0:00split screen chef baby The scene features a split screen. On the left, a Black chef, wearing a dark short-sleeved uniform shirt, a light-colored apron, and blue gloves, is actively working in a bustling industrial kitchen. The chef is seen stirring or attending to food on a stovetop with bright, overhead fluorescent lighting creating some glare on the stainless steel surfaces. The background reveals metal racks and cooking equipment, indicating a professional culinary environment. On the right, a close-up shot shows a newborn baby's head, possibly wrapped in a white blanket or medical linen, resting on a surface. The baby's eyes are closed, and the lighting is soft and diffused. Overhead, a blue banner displays the text 'A new study shows raising the minimum wage'. Below the split screen, a white banner shows 'CAN DECREASE INFANT MORTALITY'. The 'attn:' logo is visible in the top left corner of the left panel.
0:03baby playing on rug A medium shot captures a baby, appearing to be around 6-12 months old, crawling and playing on a dark purple or brown shag rug. The baby wears light-colored sleepwear or a onesie. In the initial frames, the baby is on its stomach, reaching for a pink and green plastic toy. The baby then rolls onto its back briefly before sitting up and looking directly at the camera with a bright, joyful smile, holding the toy. The background shows a warm, domestic interior with a beige armchair and other household items, suggesting a living room setting. Soft, natural light fills the room, creating a bright and cheerful atmosphere. A text overlay reads 'saving more than 600 babies per year.' The 'attn:' logo is present in the top left corner.
A medium close-up shot features a happy baby, around 8-12 months old, dressed in a red overall with a white long-sleeved shirt underneath. The baby is sitting on an adult's lap, though the adult is mostly out of frame, providing support. The baby looks directly at the camera with a wide, toothy smile, joyfully clapping their hands together. The background is softly blurred, showing warm, diffuse indoor lighting. The dominant colors are the baby's red overalls, white shirt, and the soft beige tones of the adult's clothing and background. The mood is cheerful and heartwarming. The 'attn:' logo is visible in the top left corner.
0:10hands counting money A close-up shot focuses on a pair of hands, likely adult, meticulously counting and fanning out stacks of US $100 bills. The hands are fair-skinned. The background is dark and out of focus, making the brightly lit money the central element of the composition. The lighting highlights the crispness of the bills and the movement of the hands. A text overlay in white and blue reads 'That's because higher wages can: LOWER FINANCIAL STRESS FOR MOMS'. The 'amazon' logo is visible in the top left corner.
0:12mother and child kitchen A medium shot shows a Black woman, appearing as a mother, and a young Black child in what appears to be a brightly lit kitchen. The mother, wearing a yellow top, is in the foreground, partially obscured, her attention directed towards the child. The child, with dark curly hair and wearing a pink top, is visible in the mid-ground, looking engaged with an activity or object, possibly cooking related. The background is bright, indicating daylight streaming in, with a modern kitchen environment. The overall mood is warm and domestic. A text overlay states 'LOWER FINANCIAL STRESS FOR MOMS'. The 'amazon' logo is visible in the top left corner.
0:14pregnant belly cigarette A close-up shot frames a pregnant woman's belly, adorned with a grey and white star-patterned shirt. A black ashtray with a cigarette resting in it is placed directly on her belly. A hand, presumably the woman's, with manicured nails, gently taps the cigarette, causing ash to fall into the ashtray. The lighting is soft and somewhat dim, creating a subdued atmosphere, and highlights the roundness of the belly. The background is blurred, showing warm, indistinct colors like orange and brown. A prominent text overlay reads 'REDUCE MATERNAL SMOKING'. The 'attn:' logo is visible in the top left corner.
0:17woman pregnancy test A medium close-up shot captures a young woman with voluminous, curly red hair, holding a purple and white pregnancy test stick. Her face is mostly in profile, looking down at the test with a somber or concerned expression. She is wearing a light-colored top. The background is a plain, light-colored wall, providing a clean and focused backdrop. The lighting is soft and natural, emphasizing the woman's pensive mood. A text overlay reads 'DECREASE TEENAGE PREGNANCIES'. The 'attn:' logo is visible in the top left corner.
0:19ultrasound examination A medium shot captures a pregnant woman undergoing an ultrasound examination. The woman, likely Caucasian, is lying down with her belly exposed, receiving the scan. A medical professional, possibly an Asian woman wearing glasses and a pink scrub top, operates the ultrasound transducer on the patient's abdomen. Both individuals are looking intently at a large monitor displaying the ultrasound image of a fetus. The environment is a clinical setting with bright, cool lighting. The overall mood is one of medical care and attentiveness. A text overlay reads 'AND ALLOW FOR BETTER ACCESS TO MEDICAL CARE'. The 'amazon' logo is visible in the top left corner.
A tight close-up shot focuses on a baby's face. The baby, likely a newborn or very young infant, has dark hair and large, expressive eyes that look directly into the camera. The baby's mouth is slightly open, and its expression is one of curiosity and innocence. The lighting is soft and natural, illuminating the baby's features gently. The background is blurred, providing a shallow depth of field that keeps the baby as the sole focus. A text overlay reads 'BEFORE AND AFTER THE BABY IS BORN'. The 'amazon' logo is visible in the top left corner.
