A medium shot captures a female-presenting individual with dark, curly hair and warm-toned skin holding up a small, white squeeze tube of 'cloud paint' with a light pink cap. The product tube is in sharp focus, occupying the central left part of the frame, while the individual's face is visible but softly blurred in the background, creating a shallow depth of field. The tube has black sans-serif text indicating 'cloud paint' and 'seamless cheek color blush aérien'. The lighting is soft and natural, illuminating the product without harsh shadows. The overall mood is soft and inviting. The bottom third of the frame is covered by a persistent black bar displaying 'Glossier. + SEPHORA' in white text, and a white section below it with the text 'A shade for every mood', a row of color swatches, and a 'Shop now' button.
A close-up shot focuses on an arm with warm-toned skin, showcasing approximately 5-6 distinct swatches of liquid blush. The swatches are in varying shades of pink, orange, and berry tones, demonstrating the product's color range. The skin texture is visible, suggesting a natural and unretouched appearance. The background is brightly lit and out of focus, appearing to be a light, neutral surface. The lighting is soft and even, highlighting the true colors of the swatches. The bottom of the frame is obscured by the persistent 'Glossier. + SEPHORA' graphic, 'A shade for every mood' text with color swatches, and a 'Shop now' button.
0:02blush application beam puff A close-up shot of a female-presenting individual with dark, curly hair and warm-toned skin, facing slightly to the right of the camera. Her right hand, with manicured nails, is visible, gently patting blush onto her right cheekbone with her fingertips. The blush applied is a peachy-pink shade, creating a natural flush. Her expression is calm and confident, with a subtle smile forming. The background is dark and out of focus, emphasizing her face. The lighting is soft and flattering, creating a gentle glow on her skin. Text overlay 'cloud paint™ in BEAM' then transitions to 'in PUFF' with corresponding color squares appears in the top left corner. The bottom of the frame is obscured by the persistent 'Glossier. + SEPHORA' graphic, 'A shade for every mood' text with color swatches, and a 'Shop now' button.
0:08blush application puff dusk This close-up shot features the same female-presenting individual, still positioned with her face slightly angled to the right. Her right hand continues to gently pat blush onto her right cheekbone, seamlessly transitioning the product application. The blush applied shifts from a light pink to a slightly deeper, more muted rose-brown shade, demonstrating another color option. Her expression remains calm and confident, maintaining eye contact. The background is consistently dark and out of focus, keeping the focus on her face and the product's effect. Soft lighting continues to flatter her skin, highlighting the natural-looking flush. Text overlay 'cloud paint™ in PUFF' transitions to 'in DUSK' with corresponding color squares appears in the top left. The bottom of the frame is obscured by the persistent 'Glossier. + SEPHORA' graphic, 'A shade for every mood' text with color swatches, and a 'Shop now' button.
0:13blush application haze storm dawn Another close-up shot of the same female-presenting individual, with her right hand continuing to apply blush to her right cheek. This sequence showcases a rapid succession of richer blush tones: a berry pink ('HAZE'), a warm deep brown ('STORM'), and then a bright coral ('DAWN'). Her expression remains consistently natural and confident, conveying a comfortable ease with the product, culminating in a subtle smile towards the end of the segment. The dark, blurred background and soft, flattering lighting remain unchanged, maintaining visual continuity. Text overlays 'cloud paint™ in HAZE', 'in STORM', then 'in DAWN' with corresponding color squares appear in the top left. The bottom of the frame is obscured by the persistent 'Glossier. + SEPHORA' graphic, 'A shade for every mood' text with color swatches, and a 'Shop now' button.
A medium shot presents four Glossier Cloud Paint tubes arranged horizontally in a line on a clear, reflective surface. Each tube features a different colored cap, from left to right: peach/coral, purple, light brown, and pink, signifying the variety of available shades. The product name 'cloud paint seamless cheek color blush aérien' is clearly visible on each white tube. The background is brightly lit and slightly out of focus, suggesting a clean, studio-like environment. The focus shifts from a slightly soft presentation of the tubes to a sharp, clear view of all four. The lighting is bright and even, effectively highlighting the product packaging and colors. The bottom of the frame is obscured by the persistent 'Glossier. + SEPHORA' graphic, 'A shade for every mood' text with color swatches, and a 'Shop now' button.
0:22call to action end card A static graphic frame featuring a bold black and white striped background. Centered horizontally is a solid black banner with white sans-serif text that reads 'Glossier. + SEPHORA'. Directly below this banner, on a prominent white stripe, is a light gray rectangular button with the text 'Shop now' in black sans-serif font. A white mouse pointer icon is animated, clicking on the 'Shop now' button, simulating user interaction. The overall aesthetic is clean, minimalist, and on-brand, with a clear call to action.
