like "I was doing a quick Target run," "they carried our favorite First Day vitamins," and "A lot of families assume that if their kids are eating well, they don't need a multivitamin," "I've always cooked for my kids and I try to be really intentional about what they eat," "Schedules get busy, even when you're cooking at home," "Kids can miss essential nutrients, especially if they're picky, And especially if they're on the go."
0:23Kitchen food prep vitamins close up A medium close-up shot of the woman positioned behind a wooden kitchen counter. The pristine white kitchen cabinets and a large farmhouse-style sink are visible in the slightly blurred background, with natural light streaming in from a window above the sink. The woman, with her long brown hair, is wearing a black button-up shirt and blue jeans. She holds a clear plastic container filled with finely chopped green vegetables in her left hand, and with her right hand, she sprinkles the vibrant green pieces onto a light pink bowl containing a prepared pasta dish mixed with diced carrots and other colorful ingredients. To her right, on a black and white checkered placemat, rests the "First Day Kids The Multi" vitamin container. The lighting is bright and even, highlighting the fresh ingredients. As the scene concludes, she turns her gaze directly to the camera, her expression becoming more direct and instructional, and points a finger towards the viewer. A text overlay stating "That's why we added First Day Kids Multivitamin into our routine" appears prominently on screen.
An extreme close-up shot focusing intently on the "First Day Kids THE MULTI" vitamin container. The container, a vibrant blend of light blue, lime green, and subtle yellow, is held by a female hand with elegant dark nail polish, resting on a textured wooden countertop over a distinct black and white checkered placemat. The background is softly blurred, hinting at the clean lines of a kitchen sink and a window, maintaining focus solely on the product. The camera executes a very slow, subtle push-in towards the container, allowing the viewer to clearly read the detailed product label. Key features like "first day," "KIDS THE MULTI," "NO JUNK" emblem, "Natural Field Raspberry" flavor, and various small icons representing benefits (e.g., "Non-GMO," "Organic") are all prominently visible. The lighting is bright and direct, enhancing the product's colors and details. A text overlay, "It's made with a blend of 21 organic superfoods and 9 key vitamins without a bunch of unnecessary junk," reinforces the product's quality and benefits.
0:34Kitchen product benefits A medium shot of the woman in the well-lit kitchen, standing confidently behind the wooden counter. Her long, loosely waved brown hair frames her face, and she is dressed in a smart black collared shirt and blue denim jeans. She holds the "First Day Kids The Multi" vitamin container in her left hand, using her right hand for expressive gestures as she speaks directly and engagingly to the camera. On the black and white checkered placemat in front of her, a plate of colorful pasta with vegetables is visible, alongside the vitamin container. The white kitchen cabinets, sink, and a window with outdoor greenery provide a clean, slightly blurred backdrop. Her facial expression is animated, conveying enthusiasm and conviction as she elaborates on the product's benefits. Text overlays appear at various points to highlight key information: "They're free of the top 9 allergens," "and they're made with pectin instead of gelatin," "Colored with real ingredients," "carrots, red bell pepper, black currant." She shifts to a more empathetic tone, explaining, "It's not about replacing real food, it's about filling the gaps that food can miss." Towards the end of the scene, she leans slightly closer to the camera, holding up a fork with a small amount of food, and enthusiastically announces, "First Day is now available at Target."
0:49Gummies product showcase A series of three distinct, vibrant, extreme overhead close-up shots of different First Day gummy vitamins, presented within their small, circular, bright blue plastic containers. The background is a stark, clean white surface, accentuated by soft, natural shadows, which makes the colorful gummies pop. The first shot reveals a cluster of deep red, distinctively raspberry-shaped gummies, each with textured surfaces, filling the container. A white text overlay "3-in-1 Probiotic" appears at the bottom. The second shot quickly cuts to a different container, this one filled with bright yellow and orange, irregularly shaped gummies, suggesting a different fruit or flavor. A white text overlay "Calming Magnesium" is visible at the bottom. The third shot showcases dark red, berry-shaped gummies, some with subtle indentations, in another identical blue container. A "NO JUNK" sticker is clearly visible on the side of this container, reiterating the brand's commitment to quality. The text overlay ""No Junk"™ Multi" identifies this specific product. The cuts between each product view are swift and deliberate, creating a dynamic showcase of the variety.
A crisp, minimalist, static shot displaying the iconic red Target bullseye logo. The logo is perfectly centered against a pristine, bright white background, creating a bold and recognizable image. It consists of a large, solid red outer ellipse, a clean white middle ellipse, and a smaller, solid red inner circular bullseye. The design is clean and flat, with no shadows or textures, emphasizing brand recognition.
0:54Call to action end card A visually appealing and informative static graphic set against a soothing light blue background. In the upper central portion of the frame, prominent white text reads, "Real results you Can taste & feel." Below this compelling headline, three distinct "First Day" vitamin containers are elegantly arranged in a slight curve against a luminous, reflective white surface that resembles a tabletop or display. These containers are clearly labeled: one in red for "WOMEN PRE+POST PROBIOTIC," another in light blue/green for "KIDS THE MULTI," and a third in blue for "TEENS NIGHTTIME RESET MAGNESIUM." Surrounding the products are artfully placed fresh fruits—a juicy sliced peach, a cluster of vibrant red raspberries, and a bright red sliced grapefruit—adding a natural and wholesome aesthetic. At the very bottom of the graphic, a large, rectangular, and inviting red button with bold white text declares, "Now available at Target," serving as a clear call to action. The overall color palette is fresh, bright, and aligns well with health and wellness branding.
