0:00product announcement text reveal
The scene opens with a clean, light beige background dominating the center of the frame, bordered vertically on the left and right by abstract and patterned rug swatches in muted earth tones, grays, and hints of red. At the very top, the "Ruggable" logo is displayed in a black serif font. The primary focus is the animated text reveal in the center. First, "New" appears in a gray serif font, then transitions to black. Following this, "One-Piece" fades in below "New," also changing from gray to black. Finally, "System" fades in beneath "One-Piece," making the complete phrase "New One-Piece System" visible in prominent black serif text. The overall lighting is bright and even, casting no discernible shadows, emphasizing clarity and product focus. The color palette is minimal, focusing on the contrast between the light background, the black text, and the subtle colors of the rug samples.
0:03new designs grid scroll
The scene transitions to a dynamic display of various Ruggable rug designs, presented as a continuous, upward-scrolling grid. A central off-white rectangular panel overlays this grid, displaying the text 'Plus New Designs'. 'Plus' is in a black serif font, 'New' initially appears in a gray serif font before transitioning to black, and 'Designs' is in a black serif font. The grid itself is composed of nine visible rug samples at any given moment, showcasing a diverse range of patterns including intricate floral motifs in muted blues and creams, geometric designs in warm browns and beiges, subtle striped patterns in greens, abstract textures with reddish-purple and gray tones, and distinct animal print-like patterns in dark brown and off-white. The rug samples scroll smoothly from the bottom to the top of the screen, creating a sense of continuous discovery. The lighting is consistently bright and diffused, ensuring all textures and colors of the rug patterns are clearly distinguishable. The dominant color palette is rich and earthy, accented by cool blues and vibrant greens, presenting a comprehensive view of design options.