0:25mothers and babies A medium-wide shot captures a group of diverse mothers and babies in a bright, inviting room. Several women, smiling and engaged, are holding or interacting with their infants and toddlers. One child in the foreground, wearing a blue shirt, is crawling and looks towards the camera. Other babies are held by their mothers, some clapping, others looking around. The room is filled with toys, suggesting a playgroup or daycare setting. The lighting is bright and even, creating a cheerful and communal atmosphere. A text overlay reads 'But it's not just moms and babies who would benefit.'. The 'amazon' logo is visible in the top left corner.
0:27fast food workers A medium shot shows two fast-food workers behind a counter in what appears to be a Subway restaurant. In the foreground, a male worker with a beard, wearing a black uniform shirt and a green cap, is focused on operating a point-of-sale (POS) system. In the background, another female worker, also in uniform, is busy preparing food at a sandwich bar. The environment is well-lit with warm, inviting colors, characteristic of a fast-food establishment. Posters and menu boards are visible in the background. The mood is one of busy, efficient service. The 'attn:' logo is visible in the top left corner.
0:29parent child outdoors A medium-long shot captures two individuals walking away from the camera on a sun-drenched path lined with trees featuring golden-yellow autumn leaves. An adult, whose back is to the camera, is carrying a small child on their shoulders. The child, also seen from the back, has their arms outstretched, mimicking flight, showing a playful and joyful demeanor. The bright sunlight creates a warm glow, with lens flare suggesting a clear, vibrant day. The overall atmosphere is light and happy. A text overlay reads 'Beyond relieving stress and improving general health,'. The 'attn:' logo is visible in the top left corner.
0:32medical equipment monitoring A tight close-up shot focuses on complex medical monitoring equipment, possibly a ventilator or an anesthesia machine. The device features multiple screens, buttons, and flashing indicator lights, displaying vital signs or machine status. Various tubes and wires are connected to the machine, suggesting a critical care environment. The background is blurred, hinting at a hospital room or operating theater. The lighting is bright and clinical, with the machine's own lights contributing to the illumination. The atmosphere is serious and technical. A text overlay reads 'raising the minimum wage can even reduce heart disease,'. The 'attn:' logo is visible in the top left corner.
0:35man in gym chest pain A medium shot shows an older Caucasian man in a gym setting, experiencing discomfort. He is wearing a black long-sleeved athletic shirt and red shorts, standing near weightlifting equipment. He clutches his chest with a pained expression, his face contorted with distress. The background reveals other gym-goers and equipment, along with large windows that provide bright natural light. The overall mood is serious and concerning, depicting a health crisis. A text overlay reads 'the leading cause of death in the U.S.'. The 'amazon' logo is visible in the top left corner.
0:38joe biden speaking A medium close-up shot features Joe Biden, appearing as an authoritative figure, delivering a speech or statement. He is dressed in a dark blue suit with a striped tie. His facial expression is serious and determined as he gestures with his hands, at one point touching his mouth, then pointing. The background is a simple, dark, and blurred setting, focusing all attention on him. The lighting is even, highlighting his face and suit. A text overlay reads 'The Biden administration is fighting for a $15/hour federal minimum wage.'. The 'amazon' logo is visible in the top left corner.
0:42hands counting coins A tight close-up shot focuses on two sets of hands. One pair of hands, likely a child's or small adult's, extends an open palm to receive. Another pair of hands, appearing adult, pours numerous small, round, metallic-looking objects, possibly coins or tokens, into the outstretched palm. The background is blurred, showing soft green and white hues, possibly from shelves of products or a tiled wall. The lighting is bright and direct, emphasizing the transfer of items. The mood is one of exchange or transaction. A text overlay reads 'That's up from the current $7.25/hour, which was set in 2009.'. The 'attn:' logo is visible in the top left corner.
A medium close-up shot features a female worker, likely Asian, looking directly at the camera with a calm and confident expression visible in her eyes above a light blue face mask. She is wearing a white collared uniform shirt and possibly an apron, suggesting a service industry role. Another worker, also masked and in uniform, is blurred in the background. The setting appears to be a brightly lit retail or food service environment. The lighting is soft and even, highlighting her eyes. The mood is one of quiet determination and professionalism. A text overlay reads 'It's time to pay workers so they can afford to lead healthier lives.'. The 'amazon' logo is visible in the top left corner.
A static end card displays white text against a dark, blurred background that vaguely resembles human skin or a curved body part, possibly a hand, with a distinct bright blue gradient on the left side. The text is prominent and organized into several sections. The main message reads 'SHARE THIS VIDEO if you think it's time for all workers to make a living wage.' Below, 'SOURCES' and 'GETTY IMAGES' are listed, followed by a detailed list of image and video credits. Further down, 'ENTERTAINMENT THAT INFORMS' is displayed, followed by production credits for 'Produced By: Stan Okumura', 'Edited By: Adam Murphy', and 'Executive Producer: Clare Stein'. The color palette is stark white text on a dark backdrop, creating a formal and informative tone.
0:55amazon branding end screen A simple black screen displays white text. The top line reads 'We've seen the benefits of a $15/hr starting wage since 2018.' Below this, another line provides a call to action: 'Learn more about our position at AboutAmazon.com/15'. At the very bottom, centered, is the phrase 'SPONSORED BY AMAZON', with the 'amazon' logo appearing just below it. The screen is entirely black with white text, creating a clean, direct, and branded closing statement. The mood is informative and promotional.
